INTRODUCTION TO RETAILING

PRESENTED BY:
HIMAL RAI (13) AMAR KR. DAS (02)

RETAILING
RETAILING IS THE PROCESS OF SELLING GOODS AND SERVICE DIRECTLY TO FINAL CONSUMER FOR PERSONAL, NON-BUSINESS USE.

IMPORTANCE

INTEGRAL PART OF MARKETING CHANNEL. VITAL LINK BETWEEN CONSUMER AND PRODUCER IT SERVES THE ECONOMY OF THE NATION

CHARACTERISTICS
DIRECT

OF RETAILING

INTERACTION WITH CUSTOMER POINT- OF PURCHASE DISPLAY AND PROMOTION LOWER AVERAGE AMOUNT OF SALES TRANSACTION LARGER NUMBER OF RETAIL BUSINESS UNITS SERVICE RETAILING

INDUSTRY EVOLUTION

HAATS MELAS MANDIS TRADITIONAL FORMATS

ESTABLISHED FORMATS
KIRANA SHOPS CO-OPREATIVE STORES PAN/ BEEDI SHOPS

EXCLUSIVE RETAIL OUTLETS HYPER MARKET SUPER MARKET

EMERGING FORMATS

ORGANIZED AND UNORGANIZED RETAILING

Organized retail is a retail place where all the items are segregated and brought under one roof, unlike the unorganized retail where there are different things are sold in different shops. Organized retailing is based on the principle of unity and unorganized retailing is based on the principle of singularity.

ROLE OF RETAILING IN TODAY'S ECONOMY

It

generates employment opportunities. It improves standards of living. Consumer will get wide variety of choice and diversity market under one roof. It gives huge tax to the government. Indirect benefits like better road, online marketing, expansion of telecom market.

RECENT AND EMERGING TRENDS IN

RETAILING
Traditional
Vast majority of stores are small father and son outlets.

Recent trends
Unorganized retailing is getting organized:- To meet the challenges
of organized retailing such as large, cineplexes , and malls, which are backed by corporate house, the unorganized sector getting organized.

Unorganized:-

Fragmented:- Mostly small

individually owned business, average size outlet.

Experimentation with formats:Retailing in India is still evolving and the sector is witnessing a series of experiments across the country with new formats being tested out. Ex Quasi-mall, sub-urban discount stores, cash and carry etc. Store design:- Biggest challenge for organised retailing to create a customer pull environment that increases the amount of impulse shopping.

Rural

Rural retail industry has typically two forms, haats and Melas .

Bias:-

RECENT

TRENDS (CONTD.)

Rural market emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption. - ITC is experimenting with retailing through its e-choupal and choupal sagar rural hypermarket. E-tailing slowly making its presence felt. Companies using their own web portal or tie ups with horizontal players like rediff.com and Indiatimes.com to offer product on web.