STYLO

HISTORY
STARTED IN 1974 FOUNDER MR.AZHAR SIDDIQUI STARTED WITH THE AMOUNT OF RS.175 AT ANARKALI BAZAR (OLD NAME BANO MARKET)

 IN EARLY 1980S ,MAZHAR SIDDIQUIE AND JAVED SIDDIQUIE JOINED STYLO AND LEAD IT TO THIS SUCCES IN EARLY 2000, THERE TWO YOUNGER BROTHERS NAMELY MUNAWAR SIDDIQUIE AND SAJJAD SIDDIQUIE JOINED STYLO

MISSIONS OF STYLO
TO BECOME LEADING BRAND OF PAKISTAN EXISTANTLY HAVING 72 OUTLETS AND THEIR MISSION IS TO OPEN MORE THAN 100 BRANCHES UPTO 2012 WANT TO BECOME INTERNATIONAL BRAND BY OPENING THEIR OUTLETS IN AFRICA AND U.A.E

VISION
TO BECOME THE NUMBER ONE SHOE BRAND OF THE WORLD

STYLOS OBJECTIVE
OBJECTIVE OF STYLO IS THAT DESIGNER SHOES COULD BE ACCESSIBLE BY EVERY PERSON BELONGS TO ANY CLASS

REGIONAL OFFICES
HEAD OFFICE IN LAHORE REGIONAL OFFICE IN KARACHI

MARKET SHARE
30% MARKET SHARE IN PAKISTAN 20 25% MARKET SHARE IN KARACHI

PRICING POLICIES
ACCORDING TO THE MATERIAL USED MAKE PROFIT MARGIN AROUND 15 -20% AFTER TOTAL COST DEDUCTION SHOPS ARE DIVIDED IN CLUSTER a) A CATEGORY (TARIQ ROAD, ZAMZAMA AND CLIFTON) b) B CATEGORY (NORTH NAZIMABAD AND HYDERI) c) C CATEGORY (MILLENIUM AND K.D.A )

TRANSACTION POLICY ALWAYS DEAL IN CASH, NO INTEREST IS INVOLVED IN TRANSACTIONS

DISCOUNT POLICIES
10% DISCOUNT AT FASHION ID CARD 51% DICOUNT IN ANNUAL SALE SCRATCH AND WIN

TARGET CUSTOMER
MAINLY TARGET TEEN AGE GIRLS FORMAL SELECTION OF SHOES

VARIETY
HIGH HEELS FOR WOMEN AND GIRLS COAT SHOES FLATIES PUMP (FIRST INTRODUSE BY STYLO) LONG BOOTS ACCESSORIES I. HAND BAGS II. JEWELLARY

SWOT ANALYSIS

MARKETING CHANNELS
PRINT MEDIA BILLING BILL BOARDS PUMPHALETS ELECTRONIC MEDIA INTERNET AND TV CHANNELS WRITTEN ADDS

ADVERTISMENT AND PROMOTIONAL ACTIVITIES

FOR DIFFERENT REGIONS OF PAKISTAN PROMOTIONAL ACTIVITIES ARE SAME

PROMOTIONAL ACTIVITIES
SPONSORED DR. SHAISTAS MORNING SHOW SPECIAL WEDDING SEASON COLLEGE ACTIVITIES FOR EXAMPLE; IN DOW, AQWA COLLEGE S STYLO MADE CANTEENS AND DID OTHER THINGS TOO.

ENVIRONMENTAL FACTORS
INTERNAL ENVIRONMENT FACTORS EXTERNAL ENVIRONMENT FACTORS

ECONOMIC CULTURAL POLITICAL

CHALLENGES WHICH STYLO FACING

TASTE AND TREND CHANGE TO BEAT WALKEASE AND FLATEASE TO MEET NEW DEMANDS

SOCIAL RESPONSIBILITY STYLO CONSIDERS

CONCLUSION
STYLO IS THE BRAND WHICH MAKES ITS OWN PALCE IN PAKISTANI MARKET ONLY BECAUSE OF THEIR HARD WORK AND SERIOUSNESS TOWARD THEIR MISSIONS