TAJ HOTELS

FACULTY GUIDE:MR. H.N SINGH

INTERNAL GUIDE:MS. RITU SHARMA

SUBMITTED BY:CHANDAN KUMAR JHA RL NO- PGD11023 PGDM-1 TRIMESTER PGDM-I (A) SEC-B SEMINAR-108

INDUSTRY DETAILS
Hotel industry comprises major part of the tourism industry. Employs around 0.15 million people directly. Indirectly facilitates tourism and commerce. Premium and luxury Segment Mid market Segment Budget Segment Heritage Hotels
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COMPANY PROFILE
Founded in 1902 by Jamshedji Tata First property opened in 1903. Taj Hotels Resorts and Palaces and is recognized as one of Asia's largest and finest hotel company. Completed its centenary year in 2003.

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VISION
our commitment encompasses all actions related to our products, service associates,partners vendors and communities

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MISSION
To create rewarding customer experiences through unique cuisine,,culturally appealing architecture, and customer service

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CODE OF CONDUCT
National interest. Financial reporting and records. competition.

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STRATEGIC BUSINESS UNIT

Taj Palace Taj Exotica Taj Safaris Taj Luxury Residences Taj Wellington Mews Luxury Residences

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Management Team
Mr. Raymond Bickson (MD & CEO) Mr. Anil P Goel (ED- Finance) Mr. Abhijit Mukherjee ( ED- Hotel operation) Mr. H N Srinivas (SVP HR) Mr. Beejal Desai ( VP- Company Secretary) Me. Ajoy K Misra ( SVP- Sales & Marketing)

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PRODUCTS
1. 2. 3. 1. 2. 3. Jiva Spa Spa Aroma burners Spa Robe Spa Linen Taj Holidays Royal Retreats Family vacations Culture carnivals
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CORPORATE SOCIAL RESPONSIBILITY

Leveraging our competencies Promoting our culture

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SWOT ANALYSIS
STRENGHTS A very wide variety of hotels is persent in the country that can fulfill the demand of the tourists Manpower costs in the indian hotel industry is one of the lowest in the world. This provides better margins for indian hotel industry

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WEAKNESSES
The cost of land in india is high at 50% of total prroject cost as against 15% abroad. This acts as major deterrent to the indian hotel industry Only 97,000 hotel rooms are avilable in india today which is less than the bangkok hotel industry

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OPPORTUNITIES
unique experience in heritage hotels Demand between the national and the inbound tourists can be easily managed due to differnce in the period of holidays.for international tourists the peak season for arrivel is between september to march when the climatic condition are suitable where as the national tourist waits for school holiday, genrally the summer month
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THREATS
Guest houses replace the hotels Political turbulance in the area reduces tourist traffic and thus the business of the hotels

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SUGGESTIONS
They should improve their security. They should also think of including middle class section to their customers list Food should be little more appropriate its not worth paying for what we get They should also try to cut down the price little it
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BIBLIOGRAPHY
www.tajhotel.com www.google.com www.scribd.com www.wikipedia.com www.yahoo.com www.slideshare.com

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