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Winsome Manufacturing Company

Multiple Storage Container System Project

Julius Benson, Anthony Cartica, Alex Ervin, Jack Lutz,


Linda Schacherbauer, and Kimothy Woods
Unit 5 Group Project
MGT327-0805A-01 Project Management Principles--Donald Buresh
American Intercontinental University
December 14, 2008
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Plan Overview

Overall Objective: Increase revenue by introducing new container system product

MSCS Project Background:

A preliminary study of market trends in plastic storage containers resulted in a


finding that there is a need for a multi-container system to compete with the
successful Super-Store system sold by the Shop at Home Network. Bringing the
new product to market is the focus of this project. The intention of the project is to
create new revenue for WMC, enhance WMC’s image with consumers, and begin
a new product line which, by setting the stage for add-on products, will carry WMC
into the future.

New MSCS will compete with, and exceed in features, the Shop-at-Home Network’s rival
product
• Product available for sale September 1, 2009
• Initial sales deliverables prepared and delivered to sister company by July 1, 2009
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Plan Overview
PROJECT SCOPE

• Design and manufacture initial sales deliverables for MSCS


• Market MSCS to new commercial markets in addition to the current home
marketing.

PROJECT LEADERSHIP & COMMUNICATIONS

Leadership Communications Plan


Stakeholders Sponsor
Staffing Project Team
Home Distributors
Customers
All WMC Employees
Shareholders
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Plan Overview
PROJECT SCHEDULE

• Work Breakdown Structure – Activities


• Milestones
• Changes

PROJECT BUDGET
• Budgeting Process
• Components
• Changes
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Plan Overview

PROJECT RISKS
• Cost
• Schedule
• Performance

PROJECT METRICS
• Data Collected
• Criteria for Success
• Earned Value Analysis
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Scope

TEAM
• Sponsor- WMC Marketing Director
• Stakeholders- WMC Sales, Marketing,
Engineering, Procurement, and Production
• Key Customers- Procurement Managers
for Office/cubicle based commercial
companies in the USA
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Scope

PROJECT STAFFING
• This effort will require staffing priorities of team member personnel during the
proposal stage, to support the analysis and review of this project for go-forward
viability.
• If project go-ahead is given, it is anticipated that production staffing levels will need to
increase. No other increased staffing needs are projected at this time.
• If staffing needs change, the Project Manager will gather metrics to substantiate
need, and submit increased staffing proposals to senior management.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Stakeholders include:
• Sponsor, Y. L. “Win” Winsome, Jr.
• Project Manager
• Project Team Members
• WMC Management
• WMC employees
• WMC Home Sales Representatives
• Stockholders
• Customers
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Staffing

Project team will be recruited from among existing WMC staff


Each team member will contribute up to 20 hrs/wk to the project
12 to 20 team members required, depending on availability
Team can communicate & work virtually; therefore, open to all qualified
WMC employees regardless of location

In addition to skills related to their specific project assignments, project staff


• Must be familiar with WMC’s existing products and culture
• Must possess strong oral, written, and interpersonal communication skills
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Staffing Changes

• Project team hires, and any staffing changes, must be


approved by the Project Manager and the team
member’s department executive.

• Any need for staffing changes will be brought


immediately to the attention of the project manager
and/or the appropriate department head.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Communications Plan (by Audience)

Project Sponsor

• Weekly face-to-face status meetings: Concise “bottom line” status


report plus Q & A
• Approvals needed will be presented, as they arise, in paper form for
review and signature
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Communications Plan (by Audience)

Project team members

Constant and detailed information on activities and deadlines:

• Project master calendar maintained on WMC’s network


• Targeted email invitations and reminders
• Any paper documentation scanned to the network project folder
• Changes, updates, and any information of interest to the project team
will be emailed to the team as available.
• Project team page on WMC’s internal website, with links to calendar,
documents, all project-related information
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Communications Plan (by Audience)

Project team members (continued)

Regular feedback on progress


• Daily status meetings on-site, with off-site team members videoconferencing in
Status meetings will be held daily at 9:00 a.m. These should last no more than
15 minutes, but will ensure that all team members have the same up-to-date
information.

