MAHAM KHAN MADNIA RAFIQUE AMMARA REHMAN

BAF_09_27 BAF_09_33 BAF_09_31

Raymond Albert Kroc

Born on October 5,1902

The Story of First

He was one of the first fifteen year olds to serve as an ambulance driver with the Red Cross during the First World War. He was the first to see the nationwide potential of a small family business operating out of California.
He was the first man to apply the principles of mass production to the service industry.

Contd

During the late 1950s, Kroc tried his hand at selling paper cups.
He worked as a pianist for a short period of time. He traveled around the country and sold milkshake machines to various different cafes and restaurants.

During this time he ran across a small hamburger restaurant in San Bernardino, California named McDonald's.

McDonalds History

Richard James "Dick" McDonald & Maurice James "Mac" McDonald were early American fast food pioneers, who established the first The McDonald brothers began franchising their successful restaurant chain in 1953, The brothers' goal was to make one million dollars before they were fifty.

Ray Kroc, McDonalds and Fast Food Industry

In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand in San Bernardino, California. In the year 1954, a milk-shake machine salesman, Raymond Kroc found that one of his clients the McDonalds had purchased eight multimixers! The next day Kroc talked the brothers into a deal which allowed him to sell McDonalds franchises for a price of $950. In return Kroc would keep 1.4% of all sales and the brothers would get 0.5% back.

Cont.

Ray Kroc opened his first McDonalds in 1955 in Des Plaines.

In 1956, Kroc set up the Franchise Realty Corporation.

He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, french fries, and milk shakes.

Contd
He
he

gives birth to the Franchising industry.

emphasized on precision to achieve efficiency and delved into setting up an operating service system that would give the same quantity and quality of service to people in any of its outlets anywhere in the country that too at the same prices.

Cont.

Kroc envisioned a restaurant that ran like a factory.

By 1960 there were over 200 McDonald's around the United States. As he said! working not for McDonalds, but for themselves, together with McDonalds

In 1961, he bought them out completely in $ 2.7 million.

McDonalds Growth
He

established national advertising campaigns to support his restaurants and took the brand international in 1971 to Japan and Germany.
1972, when more than 2,200 McDonalds outlets racked up $1 billion in sales, Kroc received the Horatio Alger award from Norman Vincent Peale.

In

Cont.

By 1987, McDonalds had sold over 65 billion hamburgers and it had just opened its ten thousandth store.

Today, one-third of new McDonalds franchises are opened in foreign markets.

McDonald's Achievements
Entrepreneur Magazine Every year, Entrepreneur Magazine lists its Franchise 500. Over the last several years McDonalds has been recognized as one of the Top 10 Franchises.
Franchise Times Magazine McDonalds has been ranked #1 on its list of top 200 franchises.

Cont.

USA Today McDonalds has been selected by the National Minority Franchise Initiative (NMFI) as one of the 50 Top Franchises for Minorities. Black Enterprise Magazine McDonalds was listed as one of the 40 best Franchises for African Americans.

Awards & Recognition

2010 Most Valuable Brands 2010 Most Inspiring Brands 2011 Most Innovative Food Companies 2012 #4 Most Valuable Global Brand

Todays McDonald

Today, there are more than 30,000 McDonald's restaurants serving 47 million customers each day in over 121 countries.

Competitor

KFC Pizza Hut Subway Hardees

Died on January 14, 1984 at the age of 81.

Thanks for your precious time!