DESCRIPTION I received a question on LinkedIn: “I just finished Instacart for CMOs and ordered Amazon for CMOs. Thanks for the great primer - it was a really helpful framework and I found the various perspectives, challenges, and considerations you shared very helpful to grasp the full landscape of the channel. If you are open to sharing, do you have any other resource recommendations for retail media generally, hands on keyboard execution, and retail media programs from the CPG brand or retailer perspective?”  So today I am going to talk about three stages of getting knowledgeable and staying up to date three stages.  Make sure to tune in to find out more!   MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Check out Kiri’s Forbes article Keeping Your Amazon Team at the Cutting Edge with Michael Erickson Best eCommerce and retail podcasts  Top eCommerce people to follow on LinkedIn