PRESENTATION ON INDIAN AUTOMOBILE INDUSTRY

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SwOt ANALYSIS &

HISTORY
The first car ran on Indias roads in 1897. Until the 1930s,cars were imported directly but in

very small numbers.

Automotive industry emerged in India in 1940s M&M was established by two brothers as a trading

Co. in 1945.

Following the economic liberalization in 1991 &the

gradual weakening of the license raj, a number of Indian &multinational car companies launched operations

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AT A GLANCE
INDIAS PASSENGER CAR &COMMERCIAL VEHICLE

MANUFACTURING IS THE 7TH LARGEST IN THE WORLD. MILLION UNITS IN YEAR 2010.

IT HAS REACHED THE PRODUCTUIN OF MORE THAN 3.7 INDIAS EMERGED AS ASIAS 4TH LARGEST EXPORTER OF

PASSENGER CARS,BEHIND JAPAN,SOUTH KOREA &THAILAND.

WITH AN INCREASE IN PRODUCTION OF 33.9%IN

PRODUCING MAKING THR COUNTRY 2ND FASTEST GROWING AUTOMOBILE MARKET IN THE WORLD.
THE SUPPLY CHAIN OF AUTOMOTIVE INDUSTRY IS VERY

SIMILAR TO THE AUTOMOTIVE INDUSTRY IN EUROPE AND AMERICA 8/13/12

ROLE OF EACH OF THE CONTRIBUTORS TO THE SUPPLY CHAIN ARE: THIRD TIER SUPPLIER:-THESE COMPANIESS PROVIDE BASIC PRODUCTS LIKE RUBBER,GLASS,PLASTIC &ALUMINIUM TO THE 2ND TIER SUPPLIERS SECOND TIER SUPPLIER:- THESE COMPANIES DESIGN VEHCLE SYSTEM OR BODIES FOR FIRST SUPPLIERS(OEM).SERVICES THAT ARE INCLUDEWELDING,FABRICATION,SHEARING,BENDING ETC. FIRST TIER SUPPLIER:- THESE COMPANIES PROVIDE MAJOR SYSTEM DIRECTLY TO ASSEMBLER.THEY DESIGN &INNOVATE TO PROVIDE BLACK-BOX

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NAME OF THE MAJOR COMPANIES v FORD

v MARUTI SUZUKI v HYUNDAI v TATA MOTORS v VOLKSWAGON v HONDA v NISSAN

v MAHINDRA &MAHINDRA v RENAULT v GENERAL MOTORS v OTHERS(AUDI,BMW

)
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SWOT strength,weakness,opportu nity,threats capacity which an Org. can STRENGTH:-is an inherent

use to gain strategic advantage. Weakness :-is an inherent limitation or constraint which creates strategic disadvantages. Opportunity:-is a favourable condition in the Org. environment which enables it to consolidate &strengthen its position. Threats :-is an unfavourable condition in the Org. environment which creates a risk for,or causes damage to,the Org.
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Swot analysis on maruti suzuki

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OVERVIEW
MUL,Indias finest & Asias largest automobile

industry was established in 1981.

It is the first utomobile Co. in the world to b

honured with an ISO 9000:2000 certificate.

It is a subsidiary of SUZUKI MOTOR CORP holds a

54% equity stake.

MUL vision is as The leader in the Indian

automobile industry,creating customer delight &shareholders wealth eventually become a pride of India fortune of any Co.hence goes brand line:COUNT ON US! 8/13/12

MUL knows customer is king &he can change the

STRENGTHS:- Contemporary technology, Japanese

mgmt.practices,Early mover advantage,R&D,After sales service, distribution diversification. SUZUKI CORP.,10% components are manufactured outside India,Bureaucracy,Technological disadvantages,Bueaucrats have made MUL unaccustomed to standard or keen competition
OPPORTUNITY:-First Co. to roll out suitably WEAKNESS:-Still depends upon

designed cars before 2008as per govt. proposal of new ethanol(renewable) mixed fuel, Other Co. lacks economy of scale so mkt. is still open, demand is rising, importing new technology is controlled by govt. 8/13/12

THREATS:- numbers of new technology driven

players and manufacturers are in market,govt. reducing support &cutting down the gas supply quota, monetary as well as fiscal policy. MUL has changed the 4Ps of marketing mix into 4CS i.e.; product to customer solution, price to customer cost, place to customer convenience &promotion to customer communication. This has enabled MUL to become market leader. The smarter will certainly be the next leader, but till thenMUL will going to brand, on which customers will always

COUNT ON US
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MARUTI SUZUKI
ASTA R Click to edit Master subtitle style SW IFT GRAND VITARA BAL ENO VE RS A S X 4

WAG ON R

AL TO

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EST

Swot analysis on Hyundai

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overview
Established in year 1996,Hyundai Motor India

Ltd.(HMIL) is a sub-division of giant South Korean multinational Hyundai Motor Company.

It is the 2nd largest & fastest growing car

manufacturer in India.
Its success story is based on profitable Indian-

Korean partnership.
HMIC has been appreciated with the

benchmark of ISO14001 certification for its sustainable environment mgmt. practices.

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STRENGTHS:- the quality advantage, a buying experience like no other, quality services across 1036 cities,best service advisor. WEAKNESS:-commodity price risks to higher costs due to change in price of inputs such as steel,aluminium,plastic,rubber.Exchaange rate risks i.e;fluctuations in exchange rates. OPPERTUNITY:-leading growth, sales went up to 30% to 4,72,000 unit, Hyundai is also specialized in low cost car and of producing luxurious cars like VERNA,FLUIDIC.and so on, targets customer are of different segment through product like i10,i20.etc,As the new tagline suggest
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NEW

HYUNDAI
i 1 0 Click to edit Master subtitle style TUC SON GE TZ SANT A FE i 2 0

VER NA

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SAN TRO

ACC

SON

THREATS:-risk factor from exchange rates, business risk, very much capital intensive, threats from competitors such as MUL,TATA MOTORS,GM,M&M etc.

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Swot analysis on Tata motors

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Overview
Benz in 1954

Established In 1945,Tata Motors is one of the 32

publicly listed enterprise.

Tata Motors collaborates with Germanys Daimler It has three main division-passenger cars,utility

vehicle and commercial vehicles.

It is 18th largest motor vehicle in world. TML was formerly known as TELCO. It south Asias largest Automaker.

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SWOT ANALYSIS
STRENGTH:- focus on management develExchange of expertise, believe on International strategy, intensive orpiment programmed in order to establish leaders for tomorrow, alliance with FIAT after 2006,TATA the brand name is assets, trust of customer, glory of 100 years, human resource

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WEAKNESS:- The passengers cars

products are based upon 3rd and 4th generations platforms,Despites LAND ROVER and JAGUAR brands TATA has got no luxury brands in its domestic segment,brand associated with commercial vehicles & yet no other passenger car is successful in India,one more weakess which is often not recognized is that in English the word 'tat means rubbish.
2008 the two brand land rover&jaguar which has been added to its portfolio of brand,it has 8/13/12 acquired Daewoo motors commercial vehicle

Opportunities:-In the summer

By producing cheapest car NANO & givenKHUSIYON KI CHABHI to Indian middle class family.

THREATS:-The Co.is very slow in terms

of production & quality,since the Co. has focussed upon the commercial &small vehicle segments,it has left itself open to competition from overseas Co., rise in price could also be a threat.

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TATA MOTORS
INDI GO

SUMO GRANDE

NAN O

AR IA

SIER A

SUM O

SAFA RI

INDI CA

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40 7

TRUC K

Swot analysis on general motors

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overview
GM is an American automaker

with its headquarters in Detroit,michigan.

GM is the second largest

automaker in the world.

GM is omnipresent Co. in the

US ,a Co. is so essential to the overall health of the US economy 8/13/12 that it spawned the phrase as

Strength:-high market share, plant &equipment,innovation,large global presence, branding. Weakness:-high cost structure, ineffective marketing strategy, poor relationship with employees,inadquate performance among some business segments, diminishing dealer network. Opportunities:- growth potential in China &India, increased global truck market, rising demand for hybrid vehicles, merger &takeover, available govt. support. 8/13/12

Threats:-competition from foreign mkt.,financial slowdown,mkt. slow growth,products entering decline stage,unions..

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CHEVROLET sales India PUT LTD

GENERAL MOTORS

OP TR A

TAV ERA

AV EO

AVEO U-VA

SP 8/13/12 AR

CAP TIVA

CR UZ E

BE AT

ETOP(Environmental threats &opportunity profile)

ETOP is an environmental technique

suggested by Gluek.
The preparation of ETOP involves dividing

the environment into different sectors then analyzing the impact of each sector on the Org.
A comprehensive of ETOP requires

subdividing each environmental sector

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conclusion
Thus still the mkt is uncovered. According to

ACNEILSON survey 23%mkt of India has been covered and 77% is uncovered. countries for Indian Co.

There is much scope in china and in other It has been said by FIICI that by end of this year

mkt will reached by 15%. policy

Now it only depends on govt. monetary &fiscal As said "NEED FOR SPEED this industry really

need a speed in this slowdown mkt. 8/13/12

Thank you
NAVEEN KULLU MBA/40043/11 MUKESH KUMAR MBA/40031/11 ISHAN SHEKHAR MBA/40034/11 ABHIJIT CHAKRABORTY VINAY KRISHNA MBA/40048/11 8/13/12

MBA/40045/11