- Flag officially adopted on October 1,1949.

- Red

color Communist revolution & traditional color of the people.

-

Large gold star represents communism.

- Four smaller stars represent the social classes of the people.

- Five stars together reflect the importance placed on the number five in Chinese thought and history.

Capital Beijing

Largest city Shanghai

Currency Renminbi (Yuan)

Culture heavily influenced by Confucianism Cuisine highly diverse, staple food is rice Popular sports Martial Arts, basketball, football, table tennis & snooker Traditional sport Dragon boat racing during annual Dragon Boat Festival

P
Political factors : President :- HU JINTAO

ESTLE

Government type :- Communist form of govt.

China supports the Leninist principle of "democratic centralism

Prime Minister :- WEN JIABAU

Independence :- 1October1949(People's Republic of China)

STLE

Economic factors : Economy Capitalist Currency :- Yuan GDP:-$11.316trillion GDP growth:-9.5% Population below poverty line :- 10% Laborforce:815.3 million

Socio-cultural factors :-

PE

TLE

Population:- over1.34 billion Age structure:- 15-60 yrs of age 70.14% 0-14yrs of age 16.6% 60+ yrs of age - 13.26% Sex ratio:- 51.27% male & 48.73 % female Literacy rate:- 92.8%

Religions :-Buddhism(50%), Taoism(30%), Chinese folk religions & others(Muslim1.5-2%,Christian3-4%)

Official language:- Putonghua(Mandarin)

PES
Technological factors:-

LE

Internet users:-500million 1A worlds fastest super computer developed in2010 China has been pioneering the deployment of pebble bed nuclear reactors, which run cooler and safer than conventional nuclear reactors In2011,China unveiled a prototype train capable of reaching speed of 500km/h, the first ultra-high-speed train

PEST

Invites more FDI in almost every sector China is the second largest recipient of FDI globally. $ 185 Billion

PESTL

China is the world's current largest emitter of carbon dioxide China has very nice Flora

CONSUMERS
Four consumer types:
50.8 % of the consumers belonged to the pragmatic type, 33.9 % to the commercialized type, 11.7 % to the sociable type and 3.6 % to the conservative type.

Consumer behaviour in China

A McKinsey study

63 % of the Chinese consumers has a shortlist of preferred brands. Willing to pay a premium of 2.5 % for branded products. 78 % of the buyers decides in the store what they are going to buy.

MISCONCEPTION

Chinese workers are all very devoted to their job and like to work

ETHNOCENTRISM
Gallups research

Domestic Brand preference during a five year period until 2004 has dropped from 78 % to 67 % and that preference for foreign brands has increased from 19 % to 22 %.

ETHNOCENTRISM
McKinsey research

2008 even indicates that only 30 % of respondents only [trusts] Chinese brands.

Concept of FACE
Chinese are much more likely to buy luxury products to improve or to keep their face, even if they have not enough money to pay for housing and to buy sufficient food and clothes.

SOCIAL MEDIA
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