NAME PRATIKSHA.K.

GONDHALI IRFAN HAIDER SULEMAN KHAN DIVYA PUJARI ANDILIP SHAIKH

ROLL NO 11 14 28 40 56

Marketing Mix Parachute OR 4PS Competitors of Parachute Hair Oil Challengeof Rural Market and rural consumer of Parachute Hair Oil. Counterfeit of Brand Rural communication Recommadation

Inception in 1948 by the Mumbai based Mariwala Family- Bombay oil industries ltd. (BOIL) Marico industries in one of the largest FMCG company in India Marico is well known for its brand, Parachute coconut oil.

Parachute is the flagship brand of Marico and consists of a line of edible coconut-oil based hair products. Parachute coconut oil today stands for purity and quality. Parachute is one amongIndia 's Top 100 Most Trusted Brands and is the world's largest packaged Coconut Oil Brand.

 PRODUCT PRICE

PROMOTION
PLACE

PRODUCT: Varieties of Parachute Parachute Jasmine Parachute Aftershower Parachute Therapie Parachute Advansed:

Parachute:

200ml Rs. 39

20ml Rs. 5

Mini a bottle shaped small pack

Parachute Advansed Parachute Therapie Parachute Jasmine Starz Shampoo

Re. 1
80ml Rs. 27, 300ml Rs. 80, 50ml Rs.190, Rs.500ml Rs. 90, Rs. 100ml Rs. 54 50ml Rs. 12, 170ml Rs. 48,

Promotion Print Media - Magazines, 2 day print adds for parachute therapie, news papers. Wall painting Endorsement by celebrities like Deepika Padukone, Diya Mirza, Yuvraj. parachute therapie Sales promotions - 20% extra , festive season promotion Internet Advertising- facebook Mall branding .

Channels Distributors Retailers Consumers Retailers includes - Kirana Stores, Supermarkets, Medical Shops, Co-operative Stores etc. Coverage All India market Urban Semiurban and rural markets - primary focus.

Low Literacy:

There are not enough opportunities for education in rural areas. The literacy level is as low (36%) when compared to all- India average of 52%.

Transportation:

Many rural areas are not connected by rail transport. Kacha roads become unserviceable during the monsoon and interior villages get isolated.

Distribution:

An effective distribution system requires village-level shopkeeper, Mandal/Taluka- level wholesaler or preferred dealer, distributor or stockiest at district level

Mass communication on the platform of caring with mother and daughter theme Marico industries lauch a van campaign The communication strategy on getting women Out of their home to parcipates van campaign Which was aimed excusively for them excusively for them . Result a study by marico showe a 25 % conversion from loose coconut oil usage to parachute pouch

Our group has done a visit to semi-urban area at Asangoan. According to our survey the product parachute hair oil has good impact in that area. The product like paneri,panchratna,parineeta cocoa hair oil which are the spell alike and look alike are available in the rural market along with the parachute hair oil. Though our survey we came to know that the big competitor in rural market of parachute hair oil is himtaaj oil, thanda oil which is cool and refreshing oils. People in rural area buys their hair oils mostly from glosary shop,chemist but people in urban area prefer glosary and malls to purchase their hair oil etc.