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SOCIAL MEDIA

Prof. Devendra S. Suralkar


devendra_suralkar@yahoo.co.in 9867766647
MMS Department Rajiv Gandhi Institute of Technology.
Off: Juhu Versova Link Road, Versova, Andheri(W), Mumbai-53, Tel : 26707026,Fax :26707026

CONNECTIVISM CONNECTIVISM is a learning theory used in computer science which is based on the premise that knowledge exists in the world rather than simply in the head of an individual.

CONNECTIVISM: It has been dubbed "a learning theory for the digital age", because of how it has been used to explain the effect technology has had on how people live, how they communicate, and how they

CONNECTIVISM

Learning and knowledge rests in diversity of opinions. Learning is a process of connecting specialized nodes or information sources. Learning may reside in non-human appliances. Capacity to know more is more critical than what is currently known Nurturing and maintaining connections is needed to facilitate continual learning.

PRINCIPLES OF CONNECTIVISM

Ability to see connections between fields, ideas, and concepts is a core skill. Currency (accurate, up-to-date knowledge) is the intent of all connectivist learning activities. Decision-making is itself a learning process. Choosing what to learn & the meaning of incoming information is seen through the lens of a shifting reality. While there is a right answer now, it may be wrong tomorrow due to alterations in the information climate affecting the decision.

PRINCIPLES OF CONNECTIVISM

Two billion people are now connected to the internet, & number growing by 200 million a year. McKinsey study finds in India internet contributed 5% to GDP growth in the past 5 years compared with the average 3%for Bric

INTERNET CONTRIBUTION TO GDP

MEDIA is an instrument on communication, like a Newspaper or a radio or TV, so social media would be a social Instrument of communication.

SOCIAL MEDIA

MEDIA is an instrument on communication, like a Newspaper or a radio or TV, so social media would be a social Instrument of communication.

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA sites allow the sharing of opinions & customer experiences on companies, products & services.

SOCIAL MEDIA

SOCIAL MEDIA are media for social interaction, using highly accessible & scalable publishing techniques.

SOCIAL MEDIA

SOCIAL MEDIA uses web-based technologies to turn communication into interactive dialogues

SOCIAL MEDIA

Online Social Media involves: SHARING: Anything can be promoted to everyone (example: DIGG) NETWORKING: Anyone can connect with everyone from anywhere (example: Face book) PUBLISHING: Everyone can publish anything for everyone (example: Twitter)

SOCIAL MEDIA

Andreas Kaplan & Michael Haenlein

define SOCIAL MEDIA as "a group of Internet-based applications that build on the ideological & technological foundations of Web 2.0, which allows the creation & exchange of usergenerated content."

WEB 2.0 TERMS,

this would be a website that doesn't just give you information, but interacts with you while giving you that information.

Web 2.0

Web 2.0 This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar

SOCIAL MEDIA WEBSITES

SOCIAL MEDIA WEBSITES

But the one common link between these websites is that you are able to interact with the website & interact with other visitors.

SOCIAL MEDIA WEBSITES

SOCIAL MEDIA WEBSITES are usually not moderated or censored and customers can critically assess products, companies and services in a positive or negative way.

SOCIAL MEDIA WEBSITES

SOCIAL BOOKMARKING.

(Del.icio.us, Blinklist, Simpy) Interact by tagging websites & searching through websites bookmarked by other people.

SOCIAL NEWS. (Digg, Propeller, Reddit) Interact by voting for articles & commenting on them.

SOCIAL MEDIA WEBSITES

SOCIAL NETWORKING.

SOCIAL MEDIA WEBSITES

(Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups & having discussions.

SOCIAL PHOTO & VIDEO SHARING.

SOCIAL MEDIA WEBSITES

(YouTube, Flickr) Interact by sharing photos or videos & commenting on user submissions.

Wikis. (Wikipedia, Wikia) Interact by adding articles & editing existing articles.

SOCIAL MEDIA WEBSITES

TOP REFERENCES FOR SOCIAL MEDIA:


Sources include wikipedia.org, socialmedia.biz and about.com.

Twitter Facebook LinkedIn YouTube MySpace Digg Mobile Video

SWITCHING TO SOCIAL MEDIA WEBSITES

Yahoo! has been making moves to enter the social media segment. Its Flickr photo-sharing website & 360 social networking site are examples of this.
Google purchased YouTube, a leading online video sharing website.

SWITCHING TO SOCIAL MEDIA WEBSITES

MICROSOFT (MSFT) announced a minority $240 million investment in Facebook in late October 2008, valuing the company at an estimated $5 to $15 billion overall.

SWITCHING TO SOCIAL MEDIA WEBSITES

MICROSOFT

SWITCHING TO SOCIAL MEDIA WEBSITES

SWITCHING TO SOCIAL MEDIA WEBSITES

AOL announced on March 2008 the $850 million purchase of Bebo. At the time, Bebo was the third largest social networking site behind MySpace and Facebook in terms of page views and unique monthly visitors, both key metrics for online advertising

Singer Lady Gaga is hugely popular on Facebook with nearly 24mn fans plus more than 7mn followers on Twitter

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

is considered as a powerful strategy of lowcost promotion through social media channels.

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

Need a self host (Your domain .com) word blog press.

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

Tweeter allows stay tune with pulse of planet, depending on industry & your goals.

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

FACEBOOK: 600 million people

who may be your customers or partners.

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

LINKEDIN: Every fortune 500 Company is represented on Linkedin, 90 million member

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

Social media monitoring Analytical tools. Google Analytics BackTweets Postrank Social mention Are key guerrilla intelligence tools

EASY TO USE TECHONOLOGY ATTRACTS ALL AGE GROUPS

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

FIVE FAVOURITE TOOLS IN INTERNET MARKETING

PARENTS GO HI-TECH TO TRACK KIDS' ONLINE ACTIVITIES

KidZui is one kind of an internet browser that has certain settings that can be installed to monitor your kid's online activities. From keeping a track of the sites your child visited to the people he chatted with, everything can be tracked. Manish Gupta, father of a 12- year-old uses this technology at home. "Myson Ayushman is in the growing age and they come across a lot of social network addictions all the time. They tend to get diverted and open those sites that are not for them to view, see videos that need them to be adults, etc. KidZui has amazing software setting in the normal explorer that can very well keep a note of my son's online activities," explains Manish.

PARENTS GO HI-TECH TO TRACK KIDS' ONLINE ACTIVITIES Somma Bannerjjee, a single mother of two teenaged children says, "I keep track of my children's online activity through a software downloaded from a website called 'Logmein' & have installed it in their laptops. It allows me to watch their online activity in real time without their knowledge from remote access, I also get information about their internet browsing history. I can access their entire computer and check the files, etc, transfer or manoeuver them in their absence. Somebody will have to be there to switch it on for me if I am doing it from a remote computer. Today's tech savvy children will find this software installed in their comp, but then you as a parent and the payer of their bills will have to exercise your authority to tell them it is required for you and they cannot uninstall it without your permission or

ROLE OF SOCIAL MEDIA FOR BRANDING

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer.

ROLE OF SOCIAL MEDIA FOR BRANDING

ROLE OF SOCIAL MEDIA FOR BRANDING

Experts say digital medium is perhaps one of the best early warning systems for an impending crisis

ROLE OF SOCIAL MEDIA FOR BRANDING

The website has a dedicated team of three people who constantly monitor how the brand is perceived online.

DISGRUNTLED CONSUMERS TURN TO SOCIAL MEDIA


Bharti Airtel also recognizes the power of the Internet and more so socialmedia, which allows users to vent almost instantly. "Airtel continuously endeavours to provide multipIe touch points to its Customers to interact with it," a spokesperson said in an email. "While we continue to handle millions of interactions through its various touch points, including tollfree numbers, website & IVR (interactive voice response), social media as a tool has the added advantage of no waiting, no queuing and a seamless service-empowering our customers with another way of interacting with Airtel."

FACEBOOK HIRED FIRMTO SHOW GOOGLE FLAWS

Facebook had hired a public relations firm to highlight supposed flaws in Google Inc's privacy practices but denied it had intended a smear campaign against the search giant.

FACEBOOK HIRED FIRMTO SHOW GOOGLE FLAWS

Facebook, which has taken privacy missteps of its own with users in the past, hired WPP owned PR firm Burson- Marstellar to focus attention on the use of consumers personal information on Google Social Circles, one of Google's less known social networking features.

SOCIAL MEDIA ALTERING ROLE OF BRAND MANAGERS

Today's brand manager's job is like that of an air controller. He has to handle above the line, below the line as well as social media activities to navigate a brand. As a result, today a brand manager is far more important in an organization, explains
Hareesh Tibrewala, Joint CEO of Social Wavelength Social media Management firm. "Now a customer service issue is a branding issue," he adds.

SOCIAL MEDIA ALTERING ROLE OF BRAND MANAGERS

Simeran Bhasin, Marketing head, Fastrack & new brands, says Fastrack's fan page has grown from just 30,000 in January 2010 to about 2,10,000 members at present. "It's not a job that needs one hour a day, we need them to track online trends & we need people who are on the ball."

SOCIAL MEDIA ALTERING ROLE OF BRAND MANAGERS

At present, it uses social Media for its premium products like Bournville & Cadbury Dairy Milk Silk where it has about 12,000 & 10,000 members respectively, & for the rest it still largely uses traditional media like television and radio. Interestingly though, its digital media happens to be its fastest growing in terms of expenditure.

SOCIAL MEDIA ALTERING ROLE OF BRAND MANAGERS

Likewise for telecommunication service provider Idea Cellular, Says Chief Marketing Officer Pradeep Shrivastava, As a marketer our model is to reach out to as many people as we can in a cost effective way. That happens through TV, radio, on ground, and it is not feasible for us to turn that model upside down." Having said that, he adds that he and his brand team use social media for their larger theme campaigns, "Does it deliver a good & strong message - yes. Will it replace mass media? No."

Last year, IPL on You Tube has ended up with more than 54 million views from over 200 countries, making YouTube the largest online cricket stadium in the world.

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