SUBMITTED BY: Ali Sherazi (3269) Usman Shamshair (3242) Umair Hameed (3246) Ahsan Mailk (3243) SUBMITTED

TO: Sir Ghulam Ahmad Rana MBA < E8 > 2nd Semester HAJVERY UNIVERSITY LAHORE

Final Project: Principle Of Management Engro Foods Pakistan

Resources

Interview Of relating Person

Mr. Ali Shamshair (Manager in Engro Foods Sahiwal) Also help of Internet

Mr. Ali Shamshair (Manager SAHIWAL)

1. Company History & Profile 2. Vision, Mission, Objective & Goals 3. Company Ownership & Organ gram Chart 4. Company KSF (Key Success Fact) 5. Company Core Competency 6. Competitive Advantages 7. Company Environment a. Internal culture b.External Culture

8. PESTLE Analysis
i. ii. iii. iv. v.

Planning Analysis Organizing Staffing Team Management Motivation Techniques Leadership In Action

Control & Assurance Solution To Problem

Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the Company has established state-ofthe-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal. Top quality brands like Olpers, Tarang, Omore and Owsum have been successfully launched under the helm of Companys dairy products. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure.

Profile
Type: Public Company Company Size: 1001-5000 employees Website: http://www.engrofoods.com Industry: Food & Beverages Founded: 2004 Headquarters:

5TH FLOOR, THE HARBOR FRONT BUILDING, HC # 3,BLOCK 4, SCHEME 5, CLIFTON,KARACHI, SIND PAKISTAN

CORE VALUES
Engros employees performance can only flourish in a sound work environment. That is why Engro Foods Limited is committed to supporting its leadership culture through systems and policies that foster open communication, maintain employee and partner privacy, and assure employee health and safety.

1.Safety, Health & Environment

Engro manage and utilize resources and operations in such a way that the safety and health of their people, their neighbors, their customers and their visitors is ensured. They believe their safety, health and environmental responsibilities extend beyond protection and enhancement of their own facilities, and they are concerned about the distribution, use and after use disposal of their products.

2.Ethics And Integrity

They care how results are achieved and express honest and ethical behavior in all their activities. Choosing the course of highest integrity is their intent and they establish and maintain the highest professional and personal standards. A well-founded reputation for scrupulous dealing is itself a priceless asset.

3.Leadership
Engro have leaders of high integrity, energy and enthusiasm who have the necessary managerial, professional and people skills to inspire a group or an organization to set high goals and achieve them willingly. They believe that leadership skills need to be strengthened at all levels within their organization and that managerial and professional competence is necessary foundation.

4.Quality & Continuous Improvement

Engro believe that quality and a relentless commitment to continuous improvement are essential to their ongoing success. To this end, they define quality as understanding the customer's expectations, agreeing on performance and value, and providing products and services that meet expectations 100 percent of the time. Their motto is, "Quality in all wedo.

5.External & Community Involvement

Engro believe that society must have industrial organizations that it can trust. Trust and confidence are earned by their performance, by open and direct communication, and by active involvement in the communities in which they live and conduct their business.

6.Candid & Open Communications

Engro value communications that are courteous, candid and open and that enable each of them to do their jobs more effectively by providing information that contributes to the quality of their judgments and decision making. Effective communications should also provide the means for gaining understanding of the company's overall objectives and plansand of the thinking behind them.

7.Enjoyment & Fun

Engro believe that excitement, satisfaction and recognition are essential elements of healthy, creative and high-performing work environment. Having fun in their work should be a normal experience for everyone.

8.Innovation
Success requires them to continually strive to produce break through ideas that result unimproved solutions and services to customers. They encourage challenges to the status quoand seek organizational environments in which ideas are generated, nurtured and developed.

9.Individual Growth & Development

They strongly believe in the dignity and value of people. They must consistently treat each other with respect and strive to create an organizational environment in which individualsare encouraged and empowered to contribute, grow and develop themselves and help todevelop each other.

11.Teamwork & Partnership

They believe that high-performing teams containing appropriate diversity can achieve what individuals alone cannot. Consciously using the diversity of style, approach and skills afforded by teams is strength they must continue building into their organization.

VISION STATMENT
Aims at transforming the company with in the next five years into first national food industry giant, then into a regional force then into a Global player.
Build branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our customers while maximizing stake holders value.