Opportunities to express concerns and solve problems


• Problem-solving or “issues” meetings will be scheduled regularly and/or as issues
arise, and can be held in-person and by teleconference
• A regular problem-solving or “Issues” meeting will be scheduled weekly. Team
members can also call for an issues meeting when an issue arises.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Communications Plan (by Audience)

Project team members (continued)

Convenient Real-Time Communication Method


Team members will use instant-messaging software to communicate with each
other in real time. IM software will allow team members to tell at a glance who is
available, rather than playing “phone tag.” Team members can communicate via IM
one-on-one, or with a few clicks can include additional members in their chat.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Communications Plan (by Audience)

WMC Home Distributors


• Weekly WMC Home Rep email newsletter
• Home Rep area of website
• Additional email updates for “big news”

WMC Customers
• Advertising
• Press Releases – media, public website
• Catalog
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Communications Plan (by Audience)

WMC Employees (beyond project team)


• Include updates on project in weekly company newsletter
• Email “big news” to all employees
• More detailed Info on internal website
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Leadership and Communications

Project Communications Plan (by Audience)

Shareholders
• Focus on shareholder wealth: Shareholders will want information on the project to
the extent that it affects corporate resources being used, and future revenues it may
bring in.
• Primary communication in quarterly stockholder newsletter
• Email updates for stockholders who have subscribed
• Press releases – media, WMC’s public website
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Schedule

Deliverables

• Potential Revenue

• New Markets

• Add-On Capabilities

• Customer Satisfaction
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Schedule

Team Members and Departments Represented

• Purchasing Team..
(Situational Analysis) Technological Environment, Neutral Environment,
Company Environment and Competitor Environment.

• Design Production Team/Sales Team/ Marketing Team/Shipping Team…


(Marketing Tactics) Promotion, Advertising, Product, Price, and Distribution.

• Marketing Team…
(Target Market) Geographic Segmentation, Demographic Segmentation, and
Psychographic Segmentation

• Marketing Team/Sales Team…


(Problems / Solutions) Insurance, Liability, and Legal Affairs.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Schedule

Inputs
• New Market Search
• Geographic Area Search

Outputs
• Network Diagrams
• Geographic Search (update)
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Schedule

• Local Tasks… Marketing Team is specifically assigned to the Target Market based on
knowledge of the field. Consequently, they will also assist with Problem and Solutions being that
Geographic's are a big concerning new markets.

• Resources Assignments.. The Marketing Team will determine the amount of funds needed in
terms of product costs, materials needed, and when funds are allocated.

• Estimated Efforts To Complete Task…Monitoring and controlling will be used to measure


performance levels to identify potential problems. Each team leader will assess group
performance in the case of recommendations needed for preventive actions.

• Parametric…paperwork will not exceed 2/3 pages from each team. Meetings times are flexible
dependent upon completion of assignments as it relates to completion date.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Budget

Winsome Manufacturing Company Budget Plan

Customary:
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Budget

•Research

•Project Information

•Industry Information

•Marketing

•Communications

•Evaluation

•Program Development

•Administration

•Total Budget Expenditures


Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Budget

MSCS Project Budget will be determined on the previous 12 months


of sales and manufacturing for the new product and project that will
increase our position in the market and point of view from our
competitors.

A monthly statement will disclose the Budget payment amount, along


with the actual project material and cost to work on the project until
completion.

Any additional charges billed to WMC for the project will be paid in
addition to the customary budget payment.

Budget will be monitored throughout the year and adjusted, if needed,


to make sure the project budget does not exceed high monetary
amounts.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Risks

Cost
Risk event: Need for acceleration of project completion date

Impact probability rating= 0.7

Consequence or impact value = 0.5 Calculating Project Risk:

RF = P + C – (P*C) RF = P + C – (P*C)
RF = 0.7 + 0.5 – (0.7* 0.5)
Where:
RF = -11.65
P = the selected probability
C = the selected consequence or
Actions to mitigate the risk. impact value
1. Create a core project team
2. Allocate the use of outsourcing
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Risks

Cost
Risk event: Plastic used in commercial application more costly than
expected

Impact probability rating= 0.2

Consequence or impact value = 0.3

RF = 0.2 + 0.3 – (0.2* 0.3)


RF = -0.1

Actions to mitigate the risk:


1. Conduct market research before commencing production
2. Locate alternative materials
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Risks

Cost
Risk event: Workers not trained to handle commercial segment work load

Impact probability rating= 0.5


Consequence or impact value = 0.4

RF = 0.5 + 0.4 – (0.5* 0.4)


RF = -0.11

Actions to mitigate the risk:


1. Provide appropriate training to current workers
2. Recruit new workers who are suitable for the commercial production and
marketing
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Risks

Schedule
Risk event: Production department not able to meet its target dates

Impact probability rating= 0.3


Consequence or impact value = 0.3

RF = 0.3 + 0.3 – (0.3* 0.3)


RF = -0.3

Actions to mitigate the risk:


1. Request report from the production department on how the target will be
achieved. Discuss and evaluate their strategies.
2. Access additional resources to meet target dates
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Risks

Risk Event: Production Department unable to comply with project design


specifications

Impact probability rating= 0.4

Consequence or impact value = 0.4

RF = 0.4 + 0.4 – (0.4* 0.4)


RF = -0.8

Actions to mitigate the risk:


1. Request a production trial run for commercial products.
2. Outsource this segment of the production work
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Risks

Performance/Quality
Risk event: Plastic selected for use is not acceptable for
commercial use

Impact probability rating= 0.3

Consequence or impact value = 0.3

RF = 0.3 + 0.3 – (0.3* 0.3)


RF = -0.3

Actions to mitigate the risk:


Get competitor intelligence for the materials being used in the commercial
segment.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Risks

Risk Event: Printing errors detected during final inspection

Impact probability rating= 0.5

Consequence or impact value = 0.4

RF = 0.5 + 0.4 – (0.5* 0.4)


RF = -0.11

Actions to mitigate the risk:


1. Reprint packaging
2. Establish a more acute inspection detail
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Metrics

Project Collection
Measurement of Progress and Performance

Data Collection Metric


Planned Work
Actual Work
Cost of Actual Work

Data Collection Departments


Marketing
Purchasing
Design
Sales
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Metrics

Metric Measurable
INPUTS

• Budgeted Cost of Work Scheduled (BCWS)-Activity Budget


• Budgeted Cost of Work Preformed (BCWP)-Planned cost of scheduled
work.
• Actual Cost of Work Preformed (ACWP)- Actual Cost of activities.
• Budget at completion- (BAC)
• Estimate at Completion-(EAC)
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Metrics

Metric Measurable
OUTPUTS
EARNED VALUE
The % of activity complete times its Budget
SPI = BCWP/BCWS
SPI<1 means project is not on schedule.
CPI = Cost Performance Index.
CPI = BCWP/ACWP
CPI<1 mean project is over budget
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Project Metrics

Project Collection
Milestone Reporting

§ Master Work Schedule (MWS) will identify the major deliverables.


§ Activities will be scheduled over time based on expected completion date.
§ Milestones established based on project deliverable dates.
§ Schedule to be updated based on Activity reporting.
§ Allocate cost.
§ Metrics to be capture at beginning and end of any Scope Changes.
§ Plot Actual Activity to analyze data and confirm.
§ Analyze data and provide performance results.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success

Logistical Barriers

• Time… This pertains to maintaining shipping schedules, hours worked on project,


communications with stakeholders and sponsors.

• Background Knowledge…Team structure as it relates to experience, product knowledge as well


as marketing strategies.

• Distractions… Maintaining project duties as well as regular duties. Attending meetings late and
half prepared and miscommunications.

• Access.., Requires full participation of all members in time allotted for project. Fulfillment of
Scope statement along with company milestones.

• Funding… Account developments, negotiations with implementing the sale, pricing, product
guarantee offers, overall expenses including materials, company travel and advertising.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success

Logistical Barriers – Actions for Success

In reference to the logistical barriers listed, the actions for success include the following;

• Time…Constant communication with all team members, sponsors, and stakeholders between
meetings and otherwise.

• Background Knowledge…Placement of team members to groups as it relates to their


knowledge of the field they are assigned to.

• Distractions…Documentation of all meetings as well as progress reports for the purpose of


preventing any second guessing all assigned duties.

• Access…All team members are expected to maintain their share of work to prevent overworking
fellow team members. This also pertains to team members that are responsible for continuing
their regular scheduled duties.

• Funding…All team members will comply with the funding allotted for the project. Extra funding
will be allowed based on the request submitted by the project manager to upper management.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success

Communication and Decision-making Barriers

•Winsome Co. will set up a budget committee that will be responsible and held accountable
for the affairs concerning the Budget including any amended changes that occur.

•The budget plan will be collaborated and discussed only within the management division at
Winsome Co.

•The budget will be amended several times during its tenure, hence the confidentiality and
analylizing of the budget on a case by case basis.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success

Communication and Decision-making Barriers – Actions for Success

•The Budget committee will communicate these meetings concerning these changes by phone,
fax or via e-mail.

•No formal decisions will be made by such means, the actual closing of the final decisions will be
made at the Project’s board meeting

•All supervisors, managers and Project Managers will attend these meetings as well as have a
fair say as to the outcome of the final decision with the staff and the project in their best interest.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success

Scope and Complexity Barriers

Manpower Resources- there is risk of market timeline access due to inability to have qualified
manpower available to support proposed increased production due to commercial market
penetration.

Complexity Increase- design changes to Multiple Container System (if required) increase risk of
differentiation from the current home sales product, decreasing compatibility with the current
product, thus increasing production costs.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success
Leadership & Staffing Barriers:

• Lack of Buy-In
– Reluctance by management to give up time from their best employees
– Employee hesitation to give up “known quantity” work assignments to devote time to the
new project
• Time and budget constraints
• Difficulty facilitating teamwork among employees from different departments who may not
typically work together
– Personality conflicts
– “Turf wars” between departments
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success
Leadership & Staffing Barriers – Actions for Success:

• Gain buy-in by clearly communicating how this project aligns with company goals

• Make sure team members understand what the contribution of each department will be, so that
they understand the importance of their own roles, and the roles of others

• Ensure clear communication of project goals and expectations


Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success

Priorities and Goals Barriers

• If there are radical changes in market research and market intelligence report.

• If there are any changes in the cost structure at Winsome.

• If there is a sudden change in the financial/human resources available for the plant.

• There may be need for changes in the plan if there are sudden or unexpected changes affecting
the supply of raw material.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success

Priorities and Goals Barriers – Actions for Success:

•Significant changes will be presented by the project manager to the project sponsor for review or
approval. If the financial impact of the change is very large and risk the entire project, the project
manager will place the proposal for change to the project sponsors.

•For approval, the project manager will carefully evaluate the changes; he will assess the
authenticity of the risk assessment. He will then compare these with the industry best practices.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success
Cultural Barriers

Lack of Inclusiveness
• Lack of diversity – Failure to recruit project team members based on
stereotypes that result in inaccurate perception and attributions.

• Failure to recognize the many different values, cultural backgrounds and


experience of team members.

• Lack of exposure to diversity resulting in conflict and tension among team


members.

Lack of Effective Communication


• Communication gaps that don’t promote exits to communication barriers.
Winsome Manufacturing Company ▫ Multiple Storage Container System Project
Barriers to Success
Cultural Barriers – Actions for Success

Overcoming cultural barriers within the project team can best be facilitated through:

•Diversity training
–Self-awareness activities
–Cultural awareness activities
–In-house, or by outside consultant

•Ensure that the overall culture of the organization is


–Open
–Diverse
–Inviting
Winsome Manufacturing Company ▫ Multiple Storage Container System Project

Questions?
References

George, J., & Jones, G. (2005). Understanding and managing organizational behavior.

Upper Saddle River, New Jersey: Prentice Hall

Project Management Institute, Inc. (2004). A Guide to the Project Management Body

of Knowledge: PMBOK® Guide (3rd ed.). Newtown Square, PA: Project

Management Institute, Inc.

Wilkens, T. T. (1999). Earned value clear and simple. Retrieved December 12, 2008,

from Project Smart Web site: http://www.projectsmart.co.uk/

docs/earned-value.pdf

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