Developing and maintaining a system of good communication is the primary job of any executive.

But it should be kept in view that mere transmission of information does not, in any way, ensure effective communication. Effectiveness largely depends on reciprocal understanding, mutual exchange of ideas, facts and information for it is not one sided game or the executive affair of the transmitter of the message.

In communication, two parties are involved, namely the sender or transmitter and the receiver of the message. Naturally, mere transmission of facts, ideas, opinions, etc. does not make any communication effective and meaningful. The imperative needs is to keep the channel open is to send the receivers views, understanding an opinion about the event informed. A good communication system is like a two-way traffic

A communication system may be considered good when mutual understanding exists between the sender and the receiver of the message, no matter the communication takes place among the executives or subordinates. Existence of good and healthy relationship is also an indicator of a good system of communication existing in any department of organization.

The message must be as clear as possible. No ambiguity should be creep in to it. The message can be conveyed properly only if it is clearly formulated in the mind of communicator. The message should be encoded in direct and simple language so that the receiver able to understand it without much difficulty

Considerable attention should be given to the timeliness of communication. Old information is worse than none at all.

The message to be communicated should always be consistent with the objective, policies and programs of the enterprise. It should not be conflicting with the previous communication, otherwise it would create confusion and chaos in the organization

The mode of communication should be chosen in such a manner that it does not hurt the feelings of the receiver. It should create proper understanding in their minds if it is to achieve good human relations in the enterprise. It is equally essential that the communicator also attempts to understand the receiver.

Feedback provision in the communication process calls for making it a two-way process. The sender must try to ascertain through some signals whether or not he is properly understood. He should also try to know the reaction of the receiver of the message.

Manager, should resist the temptation of making premature evaluation of a subordinates communication or interrupting him in course of communication. Empathetic listening also allows smooth flow of information.

The communication system should be flexible enough to adjust to the changing environments. It should be able to carry extra loads of information without much strain. It should absorb new techniques of communication with little resistance.