Mission STATMENT

OBJECTIVE AND GOALS

Engro foods main objective are to supply their own favorite olpers milk and to satisfy the consumers needs and wants. Engro foods second objective to provide maximum profit to their share holders and increase the market share. EFL dream to be Big. We want to be major player in food industry which is also evident in our vision.

Company Ownership
Board Of Directors

Engros Board of Directors includes eight non-executive directors and five executive directors, who share the collective responsibility of ensuring that the affairs of the organization are managed competently and with integrity. The Board has been reconstituted as of April 2009, supplementing the number of non-executive directors.
Hussain Dawood Chairman Muhammad Aliuddin Ansari President & CEO

Shahzad Dawood Director

Khuwaja Iqbal Ahsan Director

Board Of Directors
Saad Raja Director Ruhail Mohammed Director

Abdul Samad Dawood Director

Khalid Siraj Subhani Director

Shabbir Hashmi Director

Shahid Hamid Pracha Director

Organo Chart Of Engro Foods

Engro Food products

Key Success Fact

EFL is only the recognizable food company which is doing business without interest, which means that they do not take loan or take advantage of the interest income which they can easily do? If they want loan and they cannot find anyway out they go for Islamic Financing like mudarba and musharka. It is their strength as majority of the people in Pakistan are Muslims and Muslims are advised to remain away from interest income. EFL has one of the most modern plants which has the latest technology and has a high production capacity. They produce 80,000 liters of milk in a day.

Company Core Competency

EFL foods Pvt. Ltd has been able to build a good brand name in a number of years. There are several consumers who are loyal to the brand and do not shift to other brands. Building a good brand name is not easy. It takes years to build a brand image by providing the best quality to its consumers which Haleeb Foods have done. They have consistently delivered which provides a competitive advantage to the company of having a good name in the market.

Competitors

Competitive Advantage
SWOT ANALYSIS Strengths
1.Engros Back

Olpers is a brand of ENGRO foods. This means that consumers can relate their former image of ENGRO foods to Olpers. ENGRO is a well established brand name in Fertilizer, IT and infrastructure business. The brand is well known so customers will automatically.

2. PR with farmers

ENGRO has been interacting with the farmers for fertilizers and has gained quite a good reputation over the years. It has led to a strong bond and long term relationship with the farmers who are willing to supply milk to the company. This is an added advantage and strength for the company because it will never be short of milk production. The farmers also wont have to look elsewhere to sell their milk.

Weaknesses
1. Olwell TVC
Olwell ad which is based on Western life style, ENGRO foods brand management showed a man who put off his clothes & remain just in his undergarments, or half nude lady in a cat walk or men admiring the figures of a lady in mix gender health club.

2. Owning Red Color

The company has not owned the color red like Nestle has a green Milk pack; Haleeb has a blue carton etc. This may create problems because when a consumer enters a grocery shop, then he/she might have problems in recalling the brand because there is no color association attached to Olpers. The company may need to find a suitable color in which to focus its upcoming marketing strategies.

3. Low Quality Milk

EFL is not having its own dairy farms; it largely collects loose milk from farmers & gwalas through its 40 milk collection centers, which sometimes is of low quality and impure because they add vegetable oil to milk to get higher prices.

CONT
4. Packaging
EFL is dependent upon Tetra Pak for the packaging of its entire dairy products. Tetra Pak is the only option available to Olpers for packaging because it is having monopoly in the packaging sector in Pakistan. Due to this reason, Tetra Pak can charge them higher and it could increase the production costs.

5. Milk collection & distribution costs

EFLs 34 out of 40 milk-collection centers are located in Punjab, whereas its only milk processing facility is situated near Sukkhur (Sindh). It increases the milk collection.

6. Narrow brand portfolio

It has been more than a year now, when EFL launched its first dairy product, Olpers Milk on March20, 2006. But EFLs brand portfolio still consists of just 3 products i.e. .Olpers Milk, Olwell Milk and Olpers Cream. Whereas its competitors like Nestle and Haleeb Foods have a much diversified line of dairy products.

Opportunities
1. Increased funding by Government
Government has decided to increase farmers funding. This is an opportunity for ENGRO foods because previously due to weather conditions and other reasons there was lots of wastage of milk but now that can be reduced as farmers will be better able to store milkfor longer time periods.

2. Increased consumption of PLM

Competition may create opportunities for the company because each competitor in the milk industry wants to increase penetration of processed liquid milk and so they will create awareness for consumers through different advertising media.

