iCon: Steve Jobs

Submitted To: Prof. Maulik Thakkar

Sub: Entrepreneurship and Small Business Management

Submitted By:
Umang Bhokan Saurabh Singh Ravi Shrivastava Amit Dwivedi Sandeep Panchal Pawan Chauhan

ISBE/IIPM/PGP/SS/11-13

The man behind the Apple

Jobs was born in 1955 to two unwed college students, but adopted at birth by Clara & Paul Jobs. Paul worked as a machinist for a company who made lasers and taught Steve the ins and outs of electronics. Adoption was finalized under the condition that Steven would attend college

Education
Skipped in 5th grade. Took his first electronics class in high school.

After school, attended lectures at the Hewlett-Packard company

where he met Steve Wonzniak during work. Graduated high school in 1972 Enrolled in Reed College in Oregon Dropped out after one semester He became indulged in Eastern Mysticism and went to India to seek enlightenment in 1974 when he was 19.

The Beginning of A Career

Returned to California in 1974 and was hired as a technician for Atari Attended meetings at Wozniaks Homebrew computer Club Steve convinced Wozniak to work with him in building computers

A company is born
Born on April 1st, 1976

Apple I designed and prototype built

First single board computer with built-in video interface Operating System loaded automatically Smaller Components & built-in circuitry In 1976, Jobs looked to hire a public relations agency to help advertise

Continued Apple Computer was born. Soon followed the Apple II (1977), which dominated the market as it had a color graphics and a wide range of supported software.

Not to mention VisiCalc.

By age 25, Jobs Apple Computer went public and his net worth topped $200 million in December 1980.

Learning to fail
Sales began to plunge Wozniak quit Apple in 1985

Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company

The NeXT Step

Steve left Apple computer in 1985 and went on to found NeXT computers a system based on UNIX that had its own GUI and OOP technology

It wasnt until a contract with Disney led to taking Pixar public

that Steve saw his net worth rise $1.5 billion dollars This $26 million dollar deal was for the creation of three animated films: Toy Story, A Bugs Life, Toy Story 2.

Continued

Apple Computer purchased NeXT STEP in 1996, bringing Steve

back into the company he had left over ten years ago.
After being named CEO in 1997, Steve brought the company back on track and created the Apple Computer we know today

NeXT computers and his investment in Pixar (purchased in 1986

for $5 million by Jobs) did their best to just break even

Show Business
Computers

Cellular phones
MP3 players Software Online Music Vendor Distributes third party computer Accessories Apple TV an online television adapter

The first Macintosh, released in 1984

The Apple I, Apple's first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case.

Today Macintosh

Apple Growth

Master of Ceremonies

Continued In the past, many felt that Steve Jobs' charismatic leadership and idiosyncrasies caused some internal problems. At Apple, he was seen as a leader whose brilliance and idealistic vision of "providing computers as a tool to change the world," drew other talented people to him. By the same token, his management style tended toward throwing tantrums and to berating and humiliating employees who disagreed with his

ideas.

i Con
" you have probably had somebody punch you in the stomach and it knocks the wind out of you and you cannot breathe . the harder you try to breathe , the more you cannot breathe. and you know that the only thing you can do is relax so you can start breathing again .

Steve Jobs, after he was ousted from Apple Computer in 1985.

Continued Persistence is the key Steve Jobs was a very persistent person and it was most exemplified through his exit from Apple. He would not give up, but went on to start NeXT computers which would eventually be acquired by Apple Computers Inc. If Jobs was like most people, he would have given up and spent the rest of his life being bitter about his loss.

As a leader, you have to be ready to face setbacks. Setbacks are a part of life and whether you become successful or not often depend on your ability not to give up. It is all the more important to display this attribute, especially if you want to build a never-say-die team.

Continued Innovation brings leadership Jobs saw the power of innovation in building his company. Till today, we can see the innovating power of Apple Computers Inc as it continues to take market leadership in the industry. If you want to maintain your leadership, you have to be the one whos constantly up with new ideas, new initiatives, all in the spirit of moving your organizational mission forward. In whatever industry youre in, your constant innovation in alignment with your mission will keep you ahead of the pack.

Continued Steve Jobs greatest contribution to Apple and the personal computer market in general was his business sense and creative ways of integration. Steve was an idea man he saw the opportunity with a mousebased GUI and brought it to Apple, the integration with music and created iTunes and iPod, and the ability to expand into other markets with the iPhone. Specifically, Steve helped redefine user-computer interfaces to create our modern standards. Steve was a leader, and those lucky enough to follow his ideas and suggestions saw great success in the computer industry

Showtime
Despite a recent scare with pancreatic cancer, Jobs is back in health and doing just fine Jobs is an influential man who learned from his failures and gained maturity from them True role model

Interestingly, in general Jobs personality traits would not be characterized as the traits of an effective leader. In a way, he is far from a classical text-book example. Nevertheless his charisma, self-confidence and passion for work overshadow all his negative characteristics thus making him one of most successful CEOs of the decade.