Prepared ByAJAY PRATAP YADAV

Introduction
Vodafone Group is a British multinational telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's secondlargest measured by subscribers (behind China Mobile), with over 439 million subscribers as of Dec. 2011. Vodafone owns and operates networks in over 30 countries. Listed in NASDAQ, London Stock Exchange, It is public limited company. A telecommunication giant around the globe. It was founded in 1991. Key people :Gerard Kleisterlee (Chairman) Vittorio Colao (CEO)

1992 Entered India with Max Group

2007 Acquired by Vodafone & Re-branding

2009 Introduced Zoozoos

2000 Acquired Essar

2005 Turned Pink

2011 Vodafone 3G campaign

2001 Introduce orange Hi Campaign

2003 Introduced Pug Cheeka

Now: Vodafone Delights

HUTCH CAMPAIGN

The Hutch network was personified as the adorable pug dog following the cute little owner

TV
Wherever You Go Our Network Follows You ADS
HUTCH PUG.wmv

CELEBRITY ENDORSEMENTS
Rahul Dravid- to attribute trust and dependability to the Hutch Brand Irfan Khan

OUTDOOR
Hoardings

Billboards

REBRANDING CAMPAIGN- Brand Transition

CHANGE IS GOOD HUTCH IS NOW VODAFONE

LOGO CHANGE
Red: For the passion and spirit. Rock Solid: dependable and empathetic Restless: always challenging to improve and being funny.

TV
24 Hours Road Block ON Star TV Network The commercial shows Hutch dog moving out of pink house and moving into red house.

Print
Supplementary with TV ads across all main newspapers

Internet
Website Makeover from pink to red

Outdoor
Message appeared in 150 towns & in 400,000 shops Hoardings, billboards& kiosks

Radio
New jingle- New upbeat version of the same Hutch sound

HUTCH TO VODAFONE.wmv
The tagline Hutch is now Vodafone was translated in multiple

languages

 Competitors in Market

4 Ps
Product: A product with many different features provides customers with opportunities to
chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information and soon view video clips and send video messages.

Vodafone live! provides on-the-move information services.

Place:

Vodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People are on hand to ensure customers needs are matched with the right product and to explain the different options available.

Price: Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly price plans are available as well as prepay options. Phone users can top up their phone on line.

Promotion
Vodafone works with icons such as Zoozoos & Pug to communicate its brand values. Uses above the line promotion. Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafone's stores, its products and its staff all project the brand image. Vodafone actively develops good public relations by sending press releasest national newspapers and magazines to explain new products and ideas.

 ADVERTISMENTS..

HAPPY TO HELPVodafone Customer Care Service

Symbolize a mobile phone customer care service as willing and eager to help as the little pug

Vodafone is trying to make a emotional attachment with customer, always happy to help its customer.

By this advertisement Vodafone is spreading how much this company care for their customer.

Vodafone kick-started Happy to Help, in Kerala, to help bring relief to commuters during heavy rains. Vodafone ushers were stationed with huge umbrellas at major railway stations in Kerala to help people to and from the platforms.

Vodafone organize education workshops to spreading information. A Customer education workshops is going to be held in 2012 at Mumbai on 19th Sept.

Vodafone organize events in different malls to attract customers and be friendly with their customer.

We all know that bad network is the biggest hurdle for any telecommunication company. By this advertisement Vodafone is showing that Vodafone has a excellent network any where either we are in office or playground.

Vodafone use different unique ways to promote them. Airtel is the biggest competitor of Vodafone and it used a big balloon to promote in public place. Vodafone use the air bag seems like a aeroplane to attract customer.

MOBILE PHONES ARE BECOMING AS INDISPENSIBLE AS WATER

Vodafone totally automated mobile Phone vending machine Innovation Award at the annual UK Technology innovation and Growth award

Date : 28th October, 2007 Prize Money = $ 160,000 Celebrity Marathoner : Javed Jaffrey

Vodafone Introduce ZOOZOO..

Days before Zoozoo

Pug was the mascot for vodafone Taken over from Hutch IPL 2008 had Vodafone going in Pug for its Happy to Help service

PUG to ADULTS to ZOOZOOS

Need identification
Value Added Services of Vodafone needed more promotion ZooZoo was the perfect way to spread awareness Value Added Services is considered a cash cow for cellular companies IPL season 2 had lot of scope to be taken advantage

Introduction
Zoozoos: Advertisement characters promoted by Vodafone during the India Premier League Season 2 (IPL) Campaign to communicate the Value Added Services offered by the company The ads were created by Ogilvy & Mather, an agency under Executive Creative Director, Rajiv Rao, South Asia.

RESULTS
Videos had 3 million hits in 3 weeks Most watched viral videos for 2 weeks 88% awareness of the re-branding, a day after 24 hour road block on Star TV network 327, 660 fans on the Facebook fan page

Zoozoo Merchandise

 Vodafone Launched 3G Superman..

VODAFONE THE 3G SUPERMAN

TEASER ADS

Vodafone posted interesting message on their Facebook page which indicated a campaign that featuring ZooZoos describing about a flying object which eventually turns out to be the 3G Superman

HOARDING

A series of hoardings deployed with creative using 3D effect wherein 'Super' ZooZoo was breaking the wall in parts and in the last creative emerges at the Superman.

40 ft tall 3D Super ZooZoo cut out using LED lights on glasses and the Super ZooZoo smashing the wall deployed in Ahmedabad and Delhi.

Branding on buses

 Vodafone start to Give Super Weeks Offers to promote Value Added Services By the Help Of 3G Superman ZOOZOO

Email Super Week in Mumbai Cricket Super Week in Mumbai SUPER ZOOZOO in DLF, Saket and Ambience Mall

Cricket Super Week in Hyderabad

 Vodafone Delights..

VODAFONE DELIGHTS

Vodafone is promoting Delights, a world of exclusive deals and discounts, with a TV advertising campaign featuring school girls in black and white films; an old man and a young boy. To show the emotional response associated with receiving special gifts.

VODAFONE DELIGHTS

Vodafone is promoting Delights, a world of exclusive deals and discounts, with a TV advertising campaign featuring school girls in black and white films. Classroom, Cycles and Annual Day show the emotional response associated with receiving special gifts.

Radio Jingles

1.

Oh oh, o o o oh, Oh oh, o o o oh, Everyday i want to fly, stay by my side, Everyday i want to dream, stay by my side,

Every morning i wish i could just play, Wish the mornings would just stay....
oh oh, o o o oh.... Everyday i want to fly, stay by my side, Everyday i want to dream, stay.....by my side

2.
i feel wonderful vodafone new vodafone ad lyrics. O... I feel wonderful, Life is so beautiful, with friends like you... ................................... .................................... O... I feel wonderful, Life is so beautiful, with friends like you...

SPONSORSHIPS- BIGG BOSS

Vodafone Bigg Boss Voice SMS competition: Vodafone mobile subscribers can ask a question to their favorite Big Boss House Mate during BiggBoss 3 Vodafone Bigg Boss Ask Question to BiggBoss5 housemates

RACE TO FAME CONTEST- October 2011

One of the winners of the Vodafone Race to Fame contest with Lewis Hamilton and Jenson Button VODAFONE RACE CONTEST.wmv

Date : 28th October, 2007 Prize Money = $ 160,000 Celebrity Marathoner : Javed Jaffrey

Recently vodafone sponsored the Mumbai F1 race

 Recent Offers andPromotional Activities.

USB EXTRA PROMO..

With Vodafone USB and for a limited time. Enjoy an Extra 2GB on all of the USB unlimited monthly bundles. With the 25 L.E Monthly bundle: Enjoy 2GB per months out of which One GB is for Browsing and One GB is for Streaming and Downloading).

MOBILE INTERNET

With Vodafone Mobile Internet, Enjoy facebook all you like for 3 months. Not only that, but also start your day with 50MB for free from 6am to 12pm on your mobile and dont let anything stop
To subscribe, please dial *176#

SAMSUNG GALAXY TAB OFFER

With the New Samsung Galaxy Tabs, Enjoy free Internet service for 3 consecutive months on Streamer Unlimited bundle (2.5 GB) together with the original cover for free

The Vodafone Toolbar Extension

Features The best on our site on a customized toolbar Everything our users can do on Vodafone website, they can do on our toolbar wherever they are on the Web. Customized Search engine for Vodafone Egypt web site You can search Vodafone.com.eg directly from the toolbar and even search the web. My Vodafone account Access your Vodafone account s directly from the toolbar to pay your bills ,know your balance ,check your call usage recharge and activate services Social media integrations Access Vodafone social networks channels ( Facebook- Twitter Youtube ). Widgets Sticky components, useful tools, and cool gadgets like flicker, Facebook Chat, Twitter app and more

Vodafone in Egypt.

Vodafone Egypt is proud to be considered leaders in the field of CSR in Egypt. It aims to connect members of the community together, and help to accelerate advancement in Egypt.

The Vodafone Literacy Campaign As per our commitment to social responsibility and civic duty, Vodafone Egypt Foundation launched the Literacy Initiative with an aim to eradicate illiteracy in Egypt within five years.

Thank You