Introduction

It was started in 1970 by Khorakiwala family Current retail network-15000 stores across country Have 558 shops in 38 cities

Franchisee Model

Monginis - Brand owner

Monginis -licensed manufacturer

Monginis -Retailer & custodian of local brand

Procedure of getting the franchise

Application to Company Company does survey once the proper survey is done company gives the franchise Franchisee has to pay refundable deposit of 1lakh & franchisee fee 50000 interiors have to be done accordingly

Reason behind taking the franchise

No cake shop available in vicinity Monginis as compared to other brands is well known

Market Research

Visited other outlet Consumer behaviour Survey {quality of the product}

Sources of funds

ownership Bank loan{ 6 lakhs } Personal savings { 2 lakhs } Total funds required was 12 lakhs

Manpower requirement

Manpower required is very low 6-8 people are required

Registeration & licenses required

Shop act license Food license TMC license