3. Awareness
Growing dissatisfaction with loose milk and increasing awareness about health and hygiene issues have led to increased processed milk consumption.

Threats
1.

Competition
Competition may pose a threat because the company will have to maintain its leadership in an expanding market so that it doesnt lose its market share to its competitors. For Olpers it might be difficult to penetrate in a market where the loyalties exist for such brands as Nestle and Haleeb. These brands have been in the milk industry far too long and have left a mark in the minds of consumers in terms of quality.

2. Perceptions and Price Differentials

Consumers perceptions and price differentials can cause a threat for the company. It is important that Olpers comes up to the expectations of the customers and fulfills its conformance quality that is the company meets its promised specifications. Consumers preferences change with time and prices might create certain barriers in terms of the profit margins for Olpers. For example, lose milk is still cheapen r than packaged milk and that is also one factor that people still prefer to buy lose milk.

Company Environment

Working Environment:
At Engro, we strive to uphold the tradition of excellence and become the employer of choice. Ours is a workplace where our employees feel confident, valued, and most importantly, inspired.

Work Life Balance:

We understand the importance of family and appreciate that our employees need to balance their professional and personal responsibilities. It is our intent to make it easier for our employees to manage their work/life balance more effectively. We also encourage our employees to take part in numerous programs aimed at strengthening their overall wellbeing.

Employees Friendly Policy:

Our constant pursuit towards the welfare of our employees has led to the formulation of many unique policies, to create a more positive work environment, promote greater gender diversity, provide opportunities for training and development and build career opportunities. Such policies include ethics policy, gift policy, non-discrimination and antiharassment policy, maternity leave policy, part time work policy and off track policy.

PESTLE Analysis
No Organization exists in a vacuum the environment with in which the firm has to operate will affect the way that strategy is both planned and carried out and changes in the environment is also most likely reason for making changes in the strategy. Engro Foods like all the organization they also have to face such kind of environment which is very dynamic. Being in the market as a challenger they have to face all the external factors and have to cope up with their accordingly.

Political Factors:
Engro Food also abides by the rules farmed by the Government and set their strategies that are according to the laws and legislations of the Government they are working under. Tetra pack that was for the first time that milk came in that form soon followed by the Nestles milk pack .

Economical Factors :
Engro Food is strongly affected by both the Economical and Demographic environment around and have to keep on taking different step to respond accordingly .There is no sale tax on the milk. Haleeb also don't charge interest on its products which also makes a huge difference economically.

Social Factors:
Engro Food has helped to bring
about a change in life style of Pakistani people by introducing UHT milk, as the literacy rate is improving and it is resulting in a better awareness of the olpers and tarang UHT treated milk and is helping them improve their sales and milk with its basic benefits.

Technological Factors:
The types of technology available with in the industry states the competitive environment because creative use of new technology is what often gives firm their competitive advantages. This environment does not changes that much quickly but the changes that come are strong enough that can change the way the industry is currently running.

Legal Factors:
Engro Food always stand by the rules and legal condition imposed by the Government this strategies that are according to the employment laws and legislation of the Government they are working under. Engro food have the legal law like ,minimum wage , working time, Food stuffs.

Ethical Factors:
Engro foods are well renewed company operating in the milk industry since 2002. And the reason for this is importantly their ethical values. They don't sales on credit it unethical and not according to the law of our religion.

E.R.P System in Engro Foods Limited:

As you know that EFL is a 100% Subsidiary of Engro Pakistan Limited.ECPL has made substantial investment in Information Technology. ECPL has its own dedicated Network of Intranet with a backbone of Internet & PTCL Fiber lines. Through this sophisticated & widespread intranet, All Business functions of E.F.L are integrated with each other like; Production Logistic Accounts & finance Marketing Sales This Widespread intranet is also offering a platform for developing and deploying critical business applications to support business operations and management decision-making across the Internet worked enterprise. Many customers application has been developed at ECPL, which helps in Order Processing Inventory Control Sale management & reportingAnd executive information system

NETWORKS RESOURCES IN ECPL

1. Local Area Network:
LAN is being used at all Regional office of E.F.L with Star Topology. Star topology is the most common topology in a star network, a hub is placed in the center of the network, and all nodes are connected to the hub and communicate through it. Data packets travel through the hub and are sent to the attached nodes, eventually reaching their destinations. All of the stations in a star topology are connected to a central unit called a hub.

