Making Innovation Happen for Ireland Inc

Some thoughts from 10,000ft to sea-level

UCD Earth Systems Institute team plans & HP experience

Comhar, Green New Deal workshop 16th June 2009 Paul Killeen, UCD Research & ESI Innovation
Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

Innovation Considerations
Knowledge applied to create value

Communication & Culture

multi-disciplinary teams diverse teams connect (thoughts, people) + communicate failure = learning

Systematic vs random
Processes, tools Domain Knowledge + Processes/Tools = higher probability & speed of success

Market Pull vs Technology Push

Problems, Solutions

Partnerships
Industry, closed or open innovation; common goal National Innovation system, Industry + HEIs + Gov; common goal ?

Little less conversation, little more action please

What are we going to do ?
Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

The missing middle

How to bridge the gap ?

Academic Research

Enterprise

Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

ESI Innovation Strategy - Context

6th Wave of Innovation, Ecological Sustainability

Earth Systems Institute & Green New Deal

the world is poised for new and fundamental breakthrough innovations in the environmental and health care areas, in view of the current energy reality and environmental challenges such as global warming radical innovation often involves considerable change in basic technologies and methods, created by those working outside existing paradigms
Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

ESI Innovation Vision

Informed Sustainable Solutions for a Green Economy
From:
1) Manufacturing / Exporting MNCs IP 2) Unsustainable DomesticDemand Driven economy (Current bust)

To:
ESI Generated, Indigenous IP Solutions for a Green, Smart, Export-Driven Economy

ESI
ESI Partners include:
Partner Universities Trinity, Queens, NUIG, UCC etc. Internal UCD Research groups CLARITY CSET, BioNano & Solar SRCs, CASL

Output Solutions
IP Spin-outs Licensing

Jobs
Products/services

Exports

Flow of Intellectual Capital via ESI partners / networks Solutions for Green Economy
Research & Innovation Solutions for a Green Economy

Industry (refer to innovation baseline) Agencies (EI, IDA, Comhar, EPA, Forfs, GSI, Marine Institute, Met Eireann, SEI, Teagasc)
Earth Systems Institute Innovation Strategy

Tactics - Co-location for Innovation

communication for inspiration
EFFECT OF PHYSICAL DISTANCE ON COMMUNICATION PROBABILITY

0.35 0.30 0.25

P(C)

0.20 0.15 0.10 0.05 0.00 0 10 20 30 40 50 60 70 80 90

SEPARATION DISTANCE (METERS)

Source: Research by Professor T.J. Allen, MIT&NITM

Earth Systems Institute Research & Innovation Strategy

Energy + Environment + Policy + ICT
INPUTS
Students & Researchers Partnerships Physical Infrastructure Knowledge Funding Legal Obligations in Energy & Climate Change

OUTCOMES
Jobs

Energy Environment

Exports (products & services) Entrepreneurs & Innovators

Policy

Research Reputation Policy interventions

Systematic Innovation Visualisation Simulation Sciences Environmental Sensing Technologies

Value Knowledge Information Data

I C T
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Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Gre

Systematic Innovation
processes (and tools) informed by markets & technology

Market

Ideas - Concept Development - Feasibility Demo - Commercialisation

Technology

Chain of Methods & Tools 1

Fraunhofer (Frank Wagner)

Concept Development Ideation Idea management Idea > Concept TRIZ / TIPS

Business Process Modeling

Chain of Methods & Tools 2

Fraunhofer (Frank Wagner)

CAD/CAE

Virtual Factory Concept Development

PLM Visualisation of - Products - Processes - Services

Business Process Modeling

Business Modell Simulation

Innovation Workshops
Systematic, Collaborative Innovation Framework / Tool

Innovation Workshops
PRESENTERS Martin Hart Patricia Ryan Paul Killeen Guest: Breffni Tomlin ABSTRACT
Innovation Workshops act as highly creative, collaborative forums to generate new approaches, technical designs, and intellectual property (IP) for HP. Cross-discipline, crossprogram teams come together to explore commonly held technical opportunities. This formalized process for idea generation is led by a trained facilitation team.

