Extensive Marketing Mix of Cadbury Schweppes - Task 2

Annelize Vermeulen 24964
6/08/2012 Dr. S Singh Assign 1 Task2
Extended Marketing Mix Elements
Product Price Place Promotion People Procedures Physical Evidence

Annelize Vermeulen 24964 6/08/2012 Dr. S Singh Assign 1 Task2 2
Cadbury Product Segmentation in the market: Demographic

Segmentation according to age Gender Income Generation
Geographic
Social classes and interests Where the consumer is located
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Behavioural terms
Occasion Readiness to buy a product Benefits Attitude Targeting Physiological Psychological Social Economic
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Extra product specifications: Product range Products made according to consumer preferences Product size Product and service attributes
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Where are the consumers located Where are the retailers located Placement of the product on the shelf Distribution channels
Short distribution channels Long distribution channels
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Promotion has 4 aspects linked to it:

1. Personal Selling Sales person to retailer Field sales force 2. Sales Promotion Free samples 2 for 1 Deals Discount coupons Bonus/ extra products Competitions 3. Public relations Free form of advertising
(The Drum, 2010)
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4. Advertising TV Radio Billboards/ Outdoor In-store ads Magazines Internet
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Objective of promotion:
Gain more market shares Increase sales Increase household use and frequency of purchase Create greater product awareness Increase buying weight buying more at each purchase (Cadbury class video, 2012)
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A products price is affected by:
Internal Costs Production costs Marketing Mix Costs Objectives

External costs Competitor prices Political forces Economical influences
When setting the price it is also important to keep in mind the amount of benefits the client will get:
Tangible Intangible Customer service Type of product
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Employees Management Culture/ Organisation chart Customer service
Staff training
Computer software Distributing and ordering procedures Uniform systems Quality management Employee relations
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Physical layout Factory layout Facilities Hygiene and clean environment Website layout
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(Cadbury Website)
Cadbury class notes Cadbury class video (EDEXCEL. 2011). Business Study Guide (p523-524). United Kingdom. Pearson Company Image slide 6 retrieved from http://www.scatterpig.com/category/typography/ Accessed on 5 Aug 2012 Image slide 13 retrieved from http://www.choconet1.com/chocolate-computer.html Accessed on 5 Aug 2012 IP 2010. (2012) Cadbury Chocolate. Retrieved from https://www.google.co.nz/search?um=1&hl=en&biw=1350&bih=889&tbm=isch&q=cadbury+chocolate+ad&r evid=1095068250&sa=X&ei=xw8bUMqaE-iViAf_oYCICQ&ved=0CGgQgxY . Accessed on 5 Aug 2012
Kates in Melbourne. (2010). Scurrrred. Retrieved from

http://katesinmelbourne.blogspot.co.nz/2010/02/scurrrred.html . Accessed on 5 Aug 2012 Otago Dialy Times. (2009). Cadburys chocolate secrets revealed. Retrieved from http://www.odt.co.nz/your-town/dunedin/54738/cadbury039s-chocolate-secrets-revealed . Accessed on 5 Aug 2012 The Drum. (2010) Kraft agrees 11.5b takeover deal with Cadbury's board. Retrieved from http://www.thedrum.co.uk/news/2010/01/19/kraft-agrees-pound115b-takeover-deal-cadburys-board . Accessed on 5 Aug 2012 The Times 100. (2010). Engaging stakeholders in a business. Retrieved from http://www.google.co.nz/url?sa=t&rct=j&q=cadbury+on+their+employees&source=web&cd=5&ved=0CGMQ FjAE&url=http%3A%2F%2Fwww.thetimes100.co.uk%2Fdownloads%2Fcadbury%2Fcadbury_10_4.doc&ei=Nf8eU I35EfGviQf51oDIDg&usg=AFQjCNF5HyQj-T8Gy6r-xk46lP7lgQpd6g . Accessed on 6 Aug 2012 Tim Nudd. Add weekly. (2008). Stay away from the giant chocolate billboard. Retrieved from
http://www.adweek.com/adfreak/stay-away-giant-chocolate-billboard-18909 . Accessed on 6 Aug 2012
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Extensive Marketing Mix of Cadbury Schweppes - Task 2

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Extensive Marketing Mix of Cadbury Schweppes - Task 2

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Copyright:

Verfügbare Formate

Annelize Vermeulen 24964

6/08/2012 Dr. S Singh Assign 1 Task2

Extended Marketing Mix Elements

Product Price Place Promotion People Procedures Physical Evidence

Cadbury Product Segmentation in the market: Demographic

Segmentation according to age Gender Income Generation

Social classes and interests Where the consumer is located

Annelize Vermeulen 24964

Annelize Vermeulen 24964

Annelize Vermeulen 24964

Annelize Vermeulen 24964

Promotion has 4 aspects linked to it:

(The Drum, 2010)

Annelize Vermeulen 24964

4. Advertising TV Radio Billboards/ Outdoor In-store ads Magazines Internet

Annelize Vermeulen 24964

Annelize Vermeulen 24964

A products price is affected by:

Internal Costs Production costs Marketing Mix Costs Objectives

Annelize Vermeulen 24964

Employees Management Culture/ Organisation chart Customer service

Annelize Vermeulen 24964

Annelize Vermeulen 24964

Kates in Melbourne. (2010). Scurrrred. Retrieved from

Annelize Vermeulen 24964

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