Presentation on Parle-G

G for Genius
Presented by:Bhavesh chhajed Shilpa Pooja jain Supriya Bhavani Nikhil Bilal Viraj

Overview
1 2 3 Introduction History Objectives

4
5

SWOT ANALYSIS OF PARLE-G

Biscuits Industries Major Players

Introduction
Many of the Parle products - biscuits or Parle Products has been Indias largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the worlds largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception. confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1977. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers its a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

History
In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn't be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. Apart from the factories in Mumbai and Bangalore Parle also has factories Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionary plants in the country. Additionally, Parle products alohas 7 manufacturing units and 51 manufacturing units on contract.

Objective
To build successful channel relationships ( vendor to partner ) To assess the critical success factors when selling through distributors To outline terms and conditions for establishing partnerships To integrate sales and marketing objectives To create and understand a channel plan To ensure that products has availability, visibility and freshness

SWOT analysis of Parle-G

LOGO

Strength of Parle-G
Parle-G is the first company in India in confectionary segment. Parle-G has the largest chain of manufacturing unit. Parle-G has the largest chain of products. Parle-G makes its own wrapper for products so they sell their products at cheaper rate. Parle-G still has some loyal customers who prefer its products in rural areas.

Weakness of parle-G
Parle-G is not paying so much attention on urban market. Parle-G has not been able to make products according to test of urban area people. Parle-G has less delicious and cheap product in comparison to its competitor .

Opportunity of parle-G
Parle-G is not paying so much attention on urban market. Parle-G has not been able to make products according to test of urban area people. Parle-G has less delicious and cheap product in comparison to its competitor .

Threat to Parle-G
Throat cut competition with ITC and BRITANIA and other Local products in Retail market with respect to sales margin. Non availability of stock for Rural and Retail market Carriage problem hinders the distribution, specifically in Rural market.

Biscuits Industries Major Players

major market share (organised sector)
parle-G Britania sunfeast priyagold other

10% 15% 40%

10%
25%

About Parle
Established In 1929 1st Brands Parle Glucose and Parle Monaco Market Leader in many products Won acclaim at the monde selection since 1970 35% share of the total biscuit market 15% share of the total confectionery market 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries Parle has largest such manufacturing units in India Annual turnover 2000 corers It has provided its products to the mass with the affordable range

Parle G Target base

Parle-G is consumed by people of all ages, from the rich to the poor living in cities & in villages. While some have it for breakfast, For others it is a complete wholesome meal. For some its the best accompaniment for tea, While for some its a way of getting charged whenever they are low on energy. Parle company practices mass marketing for parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific group or part of the whole market. Thus it is mass production, mass distribution and mass promotion of parle-G for all buyers.

Parle G Price Mix.

Parle G has adopted the market penetration strategy i.e. low price along with capturing of a large market. Also they focus on providing good quality products at the same time which means it uses the value pricing method. The value-for-money positioning helps generate large sales volume for the productions. Parle G is available in Rs.2, Rs 4, Rs 10 & Rs 25 packet Profit margin for distributors is 4% and for retailers is 10-12% Parle-G maintained its price of Rs 4.00 for the last 12years & has seen the variation in its sales due to increase in price by mere 50p.

Parle G Place Mix.

The extensive distribution network, built over the year, is a major strength for parle products. Parle G biscuits are available to consumers, even in the most remote places and in the smallest of village with a population of just 1500. Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services its huge wholesalers & retailers network. Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network. Factories at strategic location & Establishment of manufacturing units in rural areas.

Parle G Competitors.
Competition to parle G is from following players:1)Britania 2) Sunfeast