Siebel Analytics / Oracle Business Intelligence Enterprise Edition (OBIEE)

- An OverviewMaster subtitle style Click to edit

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CRM

Customer Relationship Management.

A process or methodology to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

A process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.

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Siebel CRM

Siebel one of industry leaders in CRM domain Oracle acquired Siebel in 2006 Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth. What it does?

a combination of transactional, analytical, and engagement features to manage all customer-facing operations.

Delivers

Some Objects

Accounts Contacts Opportunities Activities 7/31/12

Siebel Analytics / Oracle Business Intelligence Enterprise Edition (OBIEE)

Empowers every user with the critical insight to quickly and intelligently identify and respond to changing market conditions.

Provides real-time, actionable business intelligence through interactive dashboards, custom reports, and historical trending. Users are able to uncover new opportunities and identify issues before they impact their business.

Maximizes an organizations return on investment by providing organizations with the ability to take action to improve sales, lower costs, and increase revenue.

Helps monitor if 7/31/12 is on track business

Some Important Terminologies

Analytics or Business Analytics Report; Request; My Analysis; Shared Analysis Dashboard Drill Down OLTP / OLAP Warehouse Normalization / De normalization Schema Pre built Report / Custom Report Real Time Report / Historical Report ETL (Extract Transform Load) Data Modeling 7/31/12

Key features of OBIEE

Interactive Dashboards

Single source for analyzing key issues. Intelligent drill-down for deep analysis.

Embedded Analytics

Real-time reporting. Critical insights tailored for all user roles.

Hosted Data Warehouse

Historical trending and comparative analyses. Perform analyses on aggregated data sets. 7/31/12

Key features of OBIEE

Pre-built Reports

Easy access to pre-built reports. Ability to create, print and export reports.

Custom Reports

Easily create powerful custom reports. Save reports in public and private folders.

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Architectural Components

Client (Reports, Dashboards, Web Administration client)

Oracle Business Intelligence Presentation Server (OBIPS) / Siebel Analytics Web (SAW)

Oracle Business Intelligence Server (OBIS) / Siebel Analytics Server (SAS)

Oracle Business Intelligence Scheduler / Siebel Analytics Scheduler

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Sample Request Processing

Important files to remember

Instanceconfig.xml (OBIPS)

Web catalog (OBIPS)

Rpd (OBIS)

NQSConfig.INI (OBIS)

NQQuery.log (OBIS)

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Areas of Work in Analytics

Applications Developer

Reports Dashboards BI Publisher

Server Architect

OBIEE 10.1.3.4.1 (RPD or Repository) Web Catalog

Data Warehouse Developer

ETL routines Informatica DAC

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Preferred Skills

Data Modeling OBIEE Informatica DAC SQL / DB concepts Warehouse concepts Knowledge of Report/Dashboard Capabilities

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Q&A

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