15 min listen
Sustainability in Smurf Village – An exchange with Philippe Glorieux from IMPS The Smurfs
Sustainability in Smurf Village – An exchange with Philippe Glorieux from IMPS The Smurfs
ratings:
Length:
6 minutes
Released:
Mar 10, 2022
Format:
Podcast episode
Description
This episode of the Spielwarenmesse Podcast is all about one of the most successful licences, the Smurfs. First appearing in comics in the late 1950s, the figures later achieved worldwide familiarity as a result of countless animated series and films. Under a cooperation agreement with the United Nations, in 2017 the Smurfs also advertised the organisation’s sustainable development goals. Philippe Glorieux, Head of Marketing at IMPS The Smurfs, talks with Celine Koch about the cooperation and also offers insights into the licensing sector.
Released:
Mar 10, 2022
Format:
Podcast episode
Titles in the series (30)
Sustainable toys – An exchange with Peter Handstein from Hape by Spielwarenmesse Podcast