In LAN all PCs are attach with TCP IP

2. WAN (wide area network

HUB

FIBER OPTICS
There are Fiber Optic connections between head office and Regional offices of E.F.L

Firewalls
Whole intranet is connected to a firewall for data security.

Routers
LANs are connected with each other and with WANs using devices calledrouters. These provide fairly advanced routing functions at the network layer.

E.F.L SALES & DISTRIBUTION SYSTEM:

This application helps in the accomplishment of daily sales operations &management. The application has five different modules i.e.

1.Setup 2.Transaction 3.Query 4.Report

5.Administration

Distribution claim
The distribution has to process all the claims before 6th of every month on given formats. These claims are verified by the TSOs and are sent to the regional office for verification after the verification at the regional office the claims are logged on to thesystem and are sent to the head office after verification from the head office the acknowledgement is sent to the distributor

POLCA Analysis
Planning

Analysis:

In planning Engro managers engage in planning the define goals, establish strategies for achieving those goals and develop. Plan to integrate and coordinate activities in engro Pakistan all the managers are involve in planning function . The chairman with the help of all the directors set some long term as well as short term goals, and then the directors and managers, make the strategies, to accomplish goals.

Types Of Plans

Company Performance
Industry sales were 5.5 million tons during 2008, growing 12% from 2007 whereas national food production during 2008 was 4.98 million tons which is 5%higher than 2007. In 2008, Engro produced 995KT, a bit less than target of one million tons. Engro has Food share of 19.2%.To minimize the inactive shortage, Engro extensively coordinated with government at federal, provincial and district levels.
Company sales ANGRO DEMAND

Long term & Directional Planning

Engro Foods expansion on a bigger scale
Engro Foods Limited who had recently set up Dairy industry in Central Sindh (UHT Milk plant) by investing about Rs one billion, further Sindh, further plans to set up a similar set up in Central Punjab Giant firstly on National Level and secondly as world class International Food Giant by adding a large number of other food products through investment of $200 million plus, envying to emerge as an international food company on similar lines as NESTLE did. The company plans exporting its products to central Asia Middle East.

Future plans

ENGRO Foods CEO Muhammad Aliuddin Ansari stated, "Our vision is to become a fast expanding mega foods company. To achieve our vision, the company will initially focus on dairy by investing a substantial amount in plant, milk collection capability and marketing. We firmly believe that there is a big dairy opportunity available and with our strong entry in UHT milk category, with Olpers milk, we have placed ourselves ahead of others in terms of quality and consumer-understanding. It is our belief that we can get the maximum out of this opportunity by focusing on innovation and quality.

ENGRO Foods is making concrete efforts to expand in and beyond Pakistan; through strategic international alliances, our vision is to eventually become global. He said that dairies have entered the market in the past but failed due to lack of technical expertise and financial soundness. Elaborating further, he mentioned that ENGRO's 40-year-old relationship with the farmer also gives ENGRO Foods another edge over the competitors. The future plans also include as ENGRO Foods coming up with new products / brands to expand its portfolio in the dairy industry. The company will be launching new brands in various dairy categories after completing solid consumer and product research.

Setting Goals and Developing Plans

Use

Of M.B.O

Management By Objectives (MBO) Specific performance goals are jointly determined by employees and managers. Progress toward accomplishing goals is periodically reviewed. Rewards are allocated on the basis of progress towards the goals. Key elements of MBO: Goal specificity, participative decision making, an explicit performance/evaluation period, feedback

Hierarchy Chain In Engro Foods

ORGANIZING
1.Administration 2.Finance and Accounts 3.Human Resource 4.Marketing 5.Milk Procurement 6.MIS 7.Production 8.Quality Assurance 9.Supply and Distribution 10.Human Resource Management

1.Administration:
Efficient management of all administrative affairs of Engro Foods (Pvt.) Limited is the job of the Administration department. From legal matters to general day-to-day operations of the office, the Administration department ensures that all affairs run smoothly.

2.Finance and Accounting:

The Finance and Accounting departments at Engro Foods are responsible for the total financial management of the different businesses of the company. From the usual accounting statements and sheets to risk and portfolio management, the team ensures that every rupee coming into and out of the Companies' pockets is properly documented and audited.

3.Human Resource:
The Human Resource department at Engro Foods (Pvt.) Limited spearheads the recruitment process to ensure that the finest human resource is taken on board tango Foods. The department, besides carrying out succession planning, maintains and implements HR policies pertaining to employment, retention and superannuation. Assessing training needs of employees and ensuring adequate training is also carried out by the professional HR team at Engro Foods.

