Beruflich Dokumente
Kultur Dokumente
Course Description
The purpose of this seminar is to develop a foundation for consuming, evaluating and producing scholarly research in the complementary domains of business. During the seminar,
we will review the basic concepts, theories, methodology and tools for doing business research. We will pay particular attention to the significant and unique contribution of the research question(s), logical and coherent development of the theoretical-empirical background, appropriate and valid design of the research process, rigorous and complete analysis of the data, and meaningful and insightful discussion of the research findings.
REQUIRED MATERIAL
Zikmund, Babin, Carr, and Griffin (2010). Business research Methods, 8th ed., South-Western.
CLASS STRUCTURE
Class Meetings:
Class will meet once every two weeks. You are expected to come to class fully prepared to discuss the assigned topics.
Participation:
You are expected to make a significant contribution to discussions of all topics.
COURSE ASSESSMENT
Your grade will be determined by your performance based on the following:
Class participation Research project Final exam Total 30% 30% 40% 100%
Introduction to Research Methodology Review of course program and literature, methodology of teaching, expectations on course participants, definition of business research, benefits of business research and framework conditions, scientific method, global business information systems, sources of business information
1
Basic Terminology / Issues in Research Methodology Review of basic terminology and issues in research methodology: theories, concepts, propositions, hypotheses, business research types, planning and design issues in research
Chap. 1, 3, 6
Research Methods for Collecting Primary Data I Review of tools for collecting primary data surveys and interviews and associated advantages / disadvantages Chap. 9, 10
Research problem assignment due
2
Research Methods for Collecting Primary Data II Review of tools for collecting primary data observations and experiments and their associated advantages and disadvantages Chap. 11, 12
Measurements in Research Review of measurement and scaling concepts, good measurement criteria, techniques for measuring attitudes, the questionnaire Chap. 13, 14, 15
Sampling and Fieldwork 4 Review of sample designs and procedures, statistical techniques used in sampling, fieldwork.
Chap. 16,17, 18
Review of preparing data for analysis, review of descriptive statistical tools and techniques, univariate statistical tools and techniques used in testing hypotheses with practical examples
Analyzing Research Data - II Review of bivariate statistical tools and techniques used in testing hypotheses with practical examples, multivariate statistical tools and techniques used in testing hypotheses with practical examples Communicating Research Findings Preparing research results for reports and presentations
Chap. 20, 21