A Process for Collaborative Invention

1. Focus on the Opportunity
Timeframe: 6-8 weeks prior to Workshop
1. Content client meets with facilitators to begin definition and fine-tuning of the opportunity. Tentative date is set and rooms reserved. 2. IP Client is identified and input sought regarding opportunity from IP viewpoint. 3. Opportunity Statement for Workshop is finalized (min. 4 weeks before Workshop)

Workshop Description
Innovation Workshops turn invention and patent generation into deliberate activities focused on thinking into the future. Workshops are very intense, facilitated, twoday-long efforts aimed at producing strategic ideas and patents for HP. Based on an identified strategic opportunity for HP, six to eight subject matter experts (inventors) are brought together to collaboratively invent. A trained facilitation team leads the group through a well-defined, sometimes whimsical, process to explore and build upon futuristic and creative ideas. The Workshop culminates in a formalized harvest of invention acorns many of which are turned into invention disclosures.

2. Go for Breadth
Timeframe: Morning Day 1
1. Group generates broad springboard ideas to explore all aspects of the opportunity. 2. Wishful Thinking is used to encourage and protect(!) wild, fanciful ideas. We are thinking into the future after all. 3. Building on others ideas is encouraged and recognized to move from fanciful to practical. 4. Excursions to other worlds are used to stimulate thinking (e.g., How would nature solve this problem?). 5. Forced associations to irrelevant information is used to generate novel perspectives and ideas.

Our opportunity statement is: Generate ideas and patents to

4. Based on Opportunity Statement, expert inventors are identified and invited. 5. Facilitated roundtable discussion is held among all participants before Workshop to develop common understanding of the Opportunity. Workshop success depends upon the clarity and specificity of the defined Opportunity!

I wish
Facts Opinions Concepts Directions

How to
Concerns Worries Rejections Judgment

Builds

3. Go for Depth
Timeframe: Afternoon Day 1; Morning Day 2
1. Content client selects 4-6 of the most intriguing or provocative ideas/directions generated during the previous Breadth Phase. These become the menu items for rest of Workshop.

4. Harvest
Timeframe: Afternoon Day 2
1. Participants individually review ideas generated over last 1 days to identify Invention Acorns. 2. Group reconvenes to collaboratively convert Invention Acorns into titles for potential invention disclosures. 3. Invention leads are assigned, prioritizations are made, and invention disclosure abstracts are written (some during the Workshop and some during the following weeks). 4. Invention Disclosures completed and submitted. 5. Results of Workshop are reported back to engineering teams for post-Workshop idea generation and Research refinement.
Invention Acorn Template A method to __________ An apparatus for _______ that eliminates _________ that improves _________ by providing Solutions & Innovation__________ for a Green Economy by using _____________

Key Roles
Content Client: The Workshop owner; instigates Workshop and defines opportunity. IP Client: Receives / facilitates invention disclosures through patent coordination process. Inventors: Subject matter experts with deep relevant experience related to opportunity.

2. The 4-6 menu items are explored in depth to generate additional ideas. 3. All the tools of the Breadth Phase are used: Wishful Thinking, Building, Excursions, Forced Associations 4. Itemized Response is used to move imperfect ideas over the threshold of acceptability.

DIMO Facilitators
Martin Hart 50939 Patricia Ryan 50567 Lorraine Byrne 51168 John Breen 50569 Paul Killeen 50154

Earth Systems Institute Innovation Strategy nographer to lead process and capture results.

Pe rfe ct

HP CONFIDENTIAL

Va lu el es s

Facilitation Team: Two facilitators and tech-

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Systematic Innovation Lab What is it?