4.Marketing:
Consisting of leading marketing professionals of the industry, who are graduates of top business schools of Pakistan, the Marketing Department ensures that from product need identification to product development, launch and post-launch, all strategic decisions are made based on authentic information and research. Identifying the target markets, effectively communicating to them and building the image of the brands as well as the Companies, is the job of the professionals running the marketing at Engro Food.

5.Milk Procurement:
As all of our food products are milk based, the entire Milk Procurement department plays a critical role in defining the quality of the end product that reaches our customers. Ensuring regular collection of fresh and pure milk right from the farmer tothe factory and ascertaining the freshness of milk all across the milk procurement process, is the responsibility of Milk Procurement department, consisting of food technologists working at the collection centers and veterinary doctors providing service to the farmers.

6.MIS:
The MIS department at Engro Foods ensures that all automation is running error-free at all times. Regularly modifying and updating the Company's accounting software isalso the MIS team's responsibility.

7.Production:
Modern technology is part and parcel of Production at Engro Foods. The state-of-the-art plant set up near Sukkhar has a processing capacity of more than 300,000 litres of milk per day, making it one of the largest in the country. Professionally qualified human resource efficiently works night and day to maintain highest hygiene standards.

8.Quality Assurance:
Quality Assurance is strictly followed in Engro Foods. Qualified food technologists at this department ensure that highest quality parameters are adhered to through all steps of production and that the products reach the consumers as per promise.

9.Supply Chain and Distribution:

This department ensures timely and effective distribution of the products to different shops and stores spread all across Pakistan. From transportation management toobtaining route permits and approvals, is done by this department

10.Marketing Research :
Marketing research is an important step when a new product is to be launched into the market. There are many risks associated with that new product and especially when accompany decides to diversify into a completely new market that it was not previously catering to. They used the method of shadowing that is they observed people while using the product. They also conducted unfocused groups where they interviewed a diverse set of people to explore ideas about the brand and what more they want in the food sector to be available to people.

Organizational Design
A process involving decisions about six key elements: Work specialization Departmentalization Chain of command Span of control Centralization and decentralization Formalization

Functional Process Grouping jobs by Grouping jobs on the functions performed. basis of product or Product customer flow. Grouping jobs by Customer product line. Grouping jobs by Geographical type of customer and Grouping jobs on the needs. basis of territory or geography.

 Cross-functional teams

Cross-hierarchical teams
Free flow of information Wide spans of control Decentralization Low formalization

CULTURE OF ORGANIZATION
1.Engro is Japanese culture organization. 2.Low power distance and open culture. 3.Engro Foods is working on open door policy. 4.In Engro Foods suggestions are always welcomed from the employees. 5.Engro has always got the award of highest paying company since many years.

ENGRO FOOD STRONG CULTURE BENIFITS

A stronger employee commitment to the organization. Aids in the recruitment and socialization of new employees.

Fosters higher organizational performance by instilling and promoting employee initiative.

Our People
People at ENGRO FOOD LIMITED are very dynamic and vibrant with an attitude of challenging the norms, at the same time these people are highly professional, ethical and result oriented. 1. These are people who want to shine, make a name for themselves and for that they are willing to go thee xtramile. 2. People at ENGRO FOODS are driven to achieve greater success they look for new and exciting ways to return value to their customers and shareholders. 3. There are more than 700 experienced employees and in ENGRO input of every employee is encouraged. 4. ENGRO is striving to become employer of choice by providing work place where people feel confident, valued and provided with training

Our Dreams
ENGRO FOODS LIMITED dreams to be BIG. They want to be a major player in the food industry which is also evident in their vision.
ENGRO FOODS LIMITED wants to challenge the industry norms and surprise whoever has eyes on it

FINANCIAL ANALYSIS
Engro Foods Limited
Balance Sheet Non-Current Assets Current Assets Total Assets Equity Non-current liabilities Current Liabilities 2006 1565 423 1987 1158 369 460 2007 2763 1566 4329 1336 1859 1134 4329 2008 4901 2425 7326 2732 3358 1236 7326 2009 6484 2520 9004 3370 3637 1997 9004 2010 1008 3847 14031 5544 5730 2757 1403

Total Equity & Liabilities 1987

MOTIVATION:

MOTIVATION FACTORS THAT REVOLVES AROUND ENGRO REVOLVES and THEORY Flexibility Environment Top--level managers level managers TWO FACTORS THERY AND ENGRO WORKING ENVIRONMENT WORK LIFE BALANCE: EMPLOYEE FRIENDLY POLICY: ENGRO WOMEN NETWORK

MOTIVATION IN ENGRO AT DIFFERENT LEVELS:

Mobile phones
Compensation car Field car Car earned out Bonus which are performance driven Share option at higher Level Annual leaves Salaries Medical, spouse and deadly disease like cancer and heart

Herzbergs Motivation-Hygiene Theory

Motivation and Goals

Goal-Setting Theory Proposes that setting goals that are accepted, specific, and challenging yet achievable will result in higher performance than having no or easy goals. Benefits of Participation in Goal-Setting

Increases the acceptance of goals. Fosters commitment to difficult, public goals. Provides for self-feedback (internal locus of control) that guides behavior and motivates performance (self-efficacy).

Leadership

Leadership In Engro Food

Good leadership brings with it great success!

Foods, we derive our success from the combined expertise, knowledge and skills of our leadership representing a group of highly successful and dynamic professionals, who bring in a wealth of knowledge and experience and steer the company to great ideas that pave the way for new product innovations - and our continued success.

The Fiedler Model

Contingency Theories of Leadership

Proposes that effective group performance depends upon the proper match between the leaders style of interacting with followers and the degree to which the situation allows the leader to control and influence. Assumptions:
A

certain leadership style should be most effective in different types of situations. do not readily change leadership styles.
Matching

Leaders

the leader to the situation or changing the situation to make it favorable to the leader is required.

Transactional Leadership
In Engro food transactional leadership are involve in it. Leaders who guide or motivate their followers in the direction of established goals by clarifying role and task requirements.

Controlling & Assurance

According to Mintzberg Theory

Interpersonal Role Informational Role Decisional role Internal Audit Board Audit Committee Human resources management

CONTROLLING
The process of monitoring activities to ensure that they are being accomplished as planned and of correcting any significant deviations. Interpersonal Role:
Engro managers assume to coordinate and interact with employees and provide direction to the organization.

INFORMATIONAL ROLE:
Associated with the tasks needed to obtain and transmit information for management of the organization.

Decisional role:
Engro food manager plays the major role in his unit's decision-making system. Four roles describe the decisional aspects of managerial work:
* The entrepreneur role In his entrepreneur role, managers search for improvement his unit to adopt it to changing conditions in the environment.

* The disturbance handler role.

This role involves responding to high-pressure disturbances. For example, manager must resolve conflicts among subordinates or between manager's department and other departments. * The resource allocator role In their resource allocator role, managers make decisions about how to allocate people, budget, equipment, time and other resources to attain desired outcomes. * The negotiator role The negotiations are duties of the manager's job. These activities involve formal negotiations and bargaining to attain outcomes for the manager's unit responsibility.

Management Committee
The management committee/board should organize its work to ensure that it makes the most effective use of the time, skills and knowledge of management committee/board members.

Internal Audit

HUMAN RESOURCES COMMITTEES:

Our management committee is responsible for devising the overall business strategy and overseeing operations to ensure that our annual business plans are aligned with the company's long-term growth vision.

Recommendations
1.Should add new spectrum of products to their portfolio. 2.Should focus on the backward integration by building their own packaging plant. 3.Organizational Structure should be converted from SBU to Matrix structure. 4.Should focus on the high chain distribution channel. 5.EFL must enhance the operational activities to cater the new markets. 6.Should focus on the low cost leadership and differentiation strategy to take the marketof Guwala.

Questions
History? Products? Investment? Total employees? Behaviour? Vision? Mission? Objective and goals?

Company ownership? Board of director? Key success fact? Company core competency? Competitors? Response of customers? Weaknesses of EFL? Opportunities?

Threats? Company environment? Kinds of plans? Company performance? Future plane? Hierarchy chain? Distribution of product? Culture of Engro food? Engro food Dream?

Top level management ? Flexibility ? Controlling? Motivation at different level? Purpose of planning ? Kind of planning ? Goals and plans of Engro food? Types of goals might have?

Factor which affective on planning ? Determine goal individually or with other? Degree of environment? Who setting goals and developing plans? What kind of motivation? Contemporary theories of motivation?

Why controlling is important Source of information Comparing standard Organization performance What about productivity Ranking of EFL Tools measuring organization performance

What system used in information control Who control budget analysis

Interviews Pictures