COURSE : LEADERSHIP & MANAGEMENT OF ORGANIZATION SECTION :B COURSE INSTRUCTOR : Prof. Dr. A. N.

Neaz Ahmed

Archangel: Inadequate organizational structure is the constraint to success

HRIDI, FARZANA HAQ 94526-1 HOSSAIN, FARHANA 94527-1 KAMARUZZMAN, MD. 94469-1

GROUP MEMBERS NAME & ID

ID# 11ID# 11ID# 11ID# 11-

MASUD, ZAKARIA MD. 94444-1

EMON, MARUF MORSHED ID# 08-92630-3

Introduction
Archangel is a new enterprise established in 2006 by few young entrepreneurs. After its inception it felt the needs of same visionary enterprises in different sectors. As a result few more same idealistic organizations come under the same umbrella & run their business for a new goal.

Problem Statement
Archangel is new and small enterprise. It was combined with two other companies. The business visions of the all sectors are

very much functional but still the exist a miss coordination. This factor does not allow the company to flourish in its expected success as it was desired to do when it was established.

Organization overview
Archangel

Logistic Support (ALS) was established in 2006 As a project of Warid Telecom to outsource and provide logistic support to inaugurate the training center. After successfully accomplishment of that, ALS achieved the confidence of Warid Telecom & they offered some other services. But that time company was not ready to provide that short of services.

Contd.
So Archangel decided to be merged with other two

organizations. Finally Moitry, Archangel Logistic Support and Shadow of Sun come into a common platform named todays Archangel.

Vision
As the rich media landscape is forever evolving, the demand for high-impact experiences rises to new levels, as we constantly strive to achieve lasting impressions for our clients. Since inception, Archangel has been regimented to this principle through our notion of Your Dream; Our Destiny; which simply reminds us that our engagement creates the pathway between the vision of each and every client of us and their existing locus and opportunity to explore new creative potential.

Mission
At the helm of our vision lies an unparalleled team of veterans, each with industry experience and a diverse foundation of skills and knowledge. In actuality, our experts are the decisive difference in the ongoing search for quality, as our constantly challenges every individual to fully harness their creative and technical potential.

Current business process

Printing and Publications Marketing and Communications Broadcast & Visual Media Photography Logistics Support Software and Web Solution Interior Design Event Management

SWOT Analysis
Strength

Threat

Weakness

Opportu nity

SWOT Analysis
Strength
Better understanding among the

entrepreneurs The entrepreneurs have diversified education backgrounds and calibers Quick financing facilities Better relationship between decision makers and employees Good backward and forward integration

SWOT Analysis
Strength

Threat

Weakness

Opportu nity

SWOT Analysis
Weakness
Centralized decision making process Limited number of clients Slow business expansion rate Less coordination among the employees Less experience as it deals with limited clients

SWOT Analysis
Strength

Threat

Weakness

Opportu nity

SWOT Analysis
Opportunity
Fewer chances for financial losses because

the limited clients have good faith to the company Direct involvement in emerging technological based business atmosphere Adaptation and compatibility on state-of-theart technology Continues research and development on the contemporary business trend places the company in the advantages position from its rivals Government policy of Digital Bangladesh opens the several new business prospects in

SWOT Analysis
Strength

Threat

Weakness

Opportu nity

SWOT Analysis
Treats
The advancement in the high tech business

all over the world urges the company to invest more in research and development. Open market economy welcomes more competitors not only from locality but also from abroad Not adequate availability of skill workers and its turnover.

Work Process Analysis

The approaches which are been executed by the following processes: Talk: Every project starts with talking about what the client needs to do, what has to be achieved, what are the different ways of doing it and when they would like it to be done. Brainstorm: Archangel does not restrict its ideas at this stage. All the ideas are put down to the table and are evaluated one by one to select the best possible option.

Contd.
Plan:

Once the best idea is selected, Archangel develops the execution plan. It includes how it would approach, timings and costing. Create: Once the idea is approved, Archangel gets down to the execution, developing the initial products and services. Discuss: Initial developments are shared with the client at this stage for comments and feedback.

Contd.
Develop: When all the ideas and initial

designs are aligned with client's requirement, Archangel goes for the development of the final product. Deliver: Archangel delivers based on clients requirement what ever are it.

Findings
As the employees are joined from three

different firms there is no formal organizational structure. Absence of proper organizational chart. Archangel is a completely centralized organization. All the decisions are taken by the top management. So authority of different sectors and positions are not clearly spell out.

Recommendation
Decentralization should be made based of

division of labor with proper spelled out authority, which will defiantly result in the pace of the work among the whole organization. Archangel should form an appropriate organizational chart, where the positions of superiors and subordinates are clearly defined.

The Suggested Organizational Chart for Archangel

CEO
Director Accounts &

Finance

Director Admin & HR

Director Operatio ns

Dept. Director Acct. & Fin.

Dept. Director Admin & HR

Dept. Director Operatio ns

Asst. Director Acc. & Fin.

Asst. Director Admin

Asst. Director HR

Manager Printing & Visual media)

Manager Logistics and Marketin g& Communi cation Sr. Executiv e Editor & Visualizat ion Sr. Executiv e Marketin g& Communi cation Jr. Executiv e Marketin g& Communi cation

Manager Event Manage ment & Interior

System Analyst

Sr. Executiv e Acc. & Fin.

Sr. Executiv e Admin

Sr. Executiv e HR

Sr. Executiv e Graphics & Animatio n

Sr. Executiv e Logistics

Sr. Executiv e Set Manage ment

Sr. Executiv e Creative Designer

Sr. Program mer

Jr. Executiv e Acc. & Fin.

Jr. Executiv e Admin

Jr. Executiv e HR

Jr. Graphics Designer

Jr. Officer Animatio n

Jr.
Videograp her

Jr. Still
Photograp her

Jr. Executiv e Logistics

Jr. Executiv e Set Manage ment

Jr. Executiv e Creative Designer

Jr. Program mer Apps.

Jr. Program mer Web

Jr. Program mer. System Support

Conclusion
There are lots of opportunities ahead of Archangel as it has got lots of potentiality in operation and technology know-how. Just they need to patch up the small organizational and managerial loophole in their enterprise. Then there is no way looking back for them. They can definitely utter Your Dream, Our Destiny the motto of Archangel the business of new generation Bangladeshi business.

Thank you all