Intellectual Property

Copyright Law protects original works of authorship i.e.,

literary works, musical works, dramatic works

Patent Law protects new, useful inventions and processes

Trademark Law protects words, names and symbols used by

manufacturers to identify goods or services

Trade Secret Law protects valuable information, not generally

known, that has been kept secret by its owner.
 Exclusive Rights of Copyrighted Work

Reproduction Right Right to copy, duplicate or

transform work in a fixed form.

Modification Right Right to modify work or to create a

new work.
Public Performance Right to recite, play, or show the
Right work in a public place or through
transmission. Does not apply to
sound recordings.
Public Display Right Right to show a copy of the work
directly, by film or television in a
public place or through transmission

Moral Right Limits modification or use of the

authors name without permission.
 Copyright Law

Copyright law protects works for a certain

period of time. This protection must be
renewed. If it is not, then the works fall into
the public domain.

This means you can use the work and you

dont have to pay the artist royalties.
However, you still must credit them.
 Types of Copyright Infringement

Direct Infringement includes wholesale

reproduction and distribution of copyrighted works.

Contributory Infringement knowingly encouraging

infringing activity.

Vicarious Infringement violation occurs when

operator has the ability to supervise users, but chooses
not to for financial benefit.
 Fair Use: An Exception to the Rule

Fair use is a doctrine in United States copyright law

that allows limited use of copyrighted material
without requiring permission from the rights
holders, such as for commentary, criticism, news
reporting, research, teaching or scholarship.
 Fair Use: An Exception to the Rule

(1) the purpose and character of the use, including

whether such use is of a commercial nature or is
for nonprofit educational purposes;
(2) the nature of the copyrighted work;
(3) the amount and substantiality of the portion
used in relation to the copyrighted work as a
whole; and
(4) the effect of the use upon the potential market
for or value of the copyrighted work.
 Myths on Internet Copyright Infringement

Finding something on the net means it is okay to

copy without getting permission
When someone puts something on the net it
means they want you to use the material, and
therefore you can do anything with it.
Its okay to copy material of a website without
getting permission.
Its okay to use copyrighted material on a
personal website as long as there is no fee to visit
the site.
 What are the issues surrounding

Napster/Limewire/BitTorrent?
Fan fiction?
 Blog

What is a blog?
 Blog
Blog is short for Web log.
A Web site that uses a dated log format,
usually with the most recent addition at
the top of the page and contains links to
other Web sites along with commentary
about those sites.
 History of blogs
Began in 1992 with Whats New Web site.
Just a catalog of new Web sites.
http://www.w3.org/History/19921103-
hypertext/hypertext/WWW/News/9201.html

December 1997 Jorn Barger coined the term

weblog in his Robot Wisdom Weblog
 History of blogs
In 1999, there were 23 blogs.

By October 2000, there were 5,500 and adding

300 new blogs a day.

By 2002, there were 750,000 bloggers just on

Blogger alone.
 History of blogs
According to BlogPulse, there were 126
million blogs in 2009.

China Internet Information Center says there

were 72.82 million Chinese blogs and 47
million authors in 2007.

Today, we think there are more than 300

million blogs in existence and up to 5 million
posts a day.
 Blogging basics
Date header: The date the post is written. Posts are
generally presented in reverse chronological order
(most recent first).

Title: Each post is given a title. This is a pithy phrase, a

pun, or even a series of symbols.

Time stamp and/or permalink: The time the post is

uploaded to the blog. The time stamp often is a link to
a permanent page just for this post. This allows other
bloggers to link to a post.
 Blogging basics
Post: A word, sentence, paragraph or essay, with links
and names and current news. Key words and names
are often highlighted in boldface, which makes the post
'scannable' (the usability gurus at Useit.com tell us that
online readers don't read - they scan a page).

Author nickname: The name or nickname of the

person who wrote the post. For blogs written by one
person, the author is often left off (because the author
identification can be found in an About page). For
collaborative blogs, the author helps to differentiate
contributors. The nickname can also be a link to a page
of all the authors posts.
 Blogging basics
Category: Individual postings are often labeled as part
of a category.

Comments: A software feature that allows readers to

leave their own comments and reactions to the
authors post.

TrackBack: A way for one blog post to link to the post

of another blog. In other words, one blogger can write
about the content of another person's weblog, and the
two posts are linked in a web.
 Blog writing guide

Do your research. Dont ever report anything you

dont KNOW to be a fact. Research topics you are
writing about. Verify everything before hitting publish.
When in doubt, check it out!

Organize your thoughts. Jot down the important

points you want to make and arrange them in the
order you want to make them. Eliminate any ideas that
are not directly related to these points.
 Blog writing guide

Use short sentences, even shorter paragraphs.

Theyre easier to read and understand. Each sentence
should have one simple thought. More than that
creates complexity and invites confusion.

Use simple words. You are writing to be understood

not to be impressive. Simple words work better than
big ones.

Be specific. Get to the point. Say what you mean. Use

specific nouns.
 Blog writing guide

Write in a conversational style. Write as if youre

talking to a friend (a friend who corrects your
grammar).

Be clear. This may be the most important rule of all.

Look at your writing with an objective eye. Consider
what might be misunderstood and rewrite it. Find
what is irrelevant and delete it. Notice what is missing
and insert it.
 Blog writing guide

Use links and media wisely. Dont overload your

readers. Every post doesnt have to have a video,
slideshow, podcast, AND picture. Pick and choose that
which is appropriate for the post at hand. Double
check your links and media.

Do use tags, trackbacks, & widgets. Blogging is a

social media. You are going to have to act as your
own hype man. And you need to link to your cohorts.
Tags, categories, trackbacks, blogrolls, Facebook,
Twitter, theyre all a way for you to find and be found.
 Blogging services

WordPress (What we will use)

Blogger

Live Journal

Movable Type

TypePad
 Blogging tools and widgets
Tags & categories post classifications
RSS feeds (Really Simple Syndication)
Links (Blogroll) list of related blogs
Technorati Blog directory
Scribd Document embedding service for blogs
Zemanta Plugin for blog construction
 Advanced blogging tools
Poll Daddy polling
Podomatic podcasting
CoverItLive Interviews, Q&A
Ning create your own social network
Publish2 create your own news wire
GreaseMonkey create your own code
 Internet by the Numbers
http://www.internetlivestats.com/internet-users/

http://www.internetlivestats.com/total-number-of-
websites/
 Social media (a.k.a. Web 2.0)

What is it?

Is it the same as blogging?

Social media
 Social media

Facebook/MySpace/Friendster/Classmates

Twitter/Tumblr

LinkedIn

Instagram, Flickr, Photobucket

 Social media tools
Delicious social bookmarking
Digg user reviews of web content
Newsvine News linker
Reddit News linker
StumbleUpon website recommendations
Aggregators
Hootsuite, RebelMouse, Flipboard, Glossi, Flavors.me
Finders
Pipl, PeekYou
 Blog Assignment
Topic that is INFORMATIVE
No diaries or band altars
Good topic is multimedia production!
At least 20 posts, which will include your podcast due
on same day.
Must use at least one type of media with each post:
picture, sound, poll, embedded document, embedded
video. MUST ATTRIBUTE!!! NO PLAGIARISM!!!
Must categorized each post and include tags.
Must include a blogroll, an RSS feed, your RSS feed,
Twitter/Tumblr feed, and a Flickr/Instagram gallery
Keep it conversational but dont get sloppy with
grammar. Comment on each others blogs