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The Pepsi Cola Company

PepsiCos beverage business was founded at the turn of the century by Caleb Bradham

began in 1898, but it only became known as PepsiCo when it merged with Fruto lay in 1965. Tropicana was acquired in 1998 and PepsiCo merged with Quaker Oats and Gatorade in 2001. PepsiCos snack food operations (Frito Lay.) had their start in 1932. PepsiCo began its international snack food operations in 1966. Until 1997 , it owned Taco Bell, Pizza Hut, KFC.

About Pepsi co..

PepsiCo offers the worlds largest portfolio of billion-

dollar food and beverage brands.

It includes 19 different product lines that each

generates more than $1 billion in annual retail sales.

Our main businesses Frito-Lay, Quaker, Pepsi,

Tropicana & aliva.

We have consumers having nourished food and elite

drinks in more than 200 countries.

We have annualized revenues of nearly $60 billion. PepsiCos people are united by our unique

commitment to sustainable growth, called Performance with Purpose.

PepsiCo was named for the third time to the Dow

Jones Sustainability World Index (DJSI World)

It has also been listed in the fourth time to the Dow

Sustainability North America Index (DJSI North

America) in 2009.

At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.

Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

"PepsiCo's responsibility is to continually improve all aspects

of the world in which we operate - environment, social, economic - creating a better tomorrow than today.

Our vision is put into action through programs and a focus

on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Objectives and Goals :Performance with Purpose At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose.
Our approach to superior

financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability.

PepsiCo Values & Philosophy

Our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.

Our Leadership PepsiCo is a company full of strong, talented individuals starting with the company leadership. Get to know the inspiring people helping lead PepsiCo on its 'Performance with Purpose' journey.
Indra K. Nooyi Chairman and CEO, PepsiCo

John Compton CEO, PepsiCo Americas Foods

Massimo d'Amore CEO, PepsiCo Beverages Americas


Comparision of Market Share for Soft Drinks

Soft drinks Pepsi Coca cola Others Market Share

41% 58% 2%

soft drinks

pepsi coca cola others

Who should Invest In our Company?

Old and middle aged people interested in

retirement funds or college savings. A steady stock holder, Not a risk taker or some one who expects immediate wealth.

Media Strategies
Use the media to attract non-Diet Pepsi users through TV, radio Print adds Advertise Diet Pepsi during warmer months May September The target audience will be exposed to Diet Pepsi commercials for 10 Wks

Target market
The target market of Pepsi is mostly young people

of ages between 14 & 30. And also target hotels, restaurants, schools, universities and stores. In short generation-y is target market of Pepsi

PepsiCo In India
PepsiCo entered India in 1989 and in a short period of 20 years has grown into the largest and one of the fastest growing food & beverage business in the country. PepsiCo Indias growth has been guided by PepsiCos global vision of Performance with Purpose. This means that while businesses maximize shareholder value, they have a responsibility to all the stakeholders including the communities in which they operate, the consumers they serve and the environment whose resources they use.

Large Investor
One of the largest US multinational investors in the country with an investment of over $1 billion, PepsiCo India provides direct and indirect employment to over 1,50,000 people across the country. Its beverage and snack food business is supported by 36 beverage bottling plants, (13 company and 23 franchisee owned) and three food plants. PepsiCo Indias diverse portfolio includes iconic brands like Pepsi, Lays, Kurkure, Tropicana 100%, Gatorade, Quaker and young but immensely popular and fast growing brands such as Nimbooz and Aliva.


PRODUCTS Mix ( foods & beverages )

Beverages mix: 1. Carbonated categories:

Fun for you portfolio ( Pepsi Cola, Diet Pepsi )

2. Non-carbonated Better-for-you and Food-for-you portfolio ( Tropicana series )

Carbonated Drinks Categories

Pepsi Diet Pepsi Caffeine Free Diet Pepsi Diet Pepsi Max Jazz Diet Pepsi Diet Pepsi Lime Diet Pepsi Vanilla Pepsi Wild Cherry Diet Pepsi Wild Cherry Pepsi ONE Mountain Dew Diet Mountain Dew Mirinda Slice Aquafina Aquafina Alive Aquafina FlavorSplash Aquafina Sparkling

Non-carbonated Drinks Category

Tropicana Pure Premium juices Tropicana Twister juice drinks Tropicana Smoothies Tropicana Pure Tropics juices Dole juices (License) Tropicana 100 juices Naked Juice

1. 2. 3. Company has a very established name and a good reputation. Pepsi has large market share than its competitors. As the target customers of Pepsi is young generation, so Pepsi has more brand loyal customers. 4. Pepsi is an international company and it has a very strong position internationally. 5. The environment of factory is very good and attractive. 6. Pepsi spends a lot of budget on its advertising. 7. Pepsi has a very vast distribution channel and it is easily available everywhere. 8. Employees are also motivated. 9. Pepsi offers many discount schemes for customers time to time. 10. Pepsi Cola is sponsoring sports, musical concerts, walks.


1. 2. 3. 4.


6. 7. 8.

Pepsi does not offer any sort of incentive or discount to its retailers. Pepsi target only young customers in their promotions. Pepsi tin pack is not available in far off rural areas. Pepsi is not considering many potential outlets like hotels, college canteens etc. Unavailability of all products of Pepsi at the same time at the same outlet. Offering low margins to its retailers Political Franchises Not all the PepsiCo products bear the company name


1. 2. 3. 4. 5.

6. 7. 8. 9. 10.

Demand of Pepsi is more than its competitors. Increase in population Company may start entering rural areas also. The company may also diversify its business in some other potential business. Increased interest of people in musical groups, cultural shows and sports has provided an opportunity for Pepsi to increase its sales through them. Increasing demand of beverages among young generation will increase growth rate in this industry. Usage of products among target market consisting young generation has been increasing day by day. Changing Social Trend Distribution of snack foods Diversification


1. 2.

4. 5. 6. 7. 8. 9. 10.

Tough rivalry among competitors Cola drinks are not good for the health so the awareness level of the people is in creasing which is a big threat to the company. Economic downfall might bring meaning full damages. Government regulations Law & order situations of the country Non-Carbonated Substitutes Political Instability Threat of Labor Strikes Shortage of resources Shortage of electricity

Human Resource Management

Steps involved in Selection Process

Training process of PepsiCo India

They hired 300,000 entrepreneurs, dreamers, doers, rainmakers and shakers. Every minute of every day on the job, they encourage them to be the best at whatever theyre doing and whoever they are. Stretch assignments, early responsibility, job rotations and awesome mentors are just part of what makes the real world at PepsiCo an unbeatable training ground. Eighty percent of PepsiCo executive team was promoted from within.


Finance Human Resource Management Marketing

~Anshul Samre ~Ritika Mundra ~Suyog Chopra ~Shahvez Khan ~Satyawan Maharana

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