Tad Geschickter and Grant Dexter are here for a conversation about the business side of racing and fan engagement during a pandemic. First, Geschickter talks about the start of the season for his JTG Daugherty Racing team; the parts freeze and Next Gen; getting into the sport first as a part of Proctor & Gamble advertising; the bootstrapped early days of starting his team versus where the organization is now; looking at ownership differently than others because of his marketing/advertising background; how the pandemic forced a change in fan and sponsor content; the immediate ways JTG adapted to the pandemic; what their partnership with Fanaply means for fans; how Fanaply works for the fans and making it unique and exclusive; if the partnership is working; if things have leveled out a year into the pandemic; how he feels about the future. Dexter walks us through what Fanaply is and how the idea of digital collectibles came about just two years ago; how they quickly attracted big name artists like One Direction and Lizzo; connecting with JTG and bringing NASCAR into the fold; what he is seeing from the partnership; the perks and rewards fans get by collecting the badges; why fans should collect and how they go about doing so; why more NASCAR teams haven’t started doing this and the outlook to add more. Music created by Tony Monge. Wear the moment with BreakingT and connect to the players and teams you love by commemorating the best moments with real-time apparel. To check out their racing collection, visit www.breakingt.com/Kelly.