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Introduction
Traditional Retailing in India Beginning of Retail Wave Unorganized Retailing Organized Retailing Emergence of new formats Focus on Supply chain Management
Retailing
Retailing
Food and apparel retailing key drivers of growth Organized retailing in India has been largely an urban phenomenon with affluent classes and growing number of double-income households. More successful in cities in the south and west of India. Reasons range from differences in consumer buying behavior to cost of real estate and taxation laws. IT is a tool that has been used by retailers ranging from Amazon.com to eBay to radically change buying behavior across the globe. e-tailing slowly making its presence felt. Companies using their own web portal or tie-sups with horizontal players like Rediff.com and Indiatimes.com to offer products on the web.
Retailing RETAILING - Role of retailers TO MANUFACTURERS 1) Help in Distribution manufacturers to consumers 2) As an Agent Feedback from market 3) Share risks of Obsolescence and Inventory carrying 4) Largest industry in the world Help Economy Grow
TO CUSTOMERS
1) Supply Small quantities and also in Bulk 2) Provide assorted goods (collected from different sources) 3) Provide credit facilities 4) Door delivery service 5) Link between consumers and producer for any complaint
Retailing RETAILING It includes all activities of selling goods to final consumer for personal nonbusiness use. Any organisation selling to final consumers whether it is manufacturer, wholesaler or retailer, is a RETAILER. Types of Retailing There are basically two types of retailing STORE BASED RETAILERS; A. OWNERSHIP BASED STORES 1) Independent stores 2) Chain stores
3) Franchise stores
4) Department stores 5) Vertical Marketing system 6) Consumer co-operative store
Retailing
B. BY STRATEGIC MIX 1) Convenience store 2) Conventional supermarket 3) Food based supermarket 4) Combination store C. NON STORE RETAILERS
1) TRADITIONAL
Direct selling also called as door to door selling Person to person Multi level marketing Party plan
Retailing Catalog marketing Telemarketing over telephone TV Home shopping on programs organised by manufacturers over TV
Video kiosks
Video catalog like a paper catalog, the consumer can get Cds watch on computer and then contact manufacturers/wholesalers
Retailing Retailers can provide one of the four levels of service; 1. Self Service 2. Self Selection 3. Limited Service 4. Full Service
The above are store retailers. Non store retailing is also picking up very fast and fall into four categories; 1. Direct selling 2. Direct Marketing 3. Automatic Vending 4. Buying Service