ASHWINI MOHAN

An

interest group that endeavors to influence public policy and especially governmental legislation, regarding its particular concerns and priorities.
Here it refers to - A wide range of more or less informal , but often organized pressure groups which seek to influence directly what the media do.

To set limits to what the media publishes. -They complain on a range of issues like : Matters of morality , political bias .
They want the media to be sensitive and positive to the minority communities including ethnic groups, women, homosexuals and vulnerable groups like children , poor , disabled , homeless people and the mentally ill.

 Shah

Rukh Khan was forced to remove the word 'Barber' from his film Billu Barber after the Hairdressers and Salon Association found it objectionable.

section in the country was upset at the use of the line in the movie Aaja Nachle Bole Mochi Bhi Khud Ko Sunhar - it means that a shoe mender (Mochi) is claiming to be a gold smith (Sunhar).

The most effective advocacy groups were those whose goals were more compatible with the TV network system and whose strategies were fashioned with a keen sense of how the system functioned

 It

is the general tendency of the Media to try and please as many of its advertisers and audience so as to avoid hurting its minorities or encouraging anti social activities.

"What we need is a more complete, more sensitive portrayal of world, national and local events. That can't be had without a representative news staff and news management. That can't be had if the media continue to use words that denigrate the experiences and perspectives of minorities.

 Advertising

bias : when stories are selected or slanted to please advertisers. Corporate Bias :when stories are selected or slanted to please corporate owners of media. Mainstream bias :a tendency to report what everyone else is reporting, and to avoid stories that will offend anyone. Sensationalism :bias in favor of the exceptional over the ordinary, giving the impression that rare events, such as airplane crashes, are more common than common events, such as automobile crashes.

 Yves

Colon, the interim director for the multicultural program, addressed the debate regarding the Dictionary of Cautionary Words and Phrases. The purpose of the dictionary he said, is simply to make journalists think twice before using a particular word or phrase in a certain context

 British

Sociological Association prohibit words such as 'civilization' because 'the word derives from a colonialist perception of the world... and is full of implicit value, assumptions and ignorance of Third World history'. The word 'primitive' is also opposed since it 'implies an ignorance of many nonindustrial peoples'.

Thank you

The content of the news media always reflects the interests of those who finance the press There are different kinds of media and different kinds of paymaster. The most important now (keeping aside the paying audience) is the media owners and advertisers.