PILLAIS INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

PRESENTATION ON STORE LAYOUT GROUP 1

GROUP 1
Name
ZAIN SUHAIL JAYA KHEMNANI NIKHIL SUSHEN POOJA SINGH

Roll No
69 90 103 113

STORE LAYOUT
A store layout is the design in which a store's interior is set up. Store layouts are well thought out to provide the best exposure possible. They are designed to create an attractive image for consumers. A well planned retail store layout allows the retailer to maximize the sales for each square foot of the allocated selling space within the store.

FEATURES OF STORE LAYOUT

A store layout should do these three things: 1. Stimulate impulse purchases 2. Make it easy to find goods

3.

Create an Image or a Feeling

Store layout needs to guide the customer silently about where he/she wants to go and for exposing him/her to the entire store offering

TYPES OF STORE LAYOUTS

FREE FLOW LAYOUT

It is an asymmetrical arrangement of merchandise that encourages an unstructured traffic flow.

GRID LAYOUT

A linear design for a selling floor where fixtures are arranged to form vertical and horizontal aisles throughout the store.

RACE TRACK LAYOUT

It exposes shoppers to a great deal of merchandise as they follow a perimeter traffic aisle with departments on the right and left of the circular, square, rectangular or oval racetrack.

SPINE LAYOUT

It is a type of store layout in which a single main aisle runs from the front to the back of the store transporting customers in both directions.

WESTIDE v/s GLOBUS

WESTSIDE Established in 1998 as a part of TATA group. Operated by Trent Ltd. Westside operates in 29 locations across India.

GLOBUS Part of the RAJAN RAHEJA group. Established in 1998, first in Indore. As of April 2012, the chain has 35 locations in 22 cities in India.

WESTSIDE (Inorbit, Vashi)

LAYOUT - Westside
Follows a Race Track Layout Merits 1. Merchandise exposure. 2. Multiple departments visits at once. 3. Loop effect facilitates impulsive buying. 4. Customer familiarity . 1. 2. Demerits Congestion. Limited creativity.

GLOBUS (Inorbit, Vashi)

LAYOUT - Globus
Follows a Free Flow Layout 1. 2. 3. 1. 2. 3. Merits Increases propensity for impulse purchases. Adds to visual appeal. Relaxed atmosphere Demerits Encourages loitering, shoplifting. Increases confusion. Wastage of floor space.

COMPARISON
Globus outdoes Westside in creativity and aesthetic appeal. Westside offers more exposure to merchandise and makes it easier to find goods Westside makes more efficient use of floor space.

Both stores encourage impulsive buying.

THANK YOU!!!