South Side Restaurants Low Carbon Wine List

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South Side
Located in Chicago, Illinois Made impressive improvements in

social and ecological performance

Energy efficient kitchen appliances Trained staff Items offered-had low carbon footprint,

organic, originated from local suppliers

Green Positioning- appreciated by customer
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Strategy
Capitalize upon consumer trends

- Like healthy eating, smaller portion size, locally grown and organic food
60% of items- benign impact on society and

environment bottles

Provide carbon footprint information on wine Customers questioned regarding

environmental effects

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Dilemma
One wine in the menu showed

increased carbon footprint

Silverston has to decide which

wine to use as replacement

Narrowed down to 3 wines
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Wine choice should be aligned

to strategic and financial

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US Wine Industry
Latest beverage to capture attention US surpassed France in wine consumption in

2010

Expected to become largest wine consumer

by 2012

51% of 70 MN Millennial consume wine daily 61% of 44 MN generation X were core drinkers Baby boomers continued the trend 30% drink

wine several times a week

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US Wine Industry
Causes for increased

consumption

Perceived health benefits Popularity in social

environment
More leisure time to enjoy

wine
2/3 of wine consumed in

US was made in US

But percentage had been

falling due to increased imports.

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Wine Classification
Shift has occurred from white to red wine American drink twice as much red wine as

white

Classified as
Old world Italy , France, Spain and Portugal New World- US, Argentina, Chile etc

New world country imported grapes from old

world and perfected the processes

New world wine were cheaper due to less

strict production environment.

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Climate Change
Increase in temperature, worlds vineyards

getting warmer

Posed product consistency risk Change in agricultural and production

processes identical

Wine consistency? Taste doesn't remain Carbon inputs like fertilizers, pesticides

resulted in climatic changes pollution

Transportation around the world added to

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Organic Wine
Green Revolution, organic

produce came in to popularity

Better flavour Healthier Better to environment Sustainable farming

practices
Organic agriculture more

resilient to extreme weather conditions

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Decision
Have to make a choice amongst three
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Carbon footprint analysis

Microsoft Office Excel Worksheet

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Thank You

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