A hands-on learning-by-doing facility located in the heart of the UCD campus in SC East Containing all the processes, tools & appropriate staff for people to learn how to EXECUTE the core process of innovation Not just to learn about innovation or to understand innovation, but to DO innovation via collaboration between technical and business people (researchers, students & industry partners)
In the last 8 years, Samsung has generated over 10 times the total number of patents from the whole of Ireland*
Could it be because they have a process? Imagine what could be achieved if Ireland adopted the same process?
*Source: Damian Costello, Director Katawave Innovation Consultants & member of CleanTech Ireland Network

Systematic Innovation Lab

Layout - DRAFT
Physical Rapid Prototyping Tool (basic version) WS The main Laboratory room with X (capacity ?) Workstations, with innovation tools loaded & web/database connected Table Entrance DisplayScreen DisplayScreen

Support Staff Office

And Reception

DisplayScreen

WS

DisplayScreen

3D Cave / Room Creative Discussion, Innovation Workshop space (VR, Visualisation)

UCD Science Centre East & Earth Systems Institute Innovation Strategy & Systematic Innovation Lab

Research & Innovation Solutions for a Gre

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ESI Innovation Strategy

Intellectual Property Research & Innovation

Value creation & capture via collaborative research & commercialisation

Operations Sales & Marketing
Business Development
(Market feasibility)

Collaborativ e Research Phase

IP ownership/access per national codes & UCD IP policy

Innovation Workshops

Prototyping in ESI innovation lab (proto demonstrator)

Commercialisation Phase
Optional Paths (Risk vs Return)

Market-Ready Commercialisation Package

(Translation; Development to Commercialisation)

Start-up

Joint Venture License Assignment

ESI Entrepreneurs move with project as spin-out into Nova or elsewhere Entrepreneurs move with project as spin-out into incubator (Uni, Hub) or elsewhere Roles of JV partners aligned with their strategy & value chain capabilities Roles of JV partners aligned with their strategy & value chain capabilities
Licence IP to development partner or 3rd party Sell IP to development partner or 3rd party

ESI = UCD ESI staff on collaborative research project (potentially with other partner-university researchers) Partner = Joint Development Partner (s) and/or Commercialisation partner (s) i.e. SMEs, MNCs (EI, IDA)

ESI

ESI & Partner

Partner

Earth Systems Institute (ESI) - Innovation Strateg

Value creation & capture via collaborative research & commercialisation
Intellectual Property Research & Innovation
Innovation Workshops
Prototyping in ESI innovation lab (proto demonstrator)

Operations

Sales & Marketing

Business Development
(Market feasibility)

Collaborativ e Research Phase

IP ownership/access per national codes & UCD IP policy

Commercialisation Phase Start-up

Policy & Market-Driven Market-Ready Commercialisation / Demonstration Package Commercialisation Package (Innovation = Research + Commercialisation)

Optional Paths Decide on Case-by-Case(Translation; Development to Commercialisation) basis

1) Risk vs Return 2) Interests and Capabilities of Lead Researcher/Entrepreneur

Joint Venture License Assignment

ESI Entrepreneurs move with project as spin-out into Nova or elsewhere Entrepreneurs move with project as spin-out into incubator (Uni, Hub) or elsewhere Roles of JV partners aligned with their strategy & value chain capabilities Roles of JV partners aligned with their strategy & value chain capabilities
Licence IP to development partner or 3rd party Sell IP to development partner or 3rd party

Repeat Process with strategic ESI / UCD partners Win-Win

ESI = UCD ESI staff on collaborative research project (potentially with other partner-university researchers) Partner = Joint Development Partner (s) and/or Commercialisation partner (s) i.e. SMEs, MNCs (EI, IDA)

ESI

ESI & Partner

Partner

Demonstrators - Clarity Sensor Web MyWater: Multi-Sensor Deployment

Results for Multi-Sensor System Water Parameters

System Parameters

Environment Parameters

Pipeline of Trained Innovators/Entrepreneurs for Ireland

Innovation Academy & Systematic Innovation Lab
Process & Tools
Ideas
(generation, capture)

Concept Development

Feasibility

Commercialisation

People, Capacity Undergrads Masters PhDs Post Docs Professionals (industry)

Innovation Academy & Systematic Innovation Lab

The missing middle

How to bridge the gap ? Connect & Commercialise

Market / Business knowledge

- Entrepreneurs in residence - Business mentors - Industry experienced staff - Funding mechanisms ?

