Beruflich Dokumente
Kultur Dokumente
Geographic
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Behavioural terms
Occasion Readiness to buy a product Benefits Attitude Targeting Physiological Psychological Social Economic
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Extra product specifications: Product range Products made according to consumer preferences Product size Product and service attributes
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Where are the consumers located Where are the retailers located Placement of the product on the shelf Distribution channels
Short distribution channels Long distribution channels
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Objective of promotion:
Gain more market shares Increase sales Increase household use and frequency of purchase Create greater product awareness Increase buying weight buying more at each purchase (Cadbury class video, 2012)
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When setting the price it is also important to keep in mind the amount of benefits the client will get:
Tangible Intangible Customer service Type of product
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Staff training
Annelize Vermeulen 24964 6/08/2012 Dr. S Singh Assign 1 Task2 12
Computer software Distributing and ordering procedures Uniform systems Quality management Employee relations
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Physical layout Factory layout Facilities Hygiene and clean environment Website layout
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(Cadbury Website)
Cadbury class notes Cadbury class video (EDEXCEL. 2011). Business Study Guide (p523-524). United Kingdom. Pearson Company Image slide 6 retrieved from http://www.scatterpig.com/category/typography/ Accessed on 5 Aug 2012 Image slide 13 retrieved from http://www.choconet1.com/chocolate-computer.html Accessed on 5 Aug 2012 IP 2010. (2012) Cadbury Chocolate. Retrieved from https://www.google.co.nz/search?um=1&hl=en&biw=1350&bih=889&tbm=isch&q=cadbury+chocolate+ad&r evid=1095068250&sa=X&ei=xw8bUMqaE-iViAf_oYCICQ&ved=0CGgQgxY . Accessed on 5 Aug 2012
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