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In continuum rebranding starts with positioning. Logo Redesign involves in the way the product/service is communicated.
Tangible
Intangible
Standardised
Heterogeneous
Service brands cannot be patented Service brands cannot be inventoried Service brands cannot be readily displayed or communicated Pricing service brands is difficult Service brands face difficulties delivering on promises Service brand quality depends on many uncontrollable factors Customers participate in the service brand transaction Employees may affect the service brand outcome Customers may affect one another in the service brand transaction Satisfaction of service brand is influenced by expected and perceived behaviour of service provider and customer Service brands face service brands is difficult sustain Mass production of challenges to build and image and reputation to retain customers Fluctuating demand can cause problems for branding
Inseparability
Simultaneous production
Non-perishable
Perishable