Academic Research

Systematic processes, tools Communication / Facilitation processes e.g. Innovation workshops, targeted Rewards & Recognition

Enterprise

Focus, limited bandwidth world class research+spin-outs+students ?

e.g. Alternative career paths Basic Research PIs vs Commercialisation/Integration PIs

Education teach students how to fish, alumni start-ups National Innovation academy network

Other ???
Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

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REFERENCE

Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

20

Cost vs Green Impact of alternative energy technologies

Source: Financial Times, 4-Mar-09: http://www.ft.com/cms/s/0/9cccc2fc-08ee-11de-b8b0-0000779fd2ac.html?ftcamp=rss

Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

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What is Innovation Hewlett Packard, Imaging and Printing Group

Innovation = knowledge applied to create value, everywhere

MIT*

Innovation = Invention + Commercialization = Research + Commercialization Innovation Engine = Power of Entrepreneurship + VC

William K. Aulet, Senior Lecturer and Entrepreneur in Residence, MIT Entrepreneurship Center. SFI Energy Symposium, Oct 08
Research & Innovation Solutions for a Green Economy

Earth Systems Institute Innovation Strategy

22

Pipeline of Trained Innovators/Entrepreneurs for Ireland

Innovation Academy & Systematic Innovation Lab Education & Application

Innovation Academy Education / Training

Undergrads, Masters, CPD PhD Students

Systematic Innovation Lab Training / Application

Systematic Innovation Process & Tools

examples
Checkpoint Checkpoint Checkpoint

(generation, capture)

Ideas

Concept Development

Feasibility

Commercialisation

Innovation Workshops TRIZ IP mngt Portfolio mngt

3D CAD Radid prototyping

FMEA VA / VE DFM / A Applied stats DOE SPC

Select optimum comm. path Commercial contracts Strategic Alliances, Future partnerships

Market Research tools Focus groups, surveys, ethnographics Databases QFD VOC Specs 7pt Mkting strategy cross chasm Bus planning Road mapping Customer trials Regulations Negotiation, contracts

ESI Work Programme

Embedded, Innovation & Enterprise

Earth Systems Institute Innovation Strategy

Research & Innovation Solutions for a Green Economy

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Science Centre East

Environm ent
Bio-com plex& Environm ental Biology Plant & Bio Adaptation PEAC, R osem ount

Energy
Biorefinem & Bio -energy ent Com petence C entre Environm ental Technology C entre

Bioenerg y S ystem s Rnwb e e a le S s in b u ta a le E e yMa a e e t n rg ngmn

Energy S ystem with s renewable sources g rid

Hydrological Sciences

Ma a in ng g N tu l R s rc s a ra e ou e

S & oil Biogeochem ist ry

Ex trem Events e & C putational om Modelling ES I Industry Lab

Anim Nutrition al & Productivity

Geosciences & S Earth S olid ystem s

Energ y D onstration Lab em

Environm ental Nervous S ystem

S ensing & Sensors

P lic o y & In ra n teg tio

Personal National C arbon Monitoring

Intelligent Building s

S artbay m C ate lim Modelling & Prediction

Systematic Innovation Lab

S ystematic Innovation Lab In form tion T c n lo y a eh o g P tfo s la rm
Ubiquitous Sensing Visualisation of larg D S e ata ets D eliveringC ontent to the User Intellig Networks ent Middleware / S oftware for Managing S ensor Networks

S patial Analysis R ote S em ensing Visualisation

G reen Bus TC /UC link D D

In form tion T c n g a e h olo y P tfo s la rm

S ensing& L ocalisation Natural C puting om Graphs & Networks Geog raphical Inform ation S ystem s 3-d Visualisation

L b T c n log P tfo s a e h o y la rm
C Culture, Im ing Metabolom , ell ag , ics Micro Chem ical Analy S sis uite, Ancient D NA, Acid Processing& Analy sis, Field S ensingS uite, Com putational & Visualisation Platform , Infrastructure Materials Testpit , Meteorolog S y tation & Ene rg S y ystem , s S patial Analy R ote S sis em ensing& Visualisation

Integ ration , Policy & EnablingTechnologies

S ie c E s c ne at In g tion A ro s C ttin T e e a dT c n log s te ra c s u g h m s n e h o ie
UCD Science Centre East & Earth Systems Institute Innovation Strategy & Systematic Innovation Lab

Lgn : eed C A IT LR Y S u tion im la E rthS s m In titu a y te s s te S s m ticIn o a y te a n v tionL b ra a o tory

Research & Innovation Solutions for a Gre

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Demonstration Project
Sustainable Bioresources - Dr. Kevin McDonnell

In 2005, a UCD campus company called BioE successfully won a contract to supply technical support to a UK based investment company to build the worlds first waste plastic to synthetic fuel plant. This plant is located in Ireland and is undergoing final commissioning at present. BioE, with support from UCD and UL is now undertaking a series of trials to co-pyrolysis plastics with agricultural and forestry biomasses to produce sustainable fuels.

Domestic Sensor Distribution

Sensor
Infra Red

Location
Key / frequent locations

Reason
Detect presence of patient

Microphones

Key / frequent locations

Detect ambient sounds of patient

Light, temperature and humidity

Key / frequent locations

Monitor environment / presence

Contact / pressure sensors

Bed / chairs / windows / doors

Detect presence of patient / state of doors and windows

SenseCam

Patient

Monitor surroundings and events of patients daily life

Energy and Water Monitors

Plugs / Pipes / Taps

Monitor use of electricity / water in case of emergency

EARTH SYSTEMS INSTITUTE

Policy Obligations in Energy & Climate Change Collaborative Partnerships National & International
- HEIs - Gov. Agencies - Industry: See below

ESI Research, Innovation & Education Plans

Earth Systems Institute

Meet Energy & Climate Change Policy Targets Research Outputs

- Publications, Grants etc.

Innovation & Enterprise Outputs

- IP, Start-ups, Licensing - Products, Services - Jobs, Exports

ESI Innovation Lab & Enabling ESI Technology Platforms Innovation Workshops -web based environmental sensing technology (CLARITY) -high-end modelling technologies (CASL, IRU) Research Farm
(Lyons)
-National Environmental Technology Centre (technologies to convert waste to value added products)

Education Outputs
- 3rd & 4th level entrepreneurial innovators willing and able to build green, smart economy

Building on Existing UCD Strengths & Track Record Education & 8 x UCD Spin-Out Companies in the GreenTech Environmental Goods and Services Sector, supported by NovaUCD Enterprise & UCD Funded Research Groups (industry partners) Outreach Solar Energy Conversion SRC (Airtricity, Celtic Catalysts, ODB-Tec) Complex and Adaptive Systems Laboratory, CASL modelling of earth systems Innovation (jobs) CLARITY CSET -PhD environmental monitoring via web based sensor technology. (ChangingWorlds, Critical Path, Ericsson, Foster-Miller, IBM, Fidelity, Vodafone) Centre for BioNano Interactions, CBNI - advancing the safety/environment nano interface (BioTrin, Deerac Fluidics, Thermo Fisher Scientific / Cellomics, Cellix) -Start-ups -Embed ESI in SRC on Reproductive Biology (Pfizer, Biotrin). Biocatalysis Research Group (Cynar - plastic to bioplastic, RedOx Biofuels). Institute of Food & Health, Electricity Research Centre, Energy Research Group undergrad Industry-led Research & Innovation - UCD key partner in Biorefinery & Bioenergy Competence Centre (AER Ltd, Topaz, IAWS, Glanbia, Bioverda, Maxol,
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Earth Systems Institute Innovation Strategy Research & Innovation Solutions for a Green Economy Greencore, One51, Monsanto, Bedminster Ireland, Eirzyme, Alltech, Origin Enterprises, NTR, Indaver Ireland, Bord na Mona, Biomass Solutions)