Beruflich Dokumente
Kultur Dokumente
A. Pooja Narayan
Case study
It refers to the collection and presentation of detailed information about a particular situation by a participant or small group. Evaluators generally do not focus on the discovery of a universal truth, nor do they typically look for cause-effect relationship, instead the emphasis is on exploration and description.
When student are presented with a case, they place themselves in the role of the decision maker as they read through the situation and identify the problem.
The case method of learning is based on the belief that management is a skill rather than a collection of techniques and concepts. The best way to learn this skill is to experience it.
Make decision-making easier Improve the analytical quality of decisions Reduce the time required to take decisions Increase the frequency of correct decision.
Read the case thoroughly Define the central issue Define the firms goals Identify constraints to the problem Identify all relevant alternatives Select the best alternative Develop an implementation plan
Read the case rather quickly the first time to get an overview of the industry, the company, the people and the situation. Read the case again more slowly, making notes as you go.
Many cases will involve several issues or problem. Identify the most important problems. Examine related problems in the functional areas( marketing, finance. And so on)
Inconsistencies between a firms goal and its performance may further highlight the problems discovered in step 2. this will provide a guide for the remaining analysis.
Constraints may limit the solutions available to the firm. It may include limited finances, personnel limitations, strong competitors and so on.. Constraints have to be considered when suggesting a solution.
Evaluate each alternative in the light of the available information. Resist the temptation to jump to this early in the case analysis. you also need to explain to explain the logic you used to choose one alternative and reject the others.
The final step in the analysis is to develop a plan for effective implementation of your decision.
The report
Written reports
executive summary
Executive summary is a concisely written statement, less than one page, placed at the front of the report. it briefly summaries the major points of the case and your solution. It should describe the major issue, the proposed solution and the logic supporting solution.
Problem statement
alternatives
Discuss all relevant alternatives. Be sure to state your assumptions and the impact of constraints on each alternative.
conclusion
Present the analysis and the logic that led you to select a particular solution. Also discuss the reasons you rejected the other alternatives.
implementation
Outline a plan of action that will lead to effective implementation of the decision so that the reader can see not only why you chose a particular alternative but also how it will work.
Oral reports
Students should include the following whenever discussing a case in the test:Description of the case situation Problem statement Analysis of the key alternatives Conclusion Implementation
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