=> Historical Background => Communication Why necessary?

=> Types of Business Communication => Uses Business Communication => Channels of Business Communication => Methods of Business Communication => Reasons for Business Communication Barriers => Secrets of Effective Business Communication => Essential Elements for Successful Business Communication

1. Thousands years ago, people use to communicate orally. 2. Greeks use a phonetic alphabet written from left to right and after that many books
appeared on written communication principles.

3. 1st in China and then in Rome postal service was launched. 4. After that paper and printing press was invented
in china that made communication easier.

Communication is the Lifeblood of an Organization.It is needed for Exchanging information Exchanging options Making plans and proposals Reaching agreement Executing decisions Sending and fulfilling orders Conducting sales

1.Internal Communication 2.External Communication

Under Internal Business Communication types there come;
a) Upward Communication b) Downward Communication c) Horizontal/Literal communication

a) Upward Communication
Upward communication is the flow of information from subordinates to superiors, or from employees to management.

Upward Communication is a mean for staff to:

Exchange information Offer ideas Express enthusiasm Achieve job satisfaction Provide feedback

Information flowing from the top of the organizational management hierarchy and telling people in the organization. This type of communication is needed in an organization to:
Transmit vital information Give instructions Encourage 2-way discussion Announce decisions Seek cooperation Provide motivation Boost morale Increase efficiency Obtain feedback

Horizontal communication normally involves coordinating information, and allows people with the same or similar rank in an organization to cooperate or collaborate

Horizontal Communication is essential for:

Solving problems Accomplishing tasks Improving teamwork Building goodwill Boosting efficiency

Communication with people outside the company is called external communication. Supervisors communicate with sources outside the organization, such as vendors and customers.

It leads to better;

Sales volume Public credibility Operational efficiency Company profits

It should improve
Overall performance Public goodwill Corporate image

Ultimately, it helps to achieve

Organizational goals

Customer satisfaction

1. Verbal Communication: Use of words.

2. Non-verbal communication: Uses body language and various other physical gestures. 3. Written Communication: Written forms for communicating. 4. Employment Communication:Communication that is particularly used for accepting the applicants for a job.

5.ElectronicCommunication: Electronics and latest

technology for communicating such as teleconferencing e-mail, etc 6.Team B Communication: Communication that exists in the cyber classroom where solid teamwork and collaboration results in excellent grades in academia.

Business Communication encompasses Marketing, Brand management, Customer relations, Consumer behaviour, Advertising, Public relations, Corporate communication, Community engagement, Reputation management, interpersonal communication, employee engagement, and event management

Web-based communication - for better and improved communication, anytime anywhere. video conferencing which allow people in different locations to hold interactive meetings; e-mails, which provide an instantaneous medium of written communication worldwide; Reports - important in documenting the activities of any department; Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash; telephoned meetings, which allow for long distance speech; forum boards, which allow people to instantly post information at a centralized location; and face-to-face meetings, which are personal and should be succeeded by a written follow-up.

1.Complex Messages: The use of complex technical terms can result in a lack of communication. 2. Withholding Information: In an organization, much of the information is kept confidential due to company policies. 3. Different Status: Management must keep employees well informed and encourage feedback. 4. Ineffective Communication Processes: The maintenance of the hierarchy in the organization is essential, but its very presence can reduce the flow of the communication.

5. Lack of Trust: The most important factor behind a lack of communication in an organization is competition, which leads to a lack of trust among the various employees. Share information, communicate openly and honestly, involve others in decisions. 6. Language barrier Language barrier is another important factor in business communication, if communication happens without a common language, it is not worthwhile.

1. Ask the Right Questions

Describe the nature of your business. Who is your target audience? What is the background on the project? (Is it brand new? Has it already begun?) What are the goals and objectives of the project? What is the timeline for the project?

Name Company | Website Email | Phone number

3. . Schedule and Prepare Thoroughly 4. Speak, Pause, Listen 5. Follow Up in Writing 6. Ask for Feedback 7. Address Problems 8. Try a New Format 9. Communicate Confidently 10. Prepare an Elevator Speech 11. Be Responsive 12. Write Well

1.Concise:concise and straightforward language. 2.Complete:All of the required information to be delivered to your recipient. 3.Conversational:Present your information in a conversational tone that invites interaction, rather than a confrontational tone. 4.Clear:Be sure to do so in a clear voice that allows every word to be understood.

5.Considerate: always open the conversation to questions and clarifications. 6.Confidence: Present your data with a clear and commanding tone that indicates that you know the subject you are speaking about and that the information being presented is valuable. 7.Check: Always check your data and facts before giving a business presentation of any kind.

Structure:Every good communication should have these three structural elements: an opening, a body, and a close. Clarity:Be clear about the message you want to deliver. Consistency: Make sure that your tenses remain the same. Medium:with the greatest accuracy
with the largest likelihood of audience comprehension at the lowest fiscal cost at the lowest time cost

Relevancy Primacy/Recency Psychological Rule 7+/-2:it is essential that you limit

your business communication to between just five and nine key points.

*Prepare how you'll communicate

Clarify the goal of the communication. Plan carefully before sending it or meeting in person. Anticipate the receiver's viewpoint and feelings.

* Deliver the message

Express your meaning with conviction. Relate the message to your larger goals. Identify the action to be taken. Confirm the other person understands. Keep an open mind. Identify key points in the message. Value constructive feedback and use it to grow. Confirm your understanding.

*Receive the message

* Evaluate the effectiveness of the communication afterwards

* Take corrective action as necessary