Organizational Structure

Company : Dialog Telekom PLC

Outline

Introduction Direction setting process Dimension of organization design Structure Information processing perspectives on structure Effectiveness value conclusion

Introduction

Dialog PLC

Dialog TV Dialog mobile Dialog broadband internet Dialog fixed line Dialog global

Service of the future CSQS / Service Centre Of The

Year 2006

The future today 3G/HSDPA/ Ez pay/song catcher

Direction Setting Process

External Environment

CEO Top Management

Strategic Direction

Organization Design

Effectiveness outcomes

Internal Situation

Dimensions of Organization Design

Structural Dimensions

Formalization Specialization / Division of Labor Hierarchy of authority / Span of Control Centralization Professionalism Personal Ratios

Contd.. Dimensions of Organization Design

Contextual Dimensions

Size Organizational Technology Environment Goals & Strategy Culture

Structure

Organizational Structure types

Functional structure Divisional structure Geographical structure Horizontal structure Matrix structure Modular structure

Structure of Dialog Telekom PLC

Its a Hybrid structure which is a combination of Matrix structure and Modular structure.

Each Strategic Business Unit (SBU) works independently Each function of every SBU has communication linkages with each other Top down as well as Bottom up communication is available Use worldwide resources and technologies

Dialog Telecom PLC

Structure of Dialog Telekom PLC

(organization chart)

Dialog Mobile

Dialog TV

Dialog Fixed Line

Dialog Broadband

Dialog Global

CEO

Head HR

Head Marketing

Head Sales

Head IT

Head Accounts

Head Administration

GM Post paid

GM Pre paid

Senior Manager (Western province)

Senior Manager (Uva province)

Manager

Manager

Unit Manager

Assistant Manager

Specialist

Senior Executive

This structure shows under Dialog Fixed Line is follows in all SBUs of Dialog Telekom PLC.

Coordinator

Executive Officer

Office Assistant

Benefits of using an organization chart

Whole structure can be viewed at one glance. Organizations hierarchy is explained. Number and types of positions are explained. Departments and divisions are shown. Management relationships are identified. Communication channels are shown. Management levels are identified. Spans of controls are given Weakness of structure can be easily identified

Limitations of organizational chart

If performed manually, org charts will very quickly become out-of-date. It only shows 'formal relationships. It shows nothing about the managerial style adopted. The best structure for one type of business may not be the best for another.

Information Processing Perspective on Structure

Vertical Information Linkages

Hierarchical referrals Rules & plans Vertical information systems Information systems Direct control Task forces Full time integrator Teams -

Horizontal Information Linkages

Effectiveness Values of Dialog Telekom PLC

flexibility
Human relations emphasis Open system emphasis

Internal

External

Focus
Internal process emphasis Rational goal emphasis

Control

Structure

Conclusion

Dialog Telekom PLC is one of the best player in the telecommunication industry with the largest customer base. They have a hybrid structure which consists of matrix structure and the modular structure. Dialog uses both vertical and horizontal information linkages in order to retain an effective coordination.

Thank you!