Prepared by: Darshan Patel Khushbu Shah Minal Khasatiya Harshad Suthar Divyraj Zala

Since ages tablets/pills has been the most preferred dosage form to deliver any medically active substance to human body. These tablets /pills have to be coated for however, a number of product are now coated to provide some functional benefits

1. Sugar coating 2. Film coating 3. Chockleat coating 4. Polymer based coating

Tablet Coating:

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To mask the taste, odour or color of drug. To provide physical and chemical protection To control release of drug from tablet. To protect the drug from the gastric environment of stomach with an acid resistant enteric coating. Facilitate the swallowing of dosage form. Protect the drug from storage environment (Air, moisture and light) To incorporate another drug or formula adjuvant in the coating to avoid chemical incompatibilities. Improve the appearance and provide product identity. Improve product stability. To improve the pharmaceutical elegance by use of special colors and contrasting printing

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Sugar coating is not applicable for the diabetic medicine. Film coating has also lots of disadvantage Poor film adhesion. Poor tablet finish due to high viscosity of coating solution. Uneven surface of finish product. Non-uniform color of finished product Chockleat coating is not applied on the tablet for higher sugar patient . Polymer based coating is some time gives poor effect due to the physiological factors of the body These all coating methods have a higher disadvantage related to its prize. In these type of the dosage form prices become very higher due to its ingredient and its production procedure .

To overcome these problem of coatings and continuously take a same benefits new coated tablets are innovated which are known as the Aqueous Film Coated Tablet. Aqueous film coating is applied as a thin polymeric film to the surface of a tablet.(polymer is water.) Film coating can protect the tablet from light, temperature and moisture, mask undesirable taste or odour, improves the appearance, provide tablet identity, facilitate swallowing control or modified the release of drug. Aqueous film of oral dosage forms has rapidly replaced solvent-based coating for safety, environmental and economic reasons. Since tablet may contain moisture sensitive drugs or excipients, the use of water raise concerns about the physical and chemical stability of the coated tablet.

Minimized weight increased Reduction in processing times Increases process efficiency an output Increases flexibility in formulation A simplified process Ability to apply to wide range of pharmaceutical dosage forms (Tablets, Capsules, Powders, Granules, and Crystal of drugs).

Ankleshvar pharmacy companies

This tablet is having more benefits then current tablets

Is a high quality tablet at lower cost then other competitor so our target are all pharmacy company. Business to Business

we are ignores the market segment differences and goes ahead with 1 single product offer for all segments.

Penetration Strategy
Wide market low cost and high benefits

Tag Line
Low cost high benefits No sugar in Tablet No diabetes in body Value for Money

: Aqueous Film Coated Tablet. quality High Benefit High : Due to the chipper price material use in the production process of coating the prices of the tablets and other suitable dosages forms are become chipper in compare to the current prices of the medicinal dosage forms.

: These product (Aqueous Film Coated tablet) when comes in market, work as a monopolistic in the pharmaceutical field. Not a specific market are captured by these product but whole worlds medical field are captured by these product. : Promotion of the product is by Marketing representative Viral-promotion One business to another business.

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