University of La Verne - Communications Department Public Affairs Senior Seminar Project Spring 2012 Karo Chakhlasyan May 23,

3, 2012 karo.chakhlasyan@laverne.edu

98 Days

Partnered with the University of La Vernes Annual Giving Spotted PiG campaign Created the Student Philanthropy Fellowship Connecting students to the message of SPF

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Spotted PiG Campaign

Started four semesters ago My second semester Student Emergency Loan Fund

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Spotty Communication
Does not communicate message Spotted PiG= Giving

Not connecting with students

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Possible solution
What are other schools doing?
Key Word ~Google keyword results* Top 2 results

student philanthropy council

Student philanthropy committee Student philanthropy campaign Student philanthropy programs University student philanthropy

3,300,000
2,630,000 2,480,000 4,830,000 8,000,000 * as of 12/7/11

1. Penn State 2. Cal Poly

1. Uconn 2. CSBSJU 1. CASE.org** 2. Kent State 1. Edinboro 2. U of Washington 1. Edinboro 2. U of Iowa **Council for advancement and support of education

Most have philanthropy clubs!

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The Student Philanthropy Fellowship

Easier to communicate to students
Students speaking with student

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The Student Philanthropy Fellowship

Create club
Draft constitution Get recognized through ULV

Create presence
Weekly Activities Digital/real

Translate to higher attendance

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Taking it to the streets

12 activities

Flyers of SPF not of activities

Promote SPF in person Promote activities on Facebook

Always carry the message of giving

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Taking it to the streets

Debut at club fair
36 people signed up

First meeting
two people showed up

Weak turn outs

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Taking it online

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Taking it online
Digitize the club

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How to get people to the page?

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Taking it online
Use Facebook ads

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Taking it online
129 clicks

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Taking it online
Internet memes

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Taking it online
Created the ULV Meme Page

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Taking it online

#7 for total likes and friends involving ULV on Facebook

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Taking it online
Made meme page admin Sponsored ads using popularity of meme page

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Taking it online

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Progress

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Progress

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Spotted PiG Collection Carnival

May 3rd, Campus Center Annual Giving and SPF help set up the event.

Raised ~$1000

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Bittersweet finish
Possible problems:
Change of location day before
Cupcakes, not meal

Great concept
Interactivity is key

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Bittersweet finish
Constant learning process Hopefully increased social awareness

We cant do it alone

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Questions

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