CONSUMER SATISFACTION ON ANDROID AND iOS

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COMPANY PROFILE

Apple Inc( iOS )

Type

:Public

Industry

:Computer Hardware and Software, Consumer Electronics : April 1, 1967

Source :
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Founded

Google Inc( Android )

Type

:Public

Industry

:Internet, Computer software, Mobile OS : September

Source :
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Founded

4, 1998

WHAT IS CONSUMER SATISFACTION AND MOBILE OS??

CONSUMER SATISFACTION is Measure of how products and services supplied by a company meet or surpass consumer expectation. It is seen as a key performance indicator within business.

A MOBILE OPERATING SYSTEM (mobile OS) is the operating system that controls a Smartphone, tablet, PDA, or other mobile device.

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MAJOR COMPETITOR

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RESEARCH METHODOLOGY

RESEARCH OBJECTIVE

To Find out the most popular features liked by the consumers for Android and iOS Operating System. To Find out the limitation and problems faced by the consumers for both the Operating System. To Study Consumer Satisfaction of Android and iOS on the following basis:

Overall Performance User Friendliness Stability Application and Games Multitasking User Interface Frequency of Hurdles Consumer Support Service Updation Durability

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RESEARCH METHODOLOGY

DATA COLLECTION

PRIMARY DATA

A Structured Questionnaire was used as a way to collect Primary Data in this Project Work.

SECONDARY DATA

The main source of collecting secondary data in this project is Internet.

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RESEARCH METHODOLOGY

SAMPLING METHOD In this project the Sampling method used is Judgment Sampling SAMPLE SIZE A Structured Questionnaire was used as the Research Instrument. The sample size was 100. SCOPE OF STUDY Research was limited to NOIDA only.

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ANALYSIS

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Overall Performance of Android Operating System

= 3.4

10 9 8 7 6 5 4 3 2 1 0

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Overall Performance of iOS

= 3.16

10 9 8 7 6 5 4 3 2 1 0

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Rating of Android OS on different aspects

10 9 8 7 6 5 4 3 2 1

(User Interface) = (Multitasking 3.5 2.52 ) = (Applications ) = 3.82 (Games) = 4.04 (Hurdles) = 2.74 (Updation) =3.74

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Rating of iOS on different aspects

10 9 8 7 6 5 4 3 2 1 0

(User Interface)=3. (Multitasking 64 = 3.58 ) (Applications ) = 4.04 (Games) = 3.44 (Hurdles) = 3.08 (Updation) =1.82

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Best Features of Android Operating System

10 9 8 7 6 5 4 3 2 1 0

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Best Features of iOS

10 9 8 7 6 5 4 3 2 1 0

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Limitation and Problems in Android Operating System

10 9 8 7 6 5 4 3 2 1 0

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Limitation and Problems in iOS

10 9 8 7 6 5 4 3 2 1 0

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User Friendliness of Android Operating System

= 3.8

10 9 8 7 6 5 4 3 2 1 0

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User Friendliness of iOS

= 3.3

10 9 8 7 6 5 4 3 2 1 0

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Stability of Android Operating System

= 2.9

10 9 8 7 6 5 4 3 2 1 0

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Stability of iOS

= 3.46

10 9 8 7 6 5 4 3 2 1 0

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Durability of Android Operating System

= 2.98

10 9 8 7 6 5 4 3 2 1 0

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Durability of iOS

= 3.82

10 9 8 7 6 5 4 3 2 1 0

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Customer Support Service of Android Operating System

= 3.4

10 9 8 7 6 5 4 3 2 1 0

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Customer Support Service of iOS

= 2.58

10 9 8 7 6 5 4 3 2 1 0

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FINDINGS

ANDROID

Respondents have an Satisfying experience with Overall Performance In terms of User Interface, Maximum respondents have a Moderate experience. In terms of Multitasking, Maximum respondents have an Bad experience. In Applications aspect, maximum respondents have a Excellent Experience. According to the Survey, Games are rated as Excellent. Maximum Respondents say that the frequency of Hurdles is Bad In term of Updation, maximum respondents feel it is Good. User Friendliness of the Operating System according to the Respondents is Good. The Stability of the Android Operating System according to the respondents is Moderate. The Durability of the Android OS is Moderate Customer Support Service Excellent and Moderate(Equally).

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Best Features

1. 2. 3. 4. 5.

Android Market Voice Search Home Screen Customization Smart Virtual Keyboard Live Folder

Limitation and Problems

1. 2. 3. 4.

Hangs Low Ram Multitasking Not much Applications

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FINDINGS

iOS

Maximum number of Respondents say that they have an Satisfying experience with the iOS Overall Performace. In terms of User Interface, Maximum respondents have a Good experience. In terms of Multitasking, Maximum respondents have an Excellent experience. In Applications aspect, maximum respondents have a Excellent Experience. According to the Survey, Games are rated as Good. Maximum Respondents say that the frequency of Hurdles is Good In term of Updation, maximum respondents feel it is Very Bad. The User Friendliness of the Operating System according to the Respondents is Good. The Stability of the iOS according to the respondents is Good. The Durability of the iOS is Good according to the Respondents. In term of Customer Support Service, respondents say that it is Moderate.

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Best Features

1. 2. 3. 4. 5. 6.

iOS Application iMessage Virtual Splitable Keyboard Twitter Integration iBook iCloud

Limitation and Problems

1. 2. 3. 4. 5.

Updation Bluetooth Connectivity Multiple Upload Functionality Wifi Connectivity Low Ram
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THANK YOU . . .

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