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Perception may be defined as the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the environment in which
he lives.
Chapter-5
Sensation Vs Perception
Sensation deals with the basic behavior of an individual, caused by his physiological functions. Perception is the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the environment in which he lives.
Chapter-5
Confrontation
Registration
Interpretation
Feedback
Behavior
Perceptual Selectivity
Though people are exposed to several stimuli , they tend to select only a few at a given point of time, this is perceptual selectivity. Subliminal Perception : when the stimuli is so subtle that an individual may not even be conscious that he is exposed to some stimulus.
Chapter-5
External Attention Factors Intensity Size Contrast Repetition Motion Novelty and familiarity
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OB
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OB
the stimuli that contradict most with the background or the expectations of people receive maximum attention. Example: Which white square is smaller?
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Social Perception
It is directly concerned with how one individual perceives other individuals; how we get to know others.
Factors affecting Social perception
Attribution
Stereotyping
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Attribution
Attribution refers to how people explain the cause of anothers or their own behavior.
The determination factors:
Distinctiveness
Consensus Consistency
depends
on
three
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Chapter-5
Stereotyping
Halo effect
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