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Ch-10

Basic Motivation Concepts

Basic Motivation Concepts

Copyright 2009, V S P Rao

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Organisational Behaviour

V S P Rao

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Ch-10
Basic Motivation Concepts

Introduction
The success of an organisation depends on how effectively managers are able to motivate their subordinates. According to Allen, "poorly motivated people can nullify the soundest organisation". People will give their best to an organisation when their personal goals are in sync with organisational demands, when they

are able to achieve goals that they perceive as important, utilizing their
competencies to the fullest possible extent. Employee-hungry companies in the 21st century, not surprisingly, are trying every trick through appropriate human resource policies and practices to inspire people to give their best.

Copyright 2009, V S P Rao

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Ch-10
Basic Motivation Concepts

Nature of Motivation
Motivation is the work a manager performs to inspire, encourage and impel people to take required action. It is a process of stimulating people to action to accomplish desired goals. It can be thought of as the set of forces acting on or within a person that energize, direct and sustain behaviour (Hitt, et al). These forces can come from the personthe so called push of internal forces that compel a person to exert high levels of effort to realize a goal. Model of Work Motivation
Need Creates desire to fulfil needs Behaviour Results in actions to fulfill needs Goal Satisfy needs: intrinsic or extrinsic rewards

A Simple Model of Motivation

Tension Reduction Organisational Behaviour V S P Rao

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Ch-10
Basic Motivation Concepts

Complexities involved in Motivating People


It is not easy to understand the complexities involved in motivating people. If an employee has an argument with his boss and fails to report to work the next day, it may appear that his behaviour is a result of the confrontation.

Multiple causes: Different people may have different reasons for behaving in the same manner. For example, a bank officer may join a service club because it is a good place to have business contacts; another may join because of the social atmosphere; still another joins because of the interesting programmes and speakers at the club. Thus, three different 'whys' can underline the same behaviour, further complicating the process of inferring motivation from behaviour.
Multiple behaviours: Further, the same motive or drive may result in different behaviour. For example, if Rao wants a promotion, he may concentrate on performing his job exceptionally well. But Siddharth, who also wants a promotion, may take a different approach. He may try to 'apple polish' the boss to get the promotion. Copyright 2009, V S P Rao
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Ch-10
Basic Motivation Concepts

Determinants of Motivation
Three types of forces generally influence human behaviour: (i) forces operating within the individual, (ii) forces operating within the organisation, and (iii) forces operating in the environment. (Steers; zedeck) The Individual: Human needs are both numerous and complex. Some of these needs cannot be described and identified, because people hide their real needs under the cover of socially accepted behaviour. The Organisation: The climate in the organisation must be conducive to human performance. Climate plays an important part in determining worker's motivation. The Environment: A worker does not live in two separate worlds, one inside the factory and the other outside of it. The troubles and pleasures of off-the-job life cannot be put aside when reporting for work in the morning, nor can factory matters be dropped when returning home after work.
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Organisational Behaviour

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Ch-10
Basic Motivation Concepts

Early Theories of Motivation


Maslow's Hierarchy of Needs Theory Maslow's Hierarchy of Needs Theory proposes that people are motivated by multiple needs and that these needs exist in a hierarchical order. The essential components of the theory may be stated thus: Adult motives are complex. No single motive determines behaviour, rather, a number of motives operate at the same time. Needs from a hierarchy. Lower level needs must at least, partly be satisfied before higher level needs emerge. In other words, a higher order need cannot become an active motivating force until the preceding lower order need is essentially satisfied. A satisfied need is not a motivator. A need that is unsatisfied activates seeking behaviour. If a lower level need is satisfied, a higher level need emerges. Higher level needs can be satisfied in many more ways than the lower level Cont. needs.
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Ch-10
Basic Motivation Concepts

Alderfer's ERG Model Clayton Alderfer's modified need hierarchy breaks Maslow's five hierarchical levels into three: Existence, Relatedness and Growth (ERG).
ERG Model
Physiological safety Existence needs: Needs required to preserve human life. They include all of that Maslow termed as physiological needs relating to material safety. Social needs Relatedness needs: They refer to all socially intended needs. i.e., how people relate to their surrounding social environment. These include the need for meaningful social and interpersonal relationships. Growth needs: They reflect the individual's desire to be self-confident, productive and creative; the desire to engage in tasks that require the full utilization of abilities and that develop additional capabilities/skills.
Cont.
Copyright 2009, V S P Rao

Esteem/self-actualization needs

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Ch-10
Basic Motivation Concepts

Achievement Motivation Theory

According to McClelland, achievement, power and affiliation are three important needs that help to understand human motivation in organisational settings. Power need (n Pow): This is the need to dominate, influence and control people. Power speaks about the ability to manipulate or control the activities of others to suit one's own purposes. People with a high need for power look for positions of leadership. They like to set goals, make decisions and direct activities.
Affiliation need (n Aff): The need for affiliation is a social need for

companionship and support and for developing meaningful relationships with people. Persons who have a high need for affiliation view the organisation as a chance to form new and satisfying relationships. They are motivated by jobs that demand frequent interaction with co-workers. Such people are not likely to Cont. succeed well at tasks that force them to work in isolation.
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Ch-10
Basic Motivation Concepts

Achievement need (n Ach): This is the need for challenge, for personal accomplishment and success in competitive situations. A person with a high need for achievement has three distinct characteristics: Personal responsibility: Doing most things himself rather than getting them done by others. He wants to take personal responsibility for his success or failure. He does not want to hold others or chance responsible for his actions; Feedback: He wants to know how well he is doing. He would seek situations where concrete feedback is possible; Moderate risks: He tends to set moderately difficult goals for himself and takes calculated risks to achieve these goals.

Cont.

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Ch-10
Basic Motivation Concepts

Herzberg's Motivation-Maintenance Factors Hygienes


1. 2. 3. 4. 5. 6. 7. Company Policy and Administration Relationship with Supervisor Work Conditions Salary Relationship with Peers Personal Life Relationship with Subordinates 3. 4. 5. 6. Work itself Responsibility Advancement Growth 2. Recognition

Motivators
1. Achievement

8.
9. 10.

Status
Security Supervision
Cont.
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Ch-10
Basic Motivation Concepts

Traditional View

Dissatisfaction

Satisfaction

[Satisfaction and Dissatisfaction are Opposite Ends of a Single Continuum] Herzbergs View Hygienes Dissatisfaction No Satisfaction

Herzberg's View of Satisfaction and Dissatisfaction

Motivators No Satisfaction Satisfaction

[Satisfaction and Dissatisfaction are Independent Dimensions, Satisfaction is affected by Motivators and Dissatisfaction by Hygienes]

Cont.
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Ch-10
Basic Motivation Concepts

Self Actualisation Ego Social Motivators

Safety
Physiological Maslow (Needs Emphasised)

Hygienes

Herzberg (Goals, Incentives Emphasised)

Comparison of Maslow and Herzberg Models


Cont.
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Ch-10
Basic Motivation Concepts

Differences in Maslow's and Herzberg's Motivation Theories (Gray and Starke)


Issue 1. 2. Type of theory The satisfactionperformance relationship 3. Effect of need satisfaction performance 4. Need order Maslow Descriptive Unsatisfied needs energise behaviour; this behaviour which causes performance A satisfied need is not a motivator A satisfied (hygiene) need is not (except self-actualisation) Hierarchy of needs a motivator; other satisfied needs are motivators No hierarchy Herzberg Prescriptive Needs cause performance

5.
6. 7. 8.

Effect of pay
Effect of needs View of motivation Worker level

Pay is a motivator if it satisfies


needs All needs are motivators at various times

Pay is not a motivator


Only some needs are motivators

Macro viewdeals with all aspects Macro viewdeals primarily with of existence Relevant for all workers work-related motivation Probably more relevant for white collar and professional workers
Cont.
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Ch-10
Basic Motivation Concepts

Theory X and Theory Y Douglas McGregor proposed two distinct sets of assumptions about what motivates people-one basically negative, labelled Theory X and the other basically positive, labelled Theory Y.
Assumptions of Theory X and Y
Theory X Assumptions Employees inherently dislike work and will try to avoid it. Since employees dislike work, they must be coerced, controlled and threatened with punishment to achieve goals. Employees will shirk responsibilities and seek formal direction whenever possible. Most employees want security above all in their work and display little ambition. Theory Y Assumptions Employees can view work as being as natural as rest or play. People will exercise self direction and self -control if they are committed to the objectives. Under proper conditions, employees do not avoid responsibility. People want security but also have other needs such as self -actualisation and esteem.
Cont.
Copyright 2009, V S P Rao

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Organisational Behaviour

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Excel Books

Ch-10
Basic Motivation Concepts

McGregors Approach Theory X Production centered Autocratic External control A. Closer supervision Initiating structure Directive Managements role: Organising, directing Employee -cent ered Democratic Internal control General supervision Consideration Supportive Challenging Jobs, growth opportunities employee involvement in decisions Theory Y

B.
C.

Emphasis on control coercion and punishment


People are lazy, lack ambition like to be led, and are motivated strictly by personal economic concerns.

Emphasis on growth, autonomy and reward


People by nature enjoy work, want to do well, and are motivated by self -control and self -development.

Source: Adapted from T.R. Mitchell, People in Organisations: Understanding their Behaviour, New York, McGraw Hill, 1978, p. 158.
Cont.
Copyright 2009, V S P Rao

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Organisational Behaviour

V S P Rao

Excel Books

Ch-10
Basic Motivation Concepts

Maturity-Immaturity Theory i. Human beings have a tendency to develop from a state of being passive as an infant to a state of increasingly active as an adult. ii. Human beings have a tendency to develop from a state of dependence on others as an infant to a state of relative independence as an adult. iii. People have a tendency to develop from being capable of behaving in only a few ways as an infant to being capable of behaving in many different ways as an adult. iv. People have a tendency to develop from being having erratic, casual, shallow quickly dropped interests as an infant to a deepening of interests as an adult. v. Human beings have a tendency to develop from having a short time perspective as an infant to a much longer time perspective as a mature adult. vi. People in work organizations have a tendency to develop from being in a subordinate position in the family and society as an infant to an awareness of and control over one's self as an adult. Copyright 2009, V S P Rao Cont.
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Organisational Behaviour

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Ch-10
Basic Motivation Concepts

The Immaturity-Maturity Continua


Immaturity Passive Dependence Behaves in a few ways Having skin-surfaced or shallow Having a short-time perspective Subordinate position Lack of awareness of self Maturity Active Independence Capable of behaving in a variety of ways Developing a few abilities in depth abilities Longer time perspective Subordinate or equal position Awareness and control over self

Copyright 2009, V S P Rao

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Organisational Behaviour

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Ch-10
Basic Motivation Concepts

Contemporary Theories
J. Stacy Adam's Equity Theory Major Components of Equity Theory Categories of Inequity

How to escape Inequity? (Inequity Resolution Strategies)


The Major Postulates of the Theory Equity Theory: Research Evidence

Limitations

Cont.
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Organisational Behaviour

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Excel Books

Ch-10
Basic Motivation Concepts

Vroom's Expectancy Theory At a time when managers have been bombarded with a number of different approaches to motivation, Victor Vroom presented the expectancy theory (1964) as an alternative to content theories. Expectancy theory represents a comprehensive, valid and useful approach to understanding motivation. Features 1. Expectancy theory is one of the most ambitious theories developed in the area of organizational behaviour. It accommodates a number of motivational determinants in its theoretical framework. "It is primarily a theory for the scholar and the scientist rather than for the practitioner". 2. It is one of the most complete theories for detailing not only how people feel and behave but also why they react as they do. 3. It is a predictive theory of motivation, a heuristic decision tool to guide managers in dealing with the complexity of employee motivation in organizations. 4. The expectancy model is a choice-based model, for the individual chooses o behave according to the expectancy process. Copyright 2009, V S P Rao
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Ch-10
Basic Motivation Concepts

Key Variables in the Model In general, the expectancy theory is based upon a relation-economic view of people. It views people as having their own needs and expectations of what they desire from their work (obviously rewards). They use these to decide on which

company to join and how hard to work on the job. The theory assumes that
people are decision-makers who choose among alternatives by selecting the one that appears most desirable at the time. Thus, motivation depends on the situation facing people and how it satisfies their desires. Both individual and

situational differences are given due consideration. The expectancy theory is


built around three concepts: Valence, expectancy and instrumentality.

Cont.
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Organisational Behaviour

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Ch-10
Basic Motivation Concepts

Vroom's Motivational Model


Goals and Associated Outcomes Person Possessing Preference among various Outcomes First Level Outcomes 1 Outcomes 1b Outcomes 1a

Force = Valence Expectancy

Action Accomplished by Probabilities of Actions Leading to various Outcomes

Outcomes 2a Outcomes 2 Outcomes 2b Outcomes 2c

Cont.
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Organisational Behaviour

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Ch-10
Basic Motivation Concepts

Evaluation
Expectancy theory emphasizes expected behaviours, concerned with expectations. It is irrelevant as to what is realistic or rational. It makes a strong argument in favour of having rewards contingent upon successful performance.

The implications for managers too are quite clear:


1. 2. 3. 4. It emphasizes payoffs. People make choices based upon what they think they will get, not what they got in the past. Rewards should be tied to performance. Rewards should be equitable. It emphasizes expected behaviours. Does the individual know what is expected of him and how he will be appraised?
Cont.
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Ch-10
Basic Motivation Concepts

Value of Reward

Abilities and Traits

4 Perceived Equitable Rewards 7a 9 Satisfaction Extrinsic Rewards 7b 8

Intrinsic Rewards 3 Effort 6 Performance Accomplishment

Perceived Reward Probability

Role Perceptions

The Porter and Lawlers Model of Motivation


Cont.
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Organisational Behaviour

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Ch-10
Basic Motivation Concepts

Goal Setting Theory According to Edwin Locke, motivation is a result of rational and intentional behaviour. The direction of the behaviour is a function of the goals individuals set and their efforts toward achieving these goals. The theory suggests that managers and subordinates should establish goals for the individual on a regular basis. These goals should be moderately difficult (in fact people will extend more effort to reach the more difficult goals if they have been rewarded for mastering difficult tasks in the past) and very specific (specificity is enhanced by setting goals into quantifiable terms). Moreover, they should be of a type that the employee will accept and commit to accomplishing. Goal acceptance is simply

the degree to which individuals accept goals as their own. Goal commitment is the dedication which individuals extend toward reaching the set objective rewards should be linked directly to reaching the goals.
Cont.
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Organisational Behaviour

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Excel Books

Ch-10
Basic Motivation Concepts

Reinforcement Theory and Behaviour Modification Reinforcement theory simply looks at the relationship between behaviour and its consequences. It focuses on changing or modifying the employees' on the job behaviour through proper use of immediate rewards and punishments.

Behaviour modification refers to a set of techniques by which reinforcement


theory uses to modify human behaviour. It relies heavily on the effective measurement of performance and the provision of rewards to employees after they perform at a high level.

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