Be more.

Every day
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Marico

Submitted To, Raisul Islam (Rsm) School of Business North South University
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Group Members

Tawhid Sharkar Ratul Md. Shafquat

1030605530 1110805030 1030698530 1030801530

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Chowdhury

Ahmed

Imran Kabir Rahman Ashrafi

Mahiur

About Marico
Marico Bangladesh Limited (MBL) holds a leadership position in the FMCG space. MBL recorded a turnover of Tk. 5,358 Million ( USD 73.4 Million) in 12 months ended on 30th September, 2010 and Tk. 2,846 Million ( USD 39 Million) in 6 months ended on 31st March, 2011. MBL is the subsidiary of Marico Limited, India (Marico). MBL Products in Pure Coconut oil, Edible Oil, Hair care and Skin Care s reach out to more than 500,000 outlets in Bangladesh. MBL touches the lives of 1 out of every 3 Bangladeshi through its portfolio of brands such as Parachute, Saffola, Hair Code, Aromatic, Camelia and Beliphool to name a few, most of which enjoy leadership positions (No. 1 in coconut oil segment), with significant market shares in respective categories. We believe in transforming the lives of our stakeholders be it our consumers, members, associates or shareholders, by helping them maximise their true potential. This truly articulates the Mariconian spirit to be more. every dayTM. 7/15/12

Mission, Vision, Objectives & Strategies of Marico

Company Vision:

To be the market leader

Company Mission: The vision will be achieved by Marico's business model is based on focused growth across all its brands and territories driven by continuously improving value propositions to consumers. Market expansion and widening of retail 7/15/12 reach

Management
Marico Bangladesh Limited is led by a team of talented and experienced leaders, with Rohit Jaiswal, Managing Director at the forefront.

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Management Discussion Analysis

The management discussion analysis are made by the Marico Company management authority.

The report has been presented in line with the requirements of Sec 184 of the Companies Act, 1994, SEC notification, Listing Regulations of Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE).

Some Statements in this discussion describing projections, estimates, expectations or outlook maybe forward looking.
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Actual results may however differ materially from

Marketing Strategy
The strategy followed by the company and the quality of the product offers a customized product in all seasons, to grab the price conscious customers and to provide value for money. Like,

Brand name: Parachute Target Audience: The primary target audience of Parachute is women of all ages in both urban and rural population of Bangladesh.

Brand name: Parachute Advanced refined hair oil and Parachute Jasmine Target audience: Young and appearance conscious consumer. Brand name: Parachute After shower Hair Cream 7/15/12 Target audience: Young men.

Promotional Activities
Promotion is the process of marketing communication to inform, persuade, remind and influence consumers or users in favor of your products and service.

The Promotion Media: 1.Newspaper. 2. Television. 3. Radio. 4. Cinema halls. 5. Campaigns.

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Human Resources

Marico is professionally managed organization that has built for itself a stimulating work culture that empowers people, promotes team building and encourages new ideas. The organization believes that great people deliver great results and lay foundation for sustainable profitable growth. The organization lays emphasis on recruiting the right talent. It believes in recruiting the talent not for present but for future. It has recently started with its campus programme. The focus is to recruit the best talent from the premier institutes of the country. A strong business linkage of all Human Resource processes and initiatives are maintained at Marico. Marico had formulated a contemporary set of values four years ago and it is important that all member in the 7/15/12 organization are not only aware of but also consciously

Finance

Marico Bangladesh LTD. Recorded a turnover of Tk. 406 core for the year ended 30th september ,2009, a growth of 53% over the previous year. Profit before TAX during the year was Tk. 58 crore, while the profit after TAX was at 47 crore. During the year, the company has written off deferred expenses to tune of Tk. 6.63 crore, which has led to substantial increase in general and administration expenses. Based on the performance of the company, the board of directors recommended cash dividend @ 25% for the year ended september 30, 2009. Total dividend for the year amounting Tk. 7.88 crore, which is 150% higher than the dividend amount paid in the previous year, Marico shareholding pattern is given below:

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Thank You

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