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4. Decision support system constitutes a class of C----------- B----- I--------S-----------------. 5. MIS stands for M--------------- I--------------- S------------6. Sales force, Ghost shoppers, Purchase Information, Competitors Analysis, Online Feedback is a part of M--------------- I-------------- S----------. 7. Purchase Information can be collected through
A) Attending trade shows B) Reading competitors published reports C)Attending Stockholders meeting D) All of the above E) None of the above
9. Find reason for failure of the product in the market True / False 10. Forecast sales volume True / False 11. Distribute best fit portfolio to workforce True / False
12. Types of marketing research are Marketing Mix research, competition research and M----------------M----------- Research
13. Sources of Primary data are A) Trade associations B) Focus Groups C) Published company accounts D) Business libraries 14. Sources of Secondary data are A) Mystery shopping B) Diaries C) Websites D) Projective techniques 15. In product test A) Sample is given B) Competitor products are demonstrated C) Product is test marketed in a city D) Product is displayed in a mall or shop
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4. Decision support system constitutes a class of Computer Based Information systems 5. MIS for this subject stands for Marketing Information Systems 6. Sales force, Ghost shoppers, Purchase Information, Competitors Analysis, Online Feedback is a part of Marketing Intelligence Systems. 7. Purchase Information can be collected through
A) Attending trade shows B) Reading competitors published reports C)Attending Stockholders meeting D) All of the above E) None of the above
9. Find reason for failure of the product in the market True / False 10. Forecast sales volume True / False