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Business Intelligence
Business intelligence (BI) is a business management term which refers to applications and technologies which are used to gather, provide access to, and analyze data and information about their company operations. Why Business Intelligence ?
BI systems can help companies develop a more consistent, databased decision making process for business decisions (avoid "guesswork" ) BI systems can enhance communication among departments, coordinate activities, and enable companies to respond more quickly to changes (e.g., in financial conditions, customer preferences, supply chain operations, etc.). BI system that are well-designed and properly integrated into a company's processes can improve company's overall performance.
Dimensional Model
Access to the business data reporting purpose Not transactional analysis purpose Cube or Star Schema or ROLAP
Dimensional Model
ORDERS
Time key Product key Customer key Sold amount Units sold Cost amount
Time Dimension
Time key Day of week Month Quarter Year
Product Dimension
Product key Description Brand Category
CustomerDimension
Customer key Customer name Region State Country
Dimensional Model
Fact Table
Dimension table
Star Schema
The result is refereed to as a star schema, as the dimensions arranged around the fact table resemble a star!
From Wikipedia
Star Schema is also called a Cube or a Multidimensional Cube. The fundamental structure for data in a multidimensional (OLAP) system. A cube contains dimensions, hierarchies, levels, and measures. Each individual point in a cube is referred to as a cell.
Cube
Source: http://www.sdgcomputing.com/glossary.htm
Introduce Hierarchies
Offline Sales
2345234
2345234
3434
2345234
May 2008 June 2008 Online Sales Internet Text Message Offline Sales 23456234 21110611 234623 2345234 5235 3403 1832 2345234
Catalog
In Store
2110711
234523
1524402
820832
1374
2060
2110711
234523
Online Sales
Internet Text Message
Apparel Type 2
SKU 934785 Year 1 Quarter 1 Month 1 Month 2 Month 3 Quarter 2 Month 4 SKU 90348 SKU 348907
Offline Sales
Catalog In Store
Warehouse
Online Analytical Processing (OLAP) = philosophy Relational OLAP (ROLAP) = reality
Supports standard SQL Supports foreign keys Supports Referential Integrity Supports open systems
OLAP
Online Analytical Processing
Answer Components
Informatica Repository
DAC Repository
DAC (Data Admin Console): Administer, Monitor, Control Data Warehouse Processes
DAC Server
Native DB Libraries
JDBC
Data Warehouse
Oracle Answers
Ad-hoc data exploration True business user self sufficiency Create, modify and author analysis, pivots and dashboards
Dynamic problem/opportunity detection and notification Automated analytic workflows and processes Tailored delivery for wide range of mobile devices Schedule & distribute enterprise-class reports Sophisticate pixel-perfect report layout controls
Oracle Delivers
Key Terms
Subject Areas
SUBJECT AREA
Folders
FOLDERS
Filters
REPORT
DIMENSION
FACT
Key Terms
BI Presentation Catalog
Personal and Shared Requests Personal and Shared filters Interactive Dashboard Snapshots of requests Static and reviewed offline Displays content from request Allows interactive modification for personal use
Briefing Books
Dashboard
OBIEE Advantages
Oracle OBIEE Advantages
Ability to connect to any data source on any platform Ability to merge data from multiple sources Presentation Services (PS) Answers and Dashboards Delivers/ibots BI Publisher OBIEE Administrator Pre-Packaged content (BI Applications) Oracle Warehouse Builder license is included
Limitations
Oracle OBIEE Limitations
Expensive Difficult to administer and maintain and use Additional servers and hardware Limited Analytical functions