PRESENTED BY:-

SUBHASH SHARMA(CHAAP) SURANJANA PAUL(IRRITATING) LIPIKA BAL(BAAL) ADITYA TANDON(GOOLU) ARITRO MAZUMDAR(PAGLA)

A LEADER IN ITS MARKET

BUSINESS CYCLE:Prosperity Phase : Expansion or Boom or Upswing of economy. High level of output and trade. High level of effective demand. Inflation. A high level of MEC (Marginal efficiency of capital) and investment. Recession Phase : from prosperity to recession (upper turning point). Demand starts falling Decline in the output, income, employment, prices & profits Businessmen lose confidence and become pessimistic

Depression Phase : Contraction or Downswing of economy. Fall in income and rise in unemployment. Decline in consumption and demand. Deflation. Overall business pessimism. Fall in MEC and investment. Recovery Phase : from depression to prosperity (lower turning Point). Expansions and rise in economic activities. Demand starts rising, production increases Businessmen gain confidence and become optimistic

RECESSION PERIOD ACTIVITES:-

Falling investment by companies in a recession has a limited impact on Davis Service Groups sales
The purchase of linens were completed before peak summer season. It continually re-allocates production between its plants to make best use of resources It also puts aside or moth-balls when demand is less Empowers managers in local operations Financial experts at the company deal with changes in interest rates and exchange rates Maintained good relations with its bankers Keep its shareholders happy by paying out dividends.

PROBABLE APPROACH BY COMPANIES:Creating confidence in business to encourage recovery. Making people believe that things are getting better. Takeover other business or competitors to enhance product portfolio. Investing in equipment, implementing more efficient processes and reducing costs. Take on new staff

WAYS TO REDUCE IMPACT

DEBT RECOVERY :A business needs to get rid of its debts at the time of recession . and , this is possible by selling off its DEAD ASSETS . example , OLD BUILDING . KEEP ACCOUNT RECEIVABLE TO ITS LOWEST LEVEL :Fetch money from the customers who owe money to the business , as at the time of recession , liquidity saturation is more .

REDUCE DIRECT EXPENSES :Minimise indirect expenses of the business to its lowest level possible , in order to ooze the business situation at the time of recession to a greater extent .

DO NOT EXPAND UR BUSINESS :Recession is not the period for business expansion , infact organisation must change their goal to being more customer friendly . If the existing customers are lost , its difficult to retain them back , and thereby , leading the organisation to a greater downfall . E-COMMERCE FACILITY Facilitaing customers with E-COMMERCE . Features of E . commerce Advertising .