Legacy Academy

Monica Agarwal Swati Gupta

Overview
Executive Summary Business Model

Introduction of company and team

Franchisee of Legacy Academy, Georgia Kindergarten and Crche Located in jaipur, India Team members
Mr. Sandeep Gupta ( marketing and sales) Ms. Swati Gupta ( finance ) Ms. Monica Agarwal ( day-to-day operations) Management team from legacy Academy,Georgia

Vision
Helping kids to develop and enquiring mind and an ability to mix and get along with others so that they are able to enter primary school with confidence

Mission
To serve our children, families, staff, and communities in a manner that positively impacts their lives.

Market opportunity
Increase in the number of working women Increase in nuclear families Radical change in societal attitude towards pre school education Lack of sophisticated schools in Jaipur

Offering and Competition

Kindergarten and Crche
Full-time Child Day Care Part-time/After School Care (including drop-off and pickup) After School Tutoring Parents night out ( weekend evening care)

Other services
Pick & drop facilities, canteen, medical facilities & extra curricular activities

Competitive edge

Market
High middle income families
Full time working couples Part time workers/ drop ins Others

Marketing/sales plan
Promotion strategy
Referral Scheme Advertisements
Newspaper Magazine

Direct Mail Word of mouth

Value based pricing strategy Indirect sales strategy

Service Development plan

Increase the number of branches launching primary school More extra curricular activities

Road Map
Sales and Marketing Objectives Grow the number of customers by 50% annually. Build customer loyalty through superior service and educational/development systems. Increase the referral rate by 5% per quarter.

Business Model
Business Model describes the general details about the operations of a business

Six components are:

Value Proposition Market Segments Value Chain structure Revenue generation and margins Position in value network Competitive strategy

Value Proposition
To limit enrollment to small group size Adequate staff to ensure a satisfying experience

Market Segment
Full time working couples Part time working couples others

Value Chain structure

Inbound logistics Operations Outbound logistics Marketing & Sales Services Human resource management Technological development

Revenue generation and margins

School fees Canteen Medical facilities Pick & drop facilities Extra curricular activities

Position in value network

Operating on a franchisee model Various kinds of services provided by the academy Pick & drop facility and canteen will be outsourced

Competitive strategy
Major players

Competitive edge
Specialized training Innovative learning programs Custom made services safety

Thank You