The 4 Ps of MARKETING

By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

I am sure you have guessed it!

By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

AGENDA Brief Introduction Product Price Place Promotion Our Suggestions

By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

INTRODUCTION
Marketing Mix.

The 4 Ps formulated by McCarthy in 1975. Additional 3 Ps for Service Market. McDonalds in India in 1996.

By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

McDonalds in India Network of over 160 restaurants Celebrating over 12 years Serving around 2.75 lakh customers everyday! McDonalds Globally 30000 local restaurants Serving 52 million people In more than 100 countries each day.
By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

PRODUCT
The Menu you are offering is the most important thing in fast food industry. McDonalds focused on Product Standardization. India : The only country where McDonalds serve vegetarian Menu. Product life cycles. McDonalds at Maturity Stage.
By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

PRICE
The most important P as it creates revenue to the company. What should be the pricing strategy? Prices Low in Indian Market. McDonalds came up with a very catchy punch line Aap ke zamane mein ,baap ke zamane ke daam McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal to increase overall sales volumes
By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

PLACE
The Two aspects:
Location. Ambience.

McDonalds has captured International markets and Indian Metros. 50% U.S.A within 3min drive from any McDonald outlet. Other Add-ons available.
By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

PROMOTION
5 different ways of promotion : advertising, events, sales promotions, direct marketing and public relations. McDonalds promotion varies according to markets. In India: Most of advertising is through television by using attractive slogan, offering toys with Happy meal. Disney Characters most particularly the Ronald.
By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

SUGGESTIONS
Stores in smaller cities as it is huge revenue market. Wi-Fi Aloo-Tikki has reached maturity stage, so time for some new product. Salads and low calorie foods as people have become health conscious. Free Home delivery.
By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

By Mayur, Shalini, Anil, Shreja, Narendra & Varsha

Presented By : Mayur Achhra. Shalini S. Narendra S. Varsha M. Anil K. Shreja S.