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Presented By :
Amar Bamane Anuraj Joseph Rohan Devkar Pallavi Jagtap Jaydeep Rawal
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Tourism In India : Size of the Industry 5.8 million annual foreign tourist arrivals and 740 million domestic tourism visits.

Percentage in world market 6.5% share Market Capitalization 6.23% of GDP & 8.78% of the total employment
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Government Initiatives: Incredible India Under this program the govt create promotes India through various integrated marketing programs Atithie Devo Bhava Under this program the govt create awareness among Indian people who come in contact with the tourist

Various Infrastructure building initiatives

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Brief History : India is the landof myriad experiences and exotic locales. It is a world of resplendent colours and rich cultural locales, be it magnificent monuments, heritage temples or tombs. The Country's ancient cultural heritage is inextricably linked to its technology driven present existence. The co-existence of a number ofreligions and cultures, together with anawe-in sparing topography makes it the perfect place for a complete holiday 8/14/12

Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4% annual growth rate. The majority of foreign tourists come from USA and UK Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to edit Master subtitle style Click to receive inbound tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors.

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Marketing Mix of the Indian Tourism Industries

Product New Tourism Products Rural Tourism Golf Tourism Adventure Tourism Camping Sites Medical Tourism

1. 2. 3. 4.

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Place (Distribution)

Services of agents Intermediaries Travel agents Retailers

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Pricing

Seasonal Longer stays Business Offsite. Sale of package plans (combination of room, meals, and recreational facilities)

Customized Product offering to fit in budget of customers e.g. One cost multiple destination offers, Senior 8/14/12

Promotion

Advertising Direct Marketing Trade Shows Consumer Promotions Publicity Brochures Tourism Articles & Reviews Convention and Tourism Boards

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Other Service Ps of Tourism

People Skilled Man Power Physical evidence Process Quality control Follow-ups and Feedbacks

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Top travel and tourism companies in India:

1. Prime Travels 2. Thomas Cook India 3. SOTC Tours 4. Raj Travels 5. Club Mahindra Holidays 6. Kesari Tour 7. Kuoni Travel Group, India 8/14/12

Kesari Tours
Target Market Product offerings Families, Middle Class, upper Middle Class Escorted Group Tours Speciality Tours 1. Escorted Short Tours 2. Farmers' Special 3. For Newly-Weds 4. Ladies' Special 5. Men Only 6. Pilgrimage Tours 7. Senior Citizens' Special 8. Students' Special .Cost Saver Tours .Tailor-made Holidays .Corporate Travel

Thomas Cook
Upper Middle Class, High End Group escorted holiday Personalised Holiday 1. Family 2. Romance 3. Adventure 4. Shopping 5. Rejuvenation 6. History and culture 7. City breaks

Place

Metro cities& Overseas: Same Branches Small cities: Travel Agents Online Booking

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Kesari
Price Promotion

Thomas cook

Offer two to three range Offers General and for same place Luxury pricing Student Offers Seasonal Discounts Festival Offers Monsoon offers Season Independence day offers Conferences

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The Tourism life cycle Model

EXPLORATION INVOLVEMENT DEVELOPMENT CONSOLIDATION STAGNATION DECLINE OR REJUVENATION

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SWOT ANALYSIS OF TOURISM INDUSTRY IN INDIA

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Most-visited countries by international tourist arrivals

Rank arrivals(2011) Country UNWTO arrivals(2010) International 2010-2011 International Change REGION

1 2

France

Europe

79.5 million

77.1 million 62.3 million

+3.0% 59.8 million

+4.2%

United States

North America

3 4 5 6 7 8 9 10

China Spain

Asia Europe

57.6 million 56.7 million 46.1 million 29.3 million 29.2 million 28.4 million 24.7 million 23.4 million

55.7 million 52.7 million 43.6 million 27.0 million 28.3 million 26.9 million 24.6 million +0.6% 23.3 million +5.7%

+3.4% +7.6%

Italy Europe Turkey Europe

+8.7% +3.2% +5.5%

United Kingdom Germany Malaysia Mexico

Europe

Europe Asia

North America

+0.5%

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