Entrepreneurship 1

JULIA MARTHA the Entrepreneur Exercise #4: Environment, Cultural Values and ADAJAR LEA JUDYLYN R. ARAJUEZ NYKA NOELLE B. BARRIENTOS LLEWELYN C. JAIN BERNADETTE N. MAGAT

FRANK DIBERANDINO
67 years old

Italian-American (US
Citizen) Has been living in the

Philippines for 3 years.

Married to Perla DiBerandino No children. Chemical Engineer

FRANK DIBERANDINO
Has been engaged in entrepreneurship for a long time but Auntie Pearls Pizza, has been established for only a year. He got bored and experimented with his brother and thought of starting a business. He recognized an opportunity, and established the business per se.

FRANK DIBERANDINO
Franks filipino wife, Perla DiBerandino, wanted to study Nursing here in the Philippines. While staying here, he thought of starting up a business. Frank and his wife loved to cook and they never had a restaurant before. Thus, they established, Auntie Pearls Pizza. Searched for three months and ended up in Los Banos because he saw an opportunity. Sta. Fe Subdivision is near UP, IRRI, and Batong Malake . Thus, it is an ideal place for the target customers. The said business is situated at Oregano street, corner Lemon grass, Sta. Fe Subdivision.

AUNTIE PEARLS
Sta. Fe Subdivision, Batong Malake, Los Banos, Laguna Currently only one branch yet Homemade recipes of Pizza, burger, pasta etc.

Auntie Pearls Pizza has been established for over a year now. However, it has only been a month since it was moved under Franks wife name.
It is located at Sta. Fe Subdivision, Batong Malake, Los Banos.

Auntie Pearls Pizza

Auntie Pearls Pizza has only one branch as of now. However, Frank DiBerandino has plans to found other branches when he finally establishes the uniqueness of the brand Auntie Pearls Pizza.

Auntie Pearls Pizza

MOTIVATION:

Family Friends Customers and staff Passion for work

Mission: As an entrepreneur
Frank DiBerandino envisions Auntie Pearls Pizza to be: A top food service provider

Serve high quality food of affordable prices

TARGET CUSTOMER:

Students Professionals Residences

WHEN YOU REACH AN OBSTACLE, TURN IT INTO AN OPPORTUNITY. YOU HAVE THE CHOICE. YOU CAN OVERCOME AND BE A WINNER, OR YOU CAN ALLOW IT TO OVERCOME YOU AND BE A LOSER. THE CHOICE IS YOURS AND YOURS ALONE.L REFUSE TO THROW IN THE TOWEL. GO THAT EXTRA MILE THAT FAILURES REFUSE TO TRAVEL. IT IS FAR BETTER TO BE EXHAUSTED FROM SUCCESS THAN TO BE RESTED FROM FAILURE. MARY KAY ASH

The Entrepreneurial Environment

Capitalization/ Money is the main power source to keep a business alive. Planning is essential especially when putting up another branch.

Maintaining a good name and reputation to gather

more customers. Employees should be knowledgeable in doing all around tasks in the business. Quality of products is a priority

Cultural Values
According to Frank DiBerandino, these are his dominant and unique cultural values. Passionate

Hard working
Able to take on risk providing that you plan as you can Plan with a little bit of caution and at the same time you have to be psychologically prepared to take up

set backs and be able to manage them without

getting overly emotional.

Key Success Factors

Take risks

Love what you do (Secret of Success) Learn how to manage people Be Creative Be Resourceful Manage money correctly

THANK YOU!!