Business to Business & Its Marketing Channels

Introduction

What is B2B? Business-to-business, commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer

About The Company

Indus Motor Company (IMC) is a joint venture between the House of Habib , Toyota Motor Corporation Japan (TMC) , and Toyota Tsusho Corporation Japan (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01, 1990.

Business To Business Activities

Like many other organizations (IMC) is also involved in many b2b activities, as its core business is to manufacture vehicles, from small 1000cc to powerful 2500cc 4x4s

Business to Business Activities

80 Vendors, which are local and international E.g. Corolla is manufactures with approx 5000 parts Direct materials Direct materials which can be easily identified with the unit of production Indirect materials Consumables (such as cleaning chemicals, disposable tools, protective devices) not used as raw materials but the cost will be added in the final product

Components Require For Manufacturing

CKD Kit(Knocked Down Kit) Imported by Indus Motors from the parent company (TOYOTA JAPAN), Kit comprises of 3 components 1. Internal combustion engine 2. Gear box 3. EFI unit and safety equipments

CBU Kits (Complete Build Unit)

This comprises of parts that are key components for the assembly of the automobile, e.g.. Fly wheel, mainly these components are imported from Toyota Motors, but if these items can be produced locally, and or from other country that meets quality requirements and less expensive, the parent company allows the production.

MSP (Multiple Some Parts)

Due to the lack of technology and quality concerns, these parts cannot be manufactures locally, e.g. Engine Parts(alternator bearing), these items are manufactured in Korea, Thailand, this also becomes cost effective and ensures on time availability of components

Local Vendors
When manufacturing locally, the parent company asks the local manufacturer to import a specific raw material from a vendor which has already been specified (international vendor) to ensure quality and or according to the need and specification of the vehicle E.g. Kensi is an SBU of Moishi Japan

Local Vendors( After sales service)

In any B2B business after sales service is highly important Affiliation with IMC Technical Present

Names Of Vendors
British Petroleum : lubricants Shell, Mall Pak : lubricants Exxon (Singapore) : lubricants CCI (Japan) : Brake Fluid, Coolants Kensi, Burger, ICI :Paints General Tires :Tires Sunstar (Thailand) :Sealants Honeywell (USA) :AC Gas

Steel sheets (Japan) Ali Brothers: Instrument Panels Seats: Pro con Engineering(Master Foam) Thal Eng: Ac system and wiring Fly wheel: BWL (Japan)

Contingency Plan
Tsunami in Japan 2011 Japan experienced its worst natural disaster tsunami which led to huge amount of damages to the businesses in the effecting areas. Fukushima incident Due to the high concentration of water, the Fukushima nuclear plant proved to be unstable and posed as a treat spewing nuclear radiation that also effected the businesses around them. The Vendors that supply to Totoya Japan were present in that area.

Marketing Channels

What are marketing Channels? A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process

Before Launch
Marketing

Survey

Interviews From High profile individuals e.g. prominent government individuals, Entrepreneurs, Large bank account holders etc Research Focusing on colleges and universities to perform research about potential buyers and ask research companies

After Launch
Advertisement

Local news paper Television E marketing Billboards Direct dealers ( Showrooms) Auto shows

Thank you

INDUSMOTOR

BUSINESS TOBUSINESS ACTIVITIES ANA ITS MARKETING CHANNELS