Beruflich Dokumente
Kultur Dokumente
Community
SUN MICROSYSTEMS
VP Regional Marketing
Profitability of
Current Strategy
P/E (TTM)
Sun→Unix→AMDx86→Server/Java
What’s
Happening?
New Compeition
Apple
Substitutes
Linux
Price Sensitive
Change of Culture
From “A to B” to
“B2B”
New Corporate Strategy
Broad Differentiation
Best Cost Provider
INITIATIVES
Community
1992->$20,000
2008->$500
SWOT
STRENGTHS
Customer base of open source projects
Java Branding
No auxiliary services
-MySQL
-Virtual Box
Compatibility Issues
Winter 2011