Company Name

HOTEL NEW PALACE PRODUCT OF TUNGA INC.

GROUP MEMBERS:

Mission Statement
The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant We will meet this goal while trying to consider; 1) the effect of our products on the health and well being of our customers (and our staff), 2) the impact that our business practices and choices will have on the environment.

VISION STATEMENT

EXECUTIVE SUMMARY
TUNGA INC. is a company which has a goal to acquire local as well as global market share through low price, dominant selection of products, competitive variety of services including the customer care service, friendly environment which inturn will bring the customer satisfaction and revenue to the company.

Company TUNGA INC. is an hospitality industry and is jointly formed by MR. V.K. LAXMAN a a former head chef fo ASIAN HOTLE Mumbai and his wife MRS. LAXMAN.

.MR. LAXMAN is establishing this firm as a growth-oriented endeavor in order to supplement his retirement, he came up with the idea of Restaurant with theatre, where in people can came to watch a movie in addition to which they can enjoy good quality food n relax also.
Product and services Restaurant will be offering a menu of food and beverages with a distinctive image .our restaurant will provide healthy (low-fat, low cholesterol, natural ingredients), flavorful, and familiar. Our goal is to create the image of light satisfying and still nutritious food.

Market Company has observed that there is no any restaurant in the proposed area, so by executing such a concept in that locality the co. will be able to grab the potential customers. Therefore, management believes this may be a good time to get into the industry and gain market share.

General information about the plan

TUNGA INC. mainly associated with the restaurant industy, has planed to open a restaurant with theatre in the kalamboli, near MGM COLLEGE. It will be a restaurant cum theatre concept where in people can watch a movie and they can have food also at minimal prices.

It will be a multispeciallity restaurant along with multiscreen theratre.

Alos it will provide a customer care center through which people can book ticket and can place order for food well in advance. Customers can do the above thing through companies website also.

Project description

Opportunities
Company has the opportunity by opening restaurantcum- theatre in the area where there is no such option available for the customers. In nearer area colleges , schools , residential societies are there , so company has an opportunity to grab those customers.

Commercial foodservice which will be serving students directly in the nerarby hostels.

The Target Market

The market TUNGA INCs products covers a large area of diverse and densely populated groups. It is also an area known for and catering to the demographic group we are targeting. As the proposed concept will be near by to college , school, as well the locality, the targeted customers would be Local population in the nearby locality Colleges and Universities , as the restaurant will be providing the mess service also , the students who lives in PG, or in hostels would also be our customers.

As the restaurant will be on edge of the express highway the people who travel are also be the target for the co. Local businesses Workers at Taloja industry

Competition
As the co. is undertaking such a collaborative plan , company will not have huge competition at initial stage unless and until there is an entry of substitute or new innovation in the area. Yes , the restaurant will have a bit competition from little world mall,at kharghar.. But as it doesnt have same concept the intensity of competition will be less A bit competition will be there from mcdonald as they have two outlets in nearby area. Besides, Our aggressive plans give us an advantage to create a good market share before the competition can adjust or similar concepts appear.

Competitive Strategy
There are three major ways in which we will create an advantage over our competitors;

innovative and aggressive service options.

Entry where no such plan exist Minimal movie tickets and food price

Our restaurant will be the only restaurant among all the competition which focuses the entire menu on healthy, low-fat cooking. Each of the competitors offers at least one "healthy" selection on their menu.

Our customer care services, as well online registration facility Special discounts in festive seasons.

Once the customer will tried the restaurant, their experience will be reinforced by friendly, efficient, knowledgeable service.

Marketing Plan & Sales Strategy

Market Penetration low price of both movie tickets and foods. So that we will be able to recover initial cost of our bussiness. In addition, $10,000 has been budgeted for a preopening advertising and public relations campaign. Marketing Strategy Focusing on the unique aspect of the product theme (restaurant-cum-theatre) through Print media -- local newspapers, magazines and student publications Broadcast media -- local programming and special interest shows

 Direct mail -- subscriber lists, offices for delivery Misc. -- yellow pages, charity events A public relations firm has been retained to create special events and solicit print and broadcast coverage, especially at the start-up.

Operation plan
Facilities & Offices The restaurant at panvel express highway in a 2400 Square foot space. The licenses and codes' issues are all in order. New equipment and dining room furnishings and the screen for theatre will be purchased and installed by the general contractors. Hours of Operation The restaurant will be open for lunch and dinner 7 days a week. Service will begin at 11:00 AM and end at 11:00 PM.

Employee Training & Education

Employees will be trained not only in their specific operational duties but in the philosophy and applications of our concept. Systems & Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. . Food costs and inventory control will be handled by our computer system and checked daily by management. For theatre team of experts will be there to look after and provide necessary and required technical assistance.

Benefits of the business to the community

As earlier stated our emphasis will be providing good quality of product to our customers , so the customers will be experienced luxury with minimal cost. Apart from that co. will undertake garbage elimination plan in the nearer area as a part of its responsibility towards society.