GROWTH VS STRATEGY

BIG SPACESHIPS BIG DILEMMA! LETS UNDERSTAND THEM AND HELP THEM
KRISHNA VENI NISHANT SAVITA SUNDEEP

INDEX
BUSINESS MODAL OF BIG SPACESHIP

MICHAEL LEBOWITZ & BIG SPACESHIP

REASONS WHY BIG SPACESHIP WANTS

GROWTH CHALLENGES WHEN THEY CHOSE GROWTH OVER STRATEGY OUR VIEW SOLUTION

BUSINESS MODAL OF BIG SPACESHIP

Focus on innovation and follow a distinctive model

of engaging with clients. Work should speak for itself. More inclination towards discrete high profile tasks unlike traditional full service advertising agencies. No middle management No outsourcing of work at any stage unlike other ad agencies. Design till development is done in-house

MICHAEL LEBOWITZ & B SPACESHIP

Michael Lebowitz Founder & CEO of Big spaceship.

Along with Daniel Federman (2000) Major in film studies. A very good executive, a good boss but weak in delegating responsibility. Big Spaceship A digital marketing agency. Staff size 50 Structure of the staff reorganized from functional to team. Reputed for delivering customized service to clients. Specializes in interactive marketing & communication.

REASONS FOR DESIRE TO GROW

Revenue

Sustainability

CHALLENGES
When organization is intrinsically innovation driven,

growth and quality may not go in tandem. Alignment of organizational design, human resources, culture, and competitive strategy in a growth-oriented and human-capital-intensive company.

OUR VIEW
GROWTH
ADVANTAGES More revenue

STRATEGY
ADVANTAGES More independence, flexibility to

Better talent management

Business continuity Better risk management in case

project insights & implement.

firm diversifies.
DISADVANTAGES
Too much emphasis on growth can

DISDVANTAGES Unable to get quality people at

disrupt quality output

higher positions as they are expensive. Funding problems going public implies disparity in service to shareholder and client

Why should BigSpaceship Grow?

As of August 2008, it had roughly 50 employees.

As of 2012, it still has roughly 50 employees.

Has won numerous achievements, done cutting-edge

websites. Has the potential to grow. Innovation driven culture. Too many opportunities to offer. End-to-end solutions provider. It is more flexible compared with traditional adagency. It was turning down 80% of the work.

Why should Big SpaceShip grow?

Recruiting & retaining people of an appropriate

caliber was persistent challenge for BSS Emphasis on innovative work for every project translated into low profit margin. In a small company there are small number of gradations & talented employees, denied a chance of advancement may quit. To ensure sustainable revenue growth it had to generate right kind of business & expand their scope of services.

Why should BigSpaceship Grow?

Only 50% of work came directly from clients. People in his inner circle strongly feel that the firm

has value and raising funds shouldnt be an issue. Growth offers flexibility. It reduces chances of talented employees from quitting. Key players were juggling many roles.

How should BigSpaceship Grow?

Expand scope of services to generate stable source of revenue.

Eg:- PR services, media buying and planning, SEO Initiate training programs. This has the dual benefit of infusing culture and producing talent at lower costs. Continue to remain honest, but give what the customers wants. Dont be picky unless there is a resource constraint. Expand gradually. Ensure a key player is responsible for infusing culture in a new setup. Identify investors who share his ideals of innovation and form a partnership. Alter key business practices. Lebowitz should use his people skills and brand to focus more on client interaction rather than micromanaging activities.

How should Big Spaceship grow?

Work with freelancers on smaller projects. Should be flexible and learn to embrace different cultures. Instead of avoiding holding companies, learn to

collaborate.

